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Mind Mapping: A Systems Thinking Application for 
Change Management 
Facilitated by: 
Mieko A. Ozeki, Sustainability Projects Coordinator 
Jenna Ringelheim, National Program Director
Overview of Workshop 
01. Presentation 
a. The Challenge of Change Management 
b. Introduction to Strategic Mind Mapping and Applicable 
Frameworks 
c. Example: Mapping a Strategy for UVM’s Beverage System 
and Banning Bottled Water 
02. Mind-mapping activity 
03. Resources & Workshop Feedback 
Time Allotment 
Introduction 
( 30-mins) 
Mind-Mapping Activity & 
Design Thinking 
(2.5-hours) 
Closing (30- 
mins)
Workshop Outcomes 
01. Practice the application of system thinking, design thinking, and project 
management frameworks via mind mapping & stakeholder mapping. 
02. Develop a strategic mind map with a 30,000 foot perspective on an issue 
you are working on at your institution/organization. 
03. Walk out with a starter “playbook” for addressing specific issues and 
stakeholder relationships. 
04. Add a skill to your facilitation tool kit.
Your participation in this workshop will help you walk out with new 
tools for your sustainability tool box. It also requires…. 
“A positive mental attitude unblocks the mind, increases the probability of 
making spontaneous connections, relaxes the body, improves perception, 
and creates a general expectation of positive results.” 
- Tony Buzan
Where DO I 
Begin?
Strategic Mapping of Issues 
and Relationships 
• The intent is to look at issues, 
problems, campaigns, relationships, 
etc. from 30,000 foot view by 
identifying opportunities, barriers, 
key stakeholders, etc. through the 
process of mindmapping. Also 
called network mapping, idea 
mapping, concept mapping. 
• Mindmapping is the process of 
visually presenting information via a 
diagram. 
• Mindmapping is a tool for applying 
the frameworks of systems 
thinking, design thinking, and 
project management.
Applicable Frameworks of 
Mind Mapping & Stakeholder Mapping 
Systems 
Thinking 
A holistic approach to 
analysis that focuses on 
the way that a system's 
constituent parts 
interrelate and how 
systems work over time 
and within the context of 
larger systems.* 
What? Who? 
Design 
Thinking 
A formal method for 
practical, creative 
resolution of problems 
or issues with the intent 
of an improved future 
result. 
How? 
Project 
Management 
The application of 
knowledge, skills and 
techniques to execute 
projects effectively and 
efficiently.* 
What is the scope? 
When? 
Mind Mapping Stakeholder Mapping
Example: Bottled Water Ban @UVM
Example: Hydration Hydra Map 
Translated into a To-Do List
Mind Mapping Activity
Getting Started 
01. Each person will share their pressing 
issue, problem, etc. he/she are about 
to or currently engaged in their 
institution/organization. 
02. Be specific about the issue you want 
to address. 
03. Summarize the issue into a single 
word or succinct term. Write it down 
on the 4x6 Post-it note.
Step 1: Identifying the Parts of the System 
01. Put your single word, 4x6 Post-it 
note, in the center of your map 
workspace. (Note: Your workspace 
can be at a table or wall) 
02. Discuss with your partner the issue: 
identifying what and who is or 
could be involved. 
03. Your partner will listen and write on 
3x3 Post-it Notes a phrase, 
opportunity, relationship they hear 
as you work through the problem. 
One term per note. 
Systems 
Thinking 
What? Who?
Step 2a: Construct your mindmap- 
Connecting the what 
Start to put together a rough draft of 
a map: 
01. 4x6 Post-it = Center Node 
02. 3x3 Post-it = Associated Nodes 
Systems 
Thinking 
& 
Concept Mapping 
What?
= Node, a concept 
associated with central 
issue. 
= Branch, connects 
one node related to 
another node.
“A system is more than the 
sum of its parts. It may 
exhibit adaptive, dynamic, 
goal-seeking, self-preserving, 
and sometimes evolutionary 
behavior.” 
-Donella Meadows
Step 2b: Assess & Plot Stakeholders- 
Understanding the who 
Systems 
Thinking 
& 
Stakeholder 
Assessment Mapping 
Who is or could be 
involved? 
High Influence 
Low Influence 
Low Support 
High Support
Who are the gatekeepers? 
High Influence 
Low Influence 
Low Support 
High Support
Step 2b: Assess & Plot Stakeholders- 
Understanding the who 
Systems 
Thinking 
& 
Stakeholder 
Assessment Mapping 
Who is or could be 
involved? 
High Influence 
Low Influence 
Low Support 
High Support 
Potential 
Challenger 
Key 
Ally 
Potential 
Ally 
Marginal 
Player
Step 3: Draft scope 
● Look at your system and write a scope statement 
on the center node (4x6 Post-it Note) 
● The scope statement details the deliverables 
and describes the major objectives. The 
objectives should include measurable success 
criteria for the initiative. 
Project 
Management 
What is the scope?
Step 5: Kickstart a design thinking process - 
Identify the (potential) how 
Design Thinking 
1. Define the 
problem 
2. Create and 
consider many 
options 
3. Refine selected 
direction. 
3.5 Repeat 
4. Pick the winner 
& execute. 
How? 
01. 5-6 participants go to the table they are 
interested in brainstorming solutions for. 
02. Pick a winner and draft some action steps for 
when you return to your 
institution/organization.
Source: http://createdu.org/
Share 
01. Restate the issue/problem and 
the scope. 
02. Share solutions that came up 
during the group brainstorm. 
a. Green light = solutions you 
can start on this week 
b. Delight = a fun solution 
c. Ignite = a game changer 
solution 
03. Share your draft action steps 
and tasks.
