14 learning trends for 2013


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How are new technologies revolutionizing the training landscape? From talking to learners and clients, we can identify fourteen trends that could well have an impact on learning in 2013.

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14 learning trends for 2013

  1. 1. FourteenLearning Trends for 2013Authored by Jean-François MESSIER
  2. 2. 6 indisputabletrends in 2012
  3. 3. 1 Instructor-led classroom training is not dead. Despite all the buzz about mobile technologies, classroom training still predominates. According to the ASTD report, classroom training still represents 60% of the market in the US.Europe USA And its still 70% to 90% of the European market.ILT (Instructor Lead Training)Online
  4. 4. 2 There are more people talking about it every day, than people Mobile-learning who are actually doing it every is like sex. day. Theres been a lot of talk about the rise of mobile learning since 2009 (2009… it’s already been four years?!!!! pffff – that makes it obsolete, then ;-), but the PC still holds a considerable lead, and most businesses havent even started considering mobile training. This year, we delivered iPad applications to several customers like Toyota, but they are cutting-edge companies. According to the ASTDs 2012 report, only 1.4% of respondents said they used mobile platforms for training. That being said, we should be prepared to see many more companies using mobile devices in the future.
  5. 5. 3 Informal learning dominates formal learning. According to ASTD survey respondents, the average office worker gets little formal training annually: only 31 hours on average. Thats 1.5% to 2% of working time, depending on the country and the job. Thats nothing! Imagine a 100-m sprinter or a tennis player who trained only one week a year! On the other hand, people spend a lot more time learning on their own, informally, on the Internet. Human resource departments do not like to admit this, preferring to bury their heads in the sand because they have no control over such training and its content quality, suitability for company needs and attendance.
  6. 6. 4 Most elearning modules suck. Companies always say they want stimulating modules not too heavy in content. But most modules we see are just the opposite: text next to a small decorative photo and a "next" button, with little that is directly applicable to practice or behaviour, and consequently unlikely to influence performance or results.
  7. 7. 5 Most people hate learning online.. This includes many people hired to design elearning modules. And many managers who ask their employees to do so. This is doubtless a consequence of the preceding point; people hate it because most of the time the modules are long and dull, and you have to both listen to someone talking at 100 words per minute and read a text, while the human eye can read at 400 words per minute. And this isn’t learning anyway; it’s a communication tool that allows for LMS monitoring.
  8. 8. 6 Companies spend a fortune on LMS for nothing. Most companies do not take the time to use the data available to them in an LMS. But they spend a fortune to collect the data with an LMS and to maintain and update the LMS... because they think they InvestmentLMS data need it. And the worst thing is that under the pretext of using an LMS to provide training, companies deprive themselves of everything that makes for Use effective training but doesnt fit into an LMS (e.g.: informal learning, on-the-job training, experience-sharing, etc.).
  9. 9. Ten learningtrends for 2013
  10. 10. 1 The proliferation of digital tools in classroom training. While weve seen that classroom training isnt dead, teaching materials will change. Gone are the days when a PowerPoint presentation is simply projected onto a screen. The emphasis is on tools that enhance the learners’ experience and holdApplication controler Digital sticky notes their attention while reinforcing messages. Here are four examples: Interactive pools Business Simulations
  11. 11. 1 The proliferation of digital tools in classroom training. Here are four examples: - Control of interactive apps on tablets: Participants access an interactive presentation, fully controlled by the instructor. The instructor can browse the content for them and promote sharing among participants. (E.g.: Nearpod for iPad). - Digital Post-it or Metaplan apps for tablets. The results are then shareable, can be sent via email to other sub-groups, andApplication controler Digital sticky notes so on (E.g.: iCardSort for iPad). - Polling: allows you to insert polls into PowerPoint that people respond to via mobile phone. (E.g.: Poll Everywhere). - Business simulations. (See Trend #10). Interactive pools Business Simulations
  12. 12. 2 Videos are becoming the standard media. Ours is a culture that requires a lot of stimulation through the media. We prefer visuals to reading text. We prefer a concise idea to lengthy explanations. Video meets all these requirements. It therefore makes good sense to increase the video content in classroom and online training materials.
  13. 13. 3 Less PowerPoint, only better. This is true for classroom training, but even more so for online material (for example, PowerPoint materials are used for classroom training but also for rapid-learning online). Gone are the days when a video projector projected 100 words per slide that were essentially repeated by the instructor. PowerPoint presentations full of text and bullet points will disappear or be rejected by learners. This trend will increase in this multimedia world, where images and videos rule. TrainingBefore After materials must now contain strong, emotional photos, wide, high-impact, high-definition images, short videos, visual effects and computer graphics.
