Some slides about think design, cradle to cradle and some other concepts to develop a sustainable design.

1. THINK DESIGN and
SUSTAINABILITY
Mireia
Cebrian
http://blog.mireiacebrian.com/
mireia.cebrian.m@gmail.com
www.mireiacebrian.com
3/2/12

2. o Introduction
o THINK DESIGN
o SUSTAINABLE DESIGN
o SUSTAINABLE PACKAGING
o SMART DESIGN
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3. THINK
DESIGN

4. THINK DESIGN
Systems thinking
There are no independents events; everything is connected.
A system is an interconnected set of elements that is coherently organized in a way that
achives something.
System must consist of three kinds of things:
Elements,
Interconnections,
function or purpose.
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5. THINK DESIGN
What is Think design?
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6. THINK DESIGN
Think design
Methology which the creativity is the
center of the investigation, and
rejects the sketch of mechanical thought
and the prestablished logical proces.
Design thinking to face the challenges.
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7. THINK DESIGN
What is Think design?
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8. SUSTAINABLE
DESIGN

9. SUSTAINABLE DESIGN
What is Sustainability?
Sus · tain · a · ble, adjective
1. Of, relating to, or designating forms of
human economic activity and culture that
do not lead to environmental
degradation, esp. avoiding the long term
depletion of natural resources.
2. Utilization and development of natural
resources in ways which are compatible
with the maintenance of these resource,
and with the conservation of the
environment, for future generations.
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10. SUSTAINABILITY
http://www.youtube.com/watch?feature=player_detailpage&v=WjpzNfi2H9I
Sustainable design
+
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11. SUSTAINABLE DESIGN
How to do Sdesign?
Cradle to Cradle Protocol
WASTE-ZERO SOCIETY
REVERSE SUPPLY CHAINS
Biomimicry
a tool for innovation
Natural capitalism
Indicators and Metrics Modules
http://dispar.wordpress.com/tag/cradle-to-cradle/
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12. SUSTAINABLE DESIGN
How to do Sdesign?
Cradle to Cradle Protocol
WASTE-ZERO SOCIETY
REVERSE SUPPLY CHAINS
Biomimicry
“Imagine a world where nothing you use is ever thrown away” By William Mc Donaugh and Michael Braungart
Proposed that products should be designed so that after their useful lives are over they can provide “nourishment”
for something new.
a tool for innovation
Natural capitalism
Indicators and Metrics Modules
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13. SUSTAINABLE DESIGN
How to do Sdesign?
Cradle to Cradle Protocol
WASTE-ZERO SOCIETY
REVERSE SUPPLY CHAINS
Biomimicry
“Imagine a world where nothing you use is ever thrown away” By William Mc Donaugh and Michael Braungart
Proposed that products should be designed so that after their useful lives are over they can provide “nourishment”
for something new.
a tool for innovation
Every product is made to be broken apart and completely recycled. Zero waste suggests that the entire concept of waste should be
eliminated. Instead, waste should be thought of as a “residual
(must be returned somewhere: be it repair shop, a backyard compost
Natural capitalism
heap, a curbside recycling bin, or the factory that made it) product” or simply a “potential resource” to counter our basic
acceptance of waste as a normal course of events.
Opportunities such as reduced costs, increased profits, and
reduced environmental impacts are found when returning these
Indicators and Metrics Modules
“residual products” or “resources” as food to either natural and
industrial systems.
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14. SUSTAINABLE DESIGN
How to do Sdesign?
Cradle to Cradle Protocol
WASTE-ZERO SOCIETY
REVERSE SUPPLY CHAINS
Biomimicry
“Imagine a world where nothing you use is ever thrown away” By William Mc Donaugh and Michael Braungart
Proposed that products should be designed so that after their useful lives are over they can provide “nourishment”
for something new.
a tool for innovation
W-Z Every product is made to be broken apart and completely recycled.
(must be returned somewhere: be it repair shop, a backyard compost
Natural capitalism
heap, a curbside recycling bin, or the factory that made it)
RC Systems for taking back products.
Indicators and Metrics Modules
Breaking them down.
Recycling and/or salvaging their parts.
Getting them to the appropriate manufacturer for reuse
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15. SUSTAINABLE DESIGN
How to do Sdesign?
Cradle to Cradle Protocol
DOWNCYCLING
UPCYCLING
Biomimicry
a tool for innovation
Natural capitalism
Indicators and Metrics Modules
http://www.centrodeinnovacionbbva.com/contents/2493-cradle-to-cradle-el-plastico-puede-ser-mas-ecologico-que-el-papel
http://www.trunity.net/upcycling/articles/view/139841/?topic=16212
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16. Cradle to Cradle
Knife Toginon
http://cocolico.info/design/toginon-knives-ecofriendly
- A Japanese knife company Shimizu has a great idea.
- Its Toginon knives are branded “ecofriend kitchen knives”, not much because they are manufactured with
recyclable materials, but because customers ‘rent’ it.
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17. SUSTAINABLE DESIGN
How to do Sdesign?
Cradle to Cradle Protocol
WASTE-ZERO SOCIETY
REVERSE SUPPLY CHAINS
Biomimicry From “Bios”, meaning life, and “mimesis”, meaning to imitate
“Biomimicry is the conscious emulation of life’s genius and innovation inspired
a tool for innovation by nature” Janine Benyus – author of Biomimicry
Natural capitalism
Biomimicry imitates or takes inspiration
from natural models to create designs that
solve human problems.
Indicators and Metrics Modules
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18. SUSTAINABLE DESIGN
recycles everything fits form to function
curbs excesses from within
runs on sunlight
uses only the energy it needs
banks on diversity
taps the power of limits
demand local expertise
rewards cooperation
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19. BIOMIMICRY
Forms to functions
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20. SUSTAINABLE DESIGN
How to do Sdesign?
Cradle to Cradle Protocol
WASTE-ZERO SOCIETY
REVERSE SUPPLY CHAINS
Biomimicry
a tool for innovation
Natural capitalism
Indicators and Metrics Modules
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21. SUSTAINABLE DESIGN
How to do Sdesign?
Cradle to Cradle Protocol
WASTE-ZERO SOCIETY
REVERSE SUPPLY CHAINS
Biomimicry
a tool for innovation
Natural capitalism
Indicators and Metrics Modules
Introduce the idea that we are entering a new phase of industrialism,
characterized by the loss of living systems, emerging scarcity, and the
need to begin valuing natural capital.
Approaches enhance human well-being and enable the biosphere to produce
more wealth from its intact communities and abundant ecosystem services and
natural resources.
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22. SUSTAINABLE DESIGN
How to do Sdesign?
Cradle to Cradle Protocol
WASTE-ZERO SOCIETY
REVERSE SUPPLY CHAINS
Biomimicry
a tool for innovation
Natural capitalism
Indicators and Metrics Modules
http://www.sustainablepackaging.org/
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23. SUSTAINABLE DESIGN
How to do Sdesign?
Indicators and Metrics Modules
MATERIAL USE
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24. SUSTAINABLE DESIGN
How to do Sdesign?
Indicators and Metrics Modules
WATER USE
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25. SUSTAINABLE DESIGN
How to do Sdesign?
Indicators and Metrics Modules
ENERGY USE
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26. SUSTAINABLE DESIGN
How to do Sdesign?
Indicators and Metrics Modules
MATERIAL HEALTH
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27. SUSTAINABLE DESIGN
How to do Sdesign?
Indicators and Metrics Modules
CLEAN
PRODUCTION
And
TRANSPORT
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28. SUSTAINABLE DESIGN
How to do Sdesign?
Indicators and Metrics Modules
COST and
PERFORMANCE
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29. SUSTAINABLE DESIGN
How to do Sdesign?
Indicators and Metrics Modules
COMMUNITY IMPACT
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30. SUSTAINABLE DESIGN
How to do Sdesign?
Indicators and Metrics Modules
WORKER
IMPACT
http://www.sustainablepackaging.org/
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31. SUSTAINABLE
PACKAGING

