Business and Social Media : What ?
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Business and Social Media : What ?

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How can social media increase your business success? ...

How can social media increase your business success?

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  • 1. How can social media increase your business success?Author: Jean-Francois MESSIER
  • 2. This document is part of the “Social Media and Business” series by JF MESSIER
  • 3. is social media?is the scale?
  • 4. So.cial me.diaOnline gathering of interaction,ideas, comments and commentary.
  • 5. So.cial me.diaMore simply put,social media is the ongoingconversation of the planet.
  • 6. Social Influence Marketing - SIM is about employing social media and social influencers to meet the marketing and business needs of an organization
  • 7. We are social people. This is not new.
  • 8. “Media is inherently social.It provides an idea pathwaybetween people.”Faris Yakob
  • 9. Many companiesused social mediaand conversationsbefore the internet
  • 10. Taking opportunityof the fact thatpeople used togather to sharetheir passions.
  • 11. The use of socialmedia to improvebusiness startedbefore the internet.
  • 12. Started in 1903,the Michelin guide is the granddaddy of social media
  • 13. The guide was developed so people wouldspend more time driving to restaurants.
  • 14. By doing so,they would wear out their tires and buy more from Michelin.
  • 15. Michelinpioneered the use of social media for branding.
  • 16. Social media is as old as time.
  • 17. “ …tools don’t getsocially interesting untilthey get technologicallyboring.”  Clay Shirky
  • 18. It took centuries for writing to become social.
  • 19. 160 yearsIt took , from 1840 to 2000...
  • 20. … for cameras to become social!
  • 21. 116 yearsIt took , from 1880 to 1996…
  • 22. ...for the gramophone to become social!
  • 23. 97 yearsIt took , from 1895 to 1992…
  • 24. ...for the video camera to become social!
  • 25. 67 yearsIt took , from 1903 to 1970...
  • 26. … for planesto become social!
  • 27. It took 10 years, from 1989 to 1999...
  • 28. … for the wwwto become social!
  • 29. YEARS it took to Innovationbecome social 160 140 goes faster 120 100 and faster 80 60 40 20 0 TIME 1840 2010
  • 30. That is the important part of what ishappening.
  • 31. It took6 years ,from 2000 to 2006...
  • 32. … for eMedia to become social!
  • 33. It is now as easy tocreate content as it is to consume it… SOCIAL PROFILE PUBLISH SHARE WORK LEARN SOCIAL MEDIA BROAD DISCUSS CAST CREATE MEET SURVEY
  • 34. It is now as easy tocreate content as it is to consume it… SOCIAL PROFILE PUBLISH SHARE WORK LEARN SOCIAL MEDIA BROAD DISCUSS CAST CREATE MEET SURVEY
  • 35. It is now as easy tocreate content as it is to consume it… LEARN THINK DISCUSS CREATE COMMUNICATE FASCINATE BROADCAST
  • 36. Social mediais like water...”
  • 37. Social media is like water... … on its own it does some cool things, but when combined with other compounds it is enabling everything to evolve.”Mike Volpe, VP Marketing, HubSpot, http://hubspot.com
  • 38. Once upon a time… News- paper TV 1980 Phone Radio Mail
  • 39. Today NEWS PAPER TV 2011 PHONE RADIO EMAIL MAILING
  • 40. Share of online usage shifted 15 06 09 12 03 06 09 2006 12 03 06 09 2007 12 03 06 09 2008 2009
  • 41. Breakdown by CTRBookmark: 3%Blogs: 8%IM: 1% Emails Social media: Social 31% a bump-up of over 16% from media last year. 60%
  • 42. Active Worldwide Users 500 millionSource FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
  • 43. If were a country, it would be… 1st 4th 2nd 3rd …the most populated in the world… …ahead of the United States.
  • 44. # of active Facebook users worldwide, outside the United States 70%Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
  • 45. Active users logging on to Facebook on any given day 50%Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
  • 46. Pieces of content shared each month. 30 billionSource FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
  • 47. Local businesses with active Facebook pages 1.5 billionSource INSIDE FACEBOOK.COM – FEBRUARY 2010
  • 48. First choice of users in social media platformsLinkedIn: 1%Orkut: 2%Twitter: 5% Facebook is the first choice when it comes to 14% sharing in social 78% networking space.
  • 49. Click-through Rate 1,904% Social media channels have a 287% very high click-through rate.
  • 50. Click-through Rate 1,904% Twitter has the best click-through rate 287%
  • 51. Registered Users 165 millionSource http://tweetreports.com/–AUGUST 2010
  • 52. Updates per month 5.4 billionSource http://tweetreports.com/–AUGUST 2010
  • 53. Users following a brand or a company 31%Source http://tweetreports.com/–AUGUST 2010
  • 54. Viewers in September 2010 144 millionSource COMESCORE.COM/–OCTOBER 2010
  • 55. are just 3 tools
  • 56. are just 3 tools
  • 57. Distribution of social media by type Blogs / blogging Social networks Microblogging Online Video Widgets PhotoSharing Crowding / voting Podcasting Wikis Virtual Worlds Bookmarking Content Aggregation Outreach programs Brand monitoring Organisation & staffing Discussion board / forums PR - social releases Events & meetups Presentation sharing® 2009 Dachis Group
  • 58. Social media isthe same todayas it was yesterday.
  • 59. Social media isthe same todayas it was yesterday.It’s just nowreached
  • 60. Social media isthe same todayas it was yesterday.It’s just nowreached it’s too hard to ignore. Julia Roy Senior Manager, New Media Coach, Inc.