  14. 14. 4 The use of mobiles in general, Mobile learning will especially with social media, is where we’re seeing strong grow, but… growth. The numbers show an explosion in the number of devices, which accelerated in 2012:  Apple delivered 15 million iPads in Q1 of 2012.  Apple sold 67 million iPads in 24 months. (It took 24 years to sell as many computers, and five years to sell as many iPods).  By 2015, there will be 7.4 billion mobile devices on the market, even though the current global population is only 7 billion. There is no doubt companies will follow suite. Companies will also look at new trends such as "BYOD" (bring your own device) and what is happening in schools.
  15. 15. 4 Mobile learning will But short term, in 2013 and the following years, two trends will grow, but… make mobile learning grow more slowly than we think. not as fast as we think! 1. Companies who use mobiles today are more focused on supplying solutions to 349 363 clients than to employees. 2. Mobile use is growing, but PC still lags far behind PC use. Mobile Apps Mobile Web This is even more striking if one looks at time spent on mobiles versus PCs: mobile devices are used to access 129 and zap from one bit of information to another, but 59 information is not learning. Information is insufficient 23 28 for learning. There are other reasons why 2011 2012 mobile will not grow as fast asTotal minutes (billion) spent on Mobile and PC / month we think. Click here to read tenJuly 2011 vs 2012, in the US where use of mobile is ahead Europe other reasons.(Source Nielsen)
  16. 16. 5 Fewer courses, more informal resources. Companies realize that their employees handle more and more information, tools and techniques, but they dont need to remember everything forever. They need to find information when they need it. Traditional elearning courses therefore no longer meet the need. Training programs should contain less teaching and more access to information, tools and information-sharing capabilities, so that learners can use them as needed, at their discretion. Sometimes these resources are on social media, in which case we refer to social learning, which leads us to Trend # 6.
  17. 17. 6 More social learning. Twitter conversations or searches, open online courses (MOOCs), blogs devoted to very specific topics, infomercials that contain a wealth of initially-free cutting-edge information, and low-cost resources such as Lynda.com, are all examples of resources that allow people to customize their learning topics. With 31 hours per year of formal training on average, its clear that employees will seize learning opportunities offered by the Internet and social networks. And this is even more true for Generation Y, who were born after 1980 and have never known a world without computers, and who live and breathe social media.
  18. 18. 7 Fewer trainers, more community managers. ILT Online courses Business Simulators As a consequence of Trend #6, training-program design calls for the integration of informal resources and management of a community of learners. This part of learning is even Trainer more important than structuring everything you need to know and do into formal content. Blog Posts Curated Content Today, there are many tools for creating and sharing content Games and Simulators quickly, facilitating employees’ Hosted chats access to information, and J Aids ob helping and encouraging them Discussion boards to locate and share content and Informal conversations ideas with others. The skills of Wiki todays trainers must evolve to include learner community User results from simulations management skills. Internal network Twitter Community Manager
  19. 19. 8 Less teaching, more implementation. Because of the economic crisis, companies are reluctant to invest in developing their people (input) unless it generates an increase in corporate performance, sales or margin (output). Our clients generally ROI ask that courses be limited to very short, three-to-five-minute segments. These courses are increasingly designed as rapid learning (see Trend #9). The added value comes from integrating these short modules into an implementation process. The module is followed by a practical activity to ensure that the training is used and put into practice, an aspect that is then also measured.
  20. 20. 9 Rapid-learning software The growth of rapid simplifies content creation by converting PowerPoint learning. documents into Flash. Many are free – click here to see the free top 25, and others, likeTraditional flash Camtesia, Articulate andbased module 10 000 Captivate, are inexpensive –click here to see the top 7 authoringRapid Learning tools for under €1,000.based module These will replace the complex 15 authoring tools that can cost up to €100,000/license and that, like Mohive, allow more interactivity. But without training in technology-enhanced learning and design, you can spend endless time designing 5 2 500 modules that will never be as “pro" as the modules outsourced to professionals. Most companies will prefer outsourcing the design of advanced modules, and only Weeks Euros keep rapid learning in-house. Designing Digitalisation
  21. 21. 10 One billion people have played at least one serious game. According to the ITDE, this was Gamification. a €1.5 billion market in 2010, €2.3 billion in 2011 and up to €6 billion by 2015. Adopted by 6 the largest companies, serious games have three unbeatable features:  Learners more easily gain an awareness of their weaknesses – a necessary condition for change.  Simulation leads to “prior” understanding of the future consequences of decisions. 2,3  Repetition allows for mastery and reflex-building.1,5 Of all our training courses, business simulations are the ones that generate the most ROI: For an investment of €150,000, we have clients that show gains of over €10 million2010 2011 2015 investment ROI in net profits or US$ 20 M to USSerious Game Market Business Simulations $200 M in sales.