32. SUSTAINABLE PACKAGING
Good Packaging…
…HAS IMPROVED PEOPLE’s LIFES…
Packaging as we know it today has a rather short history. It is only in the
past 100 years that we started to use prepackaged goods on larger scale.
World hunger is a huge problem, and it mostly occurs in areas of the
world where packaging is less developed.
Packaging can solve some problems but it also generates new
problems.
Creating packaging wastes and destroys valuable resources,
energy and material.
Packaging pollutes the world.
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33. SUSTAINABLE PACKAGING
What is a Spackaging?
DEFINITION
Is safe and healthy for individuals and communities throughout its life cycle.
Meets market criteria for performance and cost.
Use renewable energy (transport, manufacture)
Optimize the use of renewable or recycled source materials.
Is manufactured using clean production technologies and best practices.
Is made from materials healthy in all probable end-of-life scenarios.
Is physically designed to optimize materials and energy
Is effectively recovered and utilized in biological and/or industrial closed loop
cycles.
http://www.sustainablepackaging.org/
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34. SUSTAINABLE PACKAGING
How to do Spackaging?
So, how does sustainable design work in practice? http://www.violadesign.com.au/sustainability/design-nature-guide
- Devise the best format to deliver your message, with the least amount of resources, by asking:
• Is the design appropriate for the final
product?
• Is there a better way to design this using
fewer materials?
• Can we use recycled materials?
• What is required to produce this design?
• How much energy will it eat? Pollution?
Hazardous waste?
• Is the product reusable?
• If it isn’t reusable is it recyclable?
• Is it easy to recycle?
http://www.sustainablepackaging.org/
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35. SUSTAINABLE PACKAGING
Certifications and Environmental Labeling
Once you become familiar with the most common eco-labels and certifications,
it is easy to investigate which systems most closely fit the criteria that you and
your client are targeting.
ISO is a non-governmental organization made up of a network of the national standards
institutes of 157 countries, which all participates in the development of international
market-driven standards for industry.
ISO 9001 and 14001 are quality and environmental management standards that a company
may choose to adopt.
ISOO 9001 means that the organization in question has committed to enhance
customer satisfaction by meeting customer and applicable regulatory
requirements.
ISO 14001 is a family of certifications that mean that the organization or
company is committed to minimizing the harmful effects on the environment
caused by its activities and continually improving its environmental performance.
www.iso.org
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36. SUSTAINABLE PACKAGING
Certifications and Environmental Labeling
Chlorine Free Products Association (CFPA) is a certification program for companies that
produce chlorine free products. A product bearing the Totally Chlorine Free (TCF) or Processed
Chlorine Free (PCF) emblem is subject to ongoing testing, inspection, and enforcement.
www.chlorinefreeproducts.org
Processed Chlorine Free (PCF) seal is reserved for paper that includes recycled fibers that
meet Environmental Protection Agency guidelines for recycled or postconsumer content and
have not been rebleached with chlorine containing compounds. Minimum of 30 percent
postconsumers content is required.
EMAS, the European Union Eco-Management and Audit Scheme (EMAS) is a management
tool for companies and other organizations to evaluate, report, and improve their environmental
performance. www.ec.europa.eu/environment/emas
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37. SUSTAINABLE PACKAGING
Certifications and Environmental Labeling
Green e logo identifies products made by companies that purchase certified renewable energy
to offset a portion or all of their electricity use. Renewable energy types include but are not
limited to win power, solar power, low impact hydropower, and biomass.
www.gree-e.org.
Green Seal is and independent nonprofit organization dedicated to safeguarding the
enviorement and transforming the marketplace by promoting manufacture, purchashe, adn use
of environmentally responsible products and services. www.greenseal.org
FSC, Forest Steward Council, is a nonprofit international organization which promotes the
responsible forest management. www.fsc.org
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38. Examples

