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Steve Jobs 1955-2011
'Think Different‘ is more than
a slogan. Jobs aggressively
seeked out, attacked and
overthrew conventional
ideas.
The key ...
Jobs sweated over
details. The night
before the first iPod
was launched, the
Apple staff stayed up
all night replacing
hea...
Steve Jobs recruited
renowned graphic
designer Paul Rand to
create the NeXT
brand identity
(the most famous
graphic design...
Jobs was proud of the
products he had
killed as much as he
was of the ones he
had released. He
worked hard on a
Palm Pilot...
Jobs famously said
"People don't know
what they want until
you show it to them."
So he acted as a one-
man focus group,
ta...
When designing early
brochures for Apple,
he checked over
Sony's use of fonts,
layout, and the
weight of the paper.
Workin...
Jobs' design
philosophy was one
of constant
simplification. He
ordered the iPod's
designers to remove
all buttons on early...
Nobody at Apple
talks. Everything is on
a need-to-know
basis, with the
company divided into
discrete cells. The
secrecy al...
The original
Macintosh team was
made up of 100
people; no more, no
less. If a 101st person
was hired, someone
was ditched ...
Using more carrot
than stick will take
people and company
higher. Jobs was
scary, but his
charisma was his
most powerful
m...
Everything Jobs did
was exhaustively
prototyped: the
hardware, the
software, even
Apple's retail stores.
Architects and
de...
12.
One more thing…
Master at
selling
Great slides, simple, clear,
visual, one idea per slide.
Focus on customers’ benefits
Positive language ...
Thank you mister Steve Jobs for
having raised the bar for sales
presentations.
Now the world will suck a bit
more without ...
Designed by Jean-François MESSIER
Président Cloud Business School :
http://www.cloud-business-school.com
Voir cette présen...
After 15 years in B2B sales, Jean-François joined Mercuri
International in 1996. Mercuri is the leading training and
consu...
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12 tips that made Steve Jobs inspiring

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12 tips that made Steve Jobs such an inspiring CEO