  • 61. Synthesis. Social media is online gathering of interaction, ideas, comments and commentary. Social Influence Marketing – SIM is about employing social media and social influencers to meet the marketing and business needs of an organization. Social media is as old as time. The use of social media to improve business started before the internet. The important part of what is happening comes from faster and faster innovation: It took just 6 years, from 2000 to 2006, for eMedia to become social! Social media is the same today as it was yesterday. It’s just now reached such a critical mass, it’s too hard to ignore.
  • 62. Bibliography Catching the tube, Putting social media to work, Executive Briefing, December 2010, Mal  online engagement, slideshare Chia - Digital Media Strategist - http://www.slideshare.net/malchia  Social marketing playbook, Bryan Wiener, Jeremiah Owyang,Jeff Pulver,Gregory Galant, The Mobile Internet Report, Morgan Stanley, December 2009 Pete Cashmore, Randall Rothenberg Internet Trends, Morgan Stanley, April 2010  Social Media: Hype, Hell or Hope, Rick Mans, Global Social Media Lead at Cap Gemini The 5 components of a complete social media program, Adam Kleinberg - CEO of  How organisations can harness the power of Web 2.0 Traction, November 2010  WWW 3.0, Jenny Williams IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? Robbert faase  Social: A closer look at behaviour on YouTube & Facebook, September 2010, iab The Future of Social Media, Tom Ollerton,  Social Media Sharing Trends 2010, Rewind 2010 Social and digital media, www.paratuscommunications.com  Twitter Crushes Facebook for Marketing, Barbara E. Hernandez ,December 2010 Social Media Communication, slideshare  DEMOGRAPHICS Jan 2011, Facebook’s Ad Platform Social Business by Design, David Armano - Dachis Group  Fancy Facebook Fan Pages - A Step By Step Guide Olaf Nitz Social Media for Business, PresentationAdvisors  The Science of Facebook, The science of social networking. Dan Zarrella - Social Media WHAT THE F**K IS SOCIAL MEDIA NOW? Espresso- http://brandinfiltration.com/wtf Scientist Five Tips for Landing Page Optimization, Tom Wentworth  facebook-inside-out, TIJS VROLIX,  I’M ON FA C E B O O K NOW WHAT?!, Jesse Desjardins Key Digital Trends for 2011, December 2010, Noah Elkin - Debra Aho Williamson - David  SalesTweets: How to Boost Sales via Smart Chirps, Pattie Simone Hallerman  Twitter Crushes Facebook for Marketing, Barbara E. Hernandez 5 steps to exploring social media using visualthinking, Jocelyn Wallace  Social CRM, How businesses can use Twitter to increase sales. Tatyana Kanzaveli Social Media and you, Dani Nordin  Twitter Success Stories, How 11 companies are achieving their marketing objectives, Ann Handley, Shelley Ryan, Allen Weiss, MARKETINGPROFS LLC N2 Social media HUB 101, What is social media really about?, Riku Vassinen  Using Linkedin for business, P. Jay Massey Social CRM: Connecting Online Communities with CRM, Jamie Grenney, Ryan Ellis, Mark  Mashable’s twitter guide book Brundage  The twitter book, Tim O’Reilly – Sarah Milstein Search + Social:How to Get More from Your Organic Marketing, Rand Fishkin, CEO + Co-  Twitter for business, Laura Fitton founder SEOmoz, December 2010  140 twitter marketing tips, David Spinks  How to use linkedin for promoting your business, Robin Goel Social Business Forecast: 2011 The Year of Integration, December 2010, Jeremiah Owyang  Linkedin Extras for SlideShare Pro Users - Industry Analyst  Guy Kawasaki’s 10 ways to use Linkedin The Future of Social Media, Graeme Wood  THEME DEVELOPMENT, an introduction to the basics of theming with WordPress, Thad Digital Strangelove (or How I Learned To Stop Worrying & Love The Internet), Allender  Starting a blog, Dr. Corinne Weisgerber The Social Graph Call, Wedbush Securities, November 2010,  10 ways to a killer blog, Robert and Maryam Scoble NAVIGUER DANS LE CHAOS, UNE ÉTUDE SUR LES MÉDIAS SOCIAUX, LUC-ANDRÉ CORMIER  How to Build a Blog, Mark James Normand Social Media @ FORD, Scott Monty, November 2010  IS3241 Enterprise Social Systems, Technology Presentation, GameCheck  Slideshare Zeitgeist 2010, creative commons.org How the Fortune 500 Use Social Media to Grow Sales and Revenue, Jamie Turner  Channeling your inner youtube, Brad Richardson Fashion and Digital Trends, Tom Ollerton  How to create viral videos?m,November 2010, Tim Ho Social Media in Four Minutes (or less), Tom Ollerton  http://technmarketing.com/web/top-6-ways-to-benefit-from-twitter/  http://technmarketing.com/web/ten-things-you-must-know-before-using-twitter/ Social Networking Past, Present, Future, Mark Suster  http://technmarketing.com/web/top-5-reasons-to-tweet/ Designing for interaction, Interfaces for socializing, Daniel Burka  How to Pick Up Followers on Twitter, Guy Kawasaki New business opportunities in retail, Hege Tenno What is social media one year later, Espresso- http://brandinfiltration.com OUT OF THE FISHBOWL, Marta Kagan Managing Director US | Espresso, Illusions of Empowerment, Re-interpreting the Social Media Dream, Corinne Weisgerber
  • 63. If you were interested in this presentation,you may be interested in this one as well…
  • 64. Author: Jean-François MESSIER Global New Technologies Director at Mercuri International Email: jfmessier@mercurifr.comPhoto CreditAll photos in this presentation were purchased on iStockPhoto.com.All logos or brand references are the copyright of their respective owners.Slides from this document may not be repurposed without express written consent. Send permissionrequests to jfmessier@mercurifr.com