39. Paper bottles
- The 360 Paper Bottle is a sustainable vision of the future.
- Totally recyclable paper container made from 100% renewable resources.
- Made from food-safe and fully recyclable materials.
- Decreases energy consumed throughout the product life cycle without sacrificing functionality.
- It is paper packaging that stands up to all liquid categories.
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40. Plastic bottles
- Eco Coke Bottle - http://electrictreehouse.com/redisigning-the-plastic-bottle/
- Popular science suggests that it takes a plastic water bottle 450 to 1000 years to completely biodegrade.
- Product design student of came up with the redesigned plastic bottles
- Redesign the way they package and transport their products in order to reduce the carbon footprint.
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41. Package
- Light Bulb Package http://packaginguqam.blogspot.com/2010/08/50-watts-jolin-masson-st-onge.html
- Design student designed this packaging concept for halogen light bulbs.
- It is made from one piece of recycled paper
- without glue or printed ink since the design is created with an embossed points.
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42. NAU signae
- Sustainable materials in situations that demand that design solution have much longuer LIFESPAN.:
- Natural sandstone from local quarry.
- Durable porcelain (eliminate de the need for frequent repairs and replacements)
- Recyclable acrylic.
- Mechanical hardware instead instead of adhesives (wherever possible)
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43. Chair
Think is an ergonomic and environmentally friendly task chair.
Cradle to cradle
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44. Shoes
http://blog.craftzine.com/archive/2009/12/7_eco-innovations_that_are_cha.html
An offshoot of that is Patagonia's groundbreaking Sugar & Spice shoe, which uses minimal glues and can be
pulled apart easily for potential recycling.
Upcycling
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45. SUSTAINABLE PACKAGING
Conclusion
- Think design includes sustainability.
- Packaging can solve some problems but it also generates new problems.
- Cradle to Cradle promotes a new way to design systems to reduce this problems.
- Consider the natural capital as a high value and cost of the natural resources.
- To use a propose of metrics to evaluate previously the sustainability of our
products.
- Sustainability production it will not be easy but it is a necessity.
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46. To be
continued
…. SMART
DESIGN
Thanks
About :
http://blog.mireiacebrian.com/
mireia.cebrian.m@gmail.com
www.mireiacebrian.com

47. Books
Alex Steffen , Executive Editor of Worldchanging.com after he co-founded the organization in 2003 until it closed in 2010. WorldChanging, a user’s
guide for the 21st century; Abramsbook.
Aaris Sheris, Theacher and designer , Magíster by the Rochester Institute of Technology de Nueva York. Sustainable, a handbook of materials and
applications for graphic designers and their clients. Edited by Rockport.
Internet
o http://www.twotwelve.com/
o http://sustainabilityworkshop.autodesk.com/
o http://www.sustainablepackaging.org/
o http://www.sutmundo.com/cradle-to-cradle-design/
Video:
o http://vimeo.com/27058468
o http://www.youtube.com/watch?v=hm0aiOH6H94&feature=related
o http://www.youtube.com/watch?feature=player_detailpage&v=WjpzNfi2H9I
About :
http://blog.mireiacebrian.com/
mireia.cebrian.m@gmail.com
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