12 tips that made Steve Jobs inspiring

  1. 1. Steve Jobs 1955-2011
  2. 2. 'Think Different‘ is more than a slogan. Jobs aggressively seeked out, attacked and overthrew conventional ideas. The key to thinking differently is perceiving things differently. To perceive things differently, Jobs did his best all his life to be exposed to divergent influences. For example: - when he hired musicians, artists, and poets on the original Macintosh team. - when he started the Apple Stores, he purposely avoided hiring someone from the computer industry. He tapped a former Target ( TGT - news - people ) executive, Ron Johnson - Etc. 1.
  3. 3. Jobs sweated over details. The night before the first iPod was launched, the Apple staff stayed up all night replacing headphone jacks because Jobs didn't think they were "clicky" enough. Go for perfect 2.
  4. 4. Steve Jobs recruited renowned graphic designer Paul Rand to create the NeXT brand identity (the most famous graphic designers in the world who designed many corporate identities like IBM, UPS and ABC). He recruited Gap's former CEO Mickey Drexler to Apple's board before launching the company's retail chain Tap the bestexperts 3.
  5. 5. Jobs was proud of the products he had killed as much as he was of the ones he had released. He worked hard on a Palm Pilot clone, only to kill it when he realized cell phones would eclipse PDAs. That freed up his engineers to develop the iPod. Be 4.
  6. 6. Jobs famously said "People don't know what they want until you show it to them." So he acted as a one- man focus group, taking prototype products home and testing them for months. Shun focus groups. 5.
  7. 7. When designing early brochures for Apple, he checked over Sony's use of fonts, layout, and the weight of the paper. Working on the case for the first Mac, he wandered around Apple's parking lot studying the bodywork of German and Italian cars. Never stop studying 6.
  8. 8. Jobs' design philosophy was one of constant simplification. He ordered the iPod's designers to remove all buttons on early prototypes, including the on/off button. The designers complained, then developed the iconic scroll wheel instead. simplify 7.
  9. 9. Nobody at Apple talks. Everything is on a need-to-know basis, with the company divided into discrete cells. The secrecy allowed Jobs to generate frenzied interest for his surprise product demonstrations, and the resulting headlines Keepyour secrets 8.
  10. 10. The original Macintosh team was made up of 100 people; no more, no less. If a 101st person was hired, someone was ditched to make room. Jobs was convinced he could remember the first names of only 100 people. Keepteams small 9.
  11. 11. Using more carrot than stick will take people and company higher. Jobs was scary, but his charisma was his most powerful motivator. His enthusiasm was the primary reason the original Mac team worked 90-hour weeks for three years making the machine "insanely great." Use than stick more carrot 10.
  12. 12. Everything Jobs did was exhaustively prototyped: the hardware, the software, even Apple's retail stores. Architects and designers spent a year building a prototype store in a secret warehouse near Apple's headquarters, only to have Jobs scrap the project and start over. Prototype to the extreme 11.
  13. 13. 12. One more thing…
  14. 14. Master at selling Great slides, simple, clear, visual, one idea per slide. Focus on customers’ benefits Positive language to convey his enthusiasm. Use of humour. Excellent structure. Clear use of figures. It's not about numbers, it's about what the numbers mean. Use of real-life examples. Repetition of the main selling points, to get the message across. Rhythm, breaking things up to maintain the audience’s attention with videos, demos and guest speakers Outstanding conclusion in a few words, often saving his strongest stuff for the end You can bet he worked and rehearsed a lot.
  15. 15. Thank you mister Steve Jobs for having raised the bar for sales presentations. Now the world will suck a bit more without your insanely great ideas and booms and ‘one more thing’. All your presentations were great, you have inspired a new generation of reps and CEOs who should never forget that they are the first rep of their company. You are and will always remain a true master for so many of us. Goodbye and good luck, master. We miss you. We will miss you dearly.
  16. 16. Designed by Jean-François MESSIER Président Cloud Business School : http://www.cloud-business-school.com Voir cette présentation en français : cliquez ici Inspired by: - The 10 commandments of Steve by Leander Kahney, in the daily beast. Photo Credit : - Slide 2: Flickr.com/ – Think different - M.J. Ambriola - Slide 13: Flickr.com/ - Steve Jobs Speaks At WWDC07 by acaben - Slide 14-15: Flickr.com - Apple CEO Steve Jobs showing the Apple Macbook Air series by TechShowNetwork - istockphoto.com/ – - thinkstockphotos.fr/
  17. 17. After 15 years in B2B sales, Jean-François joined Mercuri International in 1996. Mercuri is the leading training and consultancy firm in sales efficiency. • During 20 years, Jean-François has trained more than 7000 sales people and managers in sales and sales management. • As worldwide new technologies manager, he has traveled around 25 countries for 8 years, to implement what technology can bring in terms of commercial development. • He worked with more than 500 companies of all sizes in developing their results: the biggest are part of the CAC 40 ( 40 most significant values among the 100 highest market caps on the Euronext Paris), the smallest have less than 20 employees. Today President of Cloud Business School, training and consultancy firm, he shares his methods and experience. 10 000 to conferences attendees 7 000 Trainees: reps, sales managers & CEO 500 Companies trained (*) 120 000 Unique visitors on Blogs / year 100 000Views on Slideshare 11 000Followers onTwitter 2 500 Followers on Linkedin 95/100 SSI Linkedin (Social Sales Index) 22 countries (*) …in Jean-François Messier is proud to be salesman for 30 years. Consultant, speaker, author and co-author of several training programs: Effective Sales Presentations, B2B social selling, Manager 3.0, Sales reps 3.0, as well as « Executive Sales Director – ESCP Europe» co-author and facilitator. Didyoulikethispresentation? Thanks for sharing: Doyouwanttoseemore? Thanks for following me: Doyouwanttolearnmoreabout PowerPoint,Keynote,Preziandstorytelling? I share many methods ans tips for free here: http://presentations-de-vente.com Doyouwanttoattendatraining? Please contact Cloud Business School http://www.cloud-business-school.com/

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