Record your maps 
Mindnode Mindjet® Mindmanager 
• Draw out the map you developed. 
• You can take your map and draft it on a program such as Mindjet 
Mind Manager, Mindnode, or other online software.
References 
Systems Thinking Design Thinking Project Management
References 
Mind mapping Idea mapping Problem Solving with 
pictures
Take a picture of your map
Please take your maps 
to campus
Take Gallery Walk

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AASHE 2014 Mind Mapping: A Systems Thinking Application for Change Management

  • 1. Mind Mapping: A Systems Thinking Application for Change Management Facilitated by: Mieko A. Ozeki, Sustainability Projects Coordinator Jenna Ringelheim, National Program Director
  • 2. Overview of Workshop 01. Presentation a. The Challenge of Change Management b. Introduction to Strategic Mind Mapping and Applicable Frameworks c. Example: Mapping a Strategy for UVM’s Beverage System and Banning Bottled Water 02. Mind-mapping activity 03. Resources & Workshop Feedback Time Allotment Introduction ( 30-mins) Mind-Mapping Activity & Design Thinking (2.5-hours) Closing (30- mins)
  • 3. Workshop Outcomes 01. Practice the application of system thinking, design thinking, and project management frameworks via mind mapping & stakeholder mapping. 02. Develop a strategic mind map with a 30,000 foot perspective on an issue you are working on at your institution/organization. 03. Walk out with a starter “playbook” for addressing specific issues and stakeholder relationships. 04. Add a skill to your facilitation tool kit.
  • 4. Your participation in this workshop will help you walk out with new tools for your sustainability tool box. It also requires…. “A positive mental attitude unblocks the mind, increases the probability of making spontaneous connections, relaxes the body, improves perception, and creates a general expectation of positive results.” - Tony Buzan
  • 5.
  • 6. Where DO I Begin?
  • 7. Strategic Mapping of Issues and Relationships • The intent is to look at issues, problems, campaigns, relationships, etc. from 30,000 foot view by identifying opportunities, barriers, key stakeholders, etc. through the process of mindmapping. Also called network mapping, idea mapping, concept mapping. • Mindmapping is the process of visually presenting information via a diagram. • Mindmapping is a tool for applying the frameworks of systems thinking, design thinking, and project management.
  • 8. Applicable Frameworks of Mind Mapping & Stakeholder Mapping Systems Thinking A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.* What? Who? Design Thinking A formal method for practical, creative resolution of problems or issues with the intent of an improved future result. How? Project Management The application of knowledge, skills and techniques to execute projects effectively and efficiently.* What is the scope? When? Mind Mapping Stakeholder Mapping
  • 10. Example: Hydration Hydra Map Translated into a To-Do List
  • 12. Getting Started 01. Each person will share their pressing issue, problem, etc. he/she are about to or currently engaged in their institution/organization. 02. Be specific about the issue you want to address. 03. Summarize the issue into a single word or succinct term. Write it down on the 4x6 Post-it note.
  • 13. Step 1: Identifying the Parts of the System 01. Put your single word, 4x6 Post-it note, in the center of your map workspace. (Note: Your workspace can be at a table or wall) 02. Discuss with your partner the issue: identifying what and who is or could be involved. 03. Your partner will listen and write on 3x3 Post-it Notes a phrase, opportunity, relationship they hear as you work through the problem. One term per note. Systems Thinking What? Who?
  • 14. Step 2a: Construct your mindmap- Connecting the what Start to put together a rough draft of a map: 01. 4x6 Post-it = Center Node 02. 3x3 Post-it = Associated Nodes Systems Thinking & Concept Mapping What?
  • 15. = Node, a concept associated with central issue. = Branch, connects one node related to another node.
  • 16. “A system is more than the sum of its parts. It may exhibit adaptive, dynamic, goal-seeking, self-preserving, and sometimes evolutionary behavior.” -Donella Meadows
  • 17. Step 2b: Assess & Plot Stakeholders- Understanding the who Systems Thinking & Stakeholder Assessment Mapping Who is or could be involved? High Influence Low Influence Low Support High Support
  • 18. Who are the gatekeepers? High Influence Low Influence Low Support High Support
  • 19. Step 2b: Assess & Plot Stakeholders- Understanding the who Systems Thinking & Stakeholder Assessment Mapping Who is or could be involved? High Influence Low Influence Low Support High Support Potential Challenger Key Ally Potential Ally Marginal Player
  • 20. Step 3: Draft scope ● Look at your system and write a scope statement on the center node (4x6 Post-it Note) ● The scope statement details the deliverables and describes the major objectives. The objectives should include measurable success criteria for the initiative. Project Management What is the scope?
  • 21. Step 5: Kickstart a design thinking process - Identify the (potential) how Design Thinking 1. Define the problem 2. Create and consider many options 3. Refine selected direction. 3.5 Repeat 4. Pick the winner & execute. How? 01. 5-6 participants go to the table they are interested in brainstorming solutions for. 02. Pick a winner and draft some action steps for when you return to your institution/organization.
  • 23. Share 01. Restate the issue/problem and the scope. 02. Share solutions that came up during the group brainstorm. a. Green light = solutions you can start on this week b. Delight = a fun solution c. Ignite = a game changer solution 03. Share your draft action steps and tasks.
  • 24. Record your maps Mindnode Mindjet® Mindmanager • Draw out the map you developed. • You can take your map and draft it on a program such as Mindjet Mind Manager, Mindnode, or other online software.
  • 25.
  • 26. References Systems Thinking Design Thinking Project Management
  • 27. References Mind mapping Idea mapping Problem Solving with pictures
  • 28. Take a picture of your map
  • 29. Please take your maps to campus