  22. 22. I’ve saved this section for the fourtrends that just may have a tsunamieffect. The thing about a tsunami isthat it lays low for years, with one 4 learning trendstectonic plate remaining jammed for 2013 to 2018while another pushes against it. Thejam leads to the build-up of hugestresses, and when the plate finallygives way, the energy releasedcauses a huge wave that threatensour very existence.There are two jammed plates:Europe seems stuck at a 10% onlinelearning rate, and social andinformal learning is blocked by theSCORM standard and existing LMSs.These jams may well create wavesthat could change the traininglandscape in the coming years.
  23. 23. This was Learning Fact #1 in 2012: online learning represented 40% of training in the USA, and 10% in Europe. We know that US trends affect Europe within five years. There is every reason to think that there will be some catch-up, and that elearning will increase from 10% to 40% in Europe as well, not only due to the economic crisis and for cost reasons, but also because contrary to popular belief, online learning can be more effective in some areas. This means that training11 companies that cant adapt The rise of elearning could lose 40% of their sales, in Europe. and those that are at 3% will lose 37% of their sales. Some will not survive the swell of online learning, which promises to be a tsunami that could upset the European training market landscape.
  24. 24. 12 The end of the SCORM standard. There is no doubt that in the future well see the SCORM standard replaced by new standards. Short term, the Tin Can API seems to be the best bet. This API is simpler and gives a new dimension to elearning: it takes into account mobile learning, virtual worlds, business simulations, real-world learning, social learning, offline learning and collaborative learning. It will take time for companies who have invested large sums in traditional LMSs to drop them completely, but research by Tin Can is already pushing clients to tell their LMS suppliers that they want a product that manages Tin Can API.
  25. 25. In the last decade, LMS has become a must-have for organizations. There are more than a hundred LMSs on the market. However, few organizations seem to really use the data generated by their LMS. Customers always ask for SCORM-compatible content without even knowing what SCORM is, or why it was created. The emergence of informal learning and the use of mobile13 devices and social media mean that LMSs have become a Less focus on problem and an obstacle, unable to provide and monitor what LMSs. employees actually do to learn.
  26. 26. 14 Google has just put Course Builder online. Free Google tools 1. Course Builder allows you to will outpace LMSs create and distribute courses online. It also includes activities and exercises, and tests and assessments. This is an Open Source solution licensed under Apache 2.0 that allows you to create courses for 1 to 100,000 people. 2. It allows you to track learner involvement and engagement (by, for instance, analyzing web traffic using Google Analytics)Tracking Formal & informal and assess effectiveness and performance (through studies and surveys). 3. It can be supplemented by Google Hangouts for web- coaching, also free, which can be supplemented by Hangouts On Air for a wider target audience. …and thats not all. Web training
  27. 27. 14 Free Google tools will outpace LMSs 4. Course Builder can be combined with other free tools from Google (such as Google Groups, Google Moderator, Google+ pages, forums, Blogger, etc.) to create a community of learners: access informal content, share and post experiences, participation in discussions on specific topics, form a support group, manage a community FAQ, organize social events among group members, find like-minded members, have Tracking Formal & informal a messaging service for the community by email or the online interface or both, etc. We know that fostering such a community between instructor and students is an integral part of creating a successful online course.Community Web training
  28. 28. 14 Free Google tools will outpace LMSs It’s free, and with its four functions, Course Builder already far surpasses a number of expensive LMSs, possibly yours even as you read these lines. Next to this, other freebies like Moodle look not just outpaced, but out of the race. Google already reports that big names are looking closely at how to adopt this technology for some of their elearning courses, including Stanford University, Tracking Formal & informal Indiana University, MIT, UC San Diego, Saylor.org, LearningByGivingFoundation.org, Swiss Federal Institute of Technology in Lausanne (EPFL), and a group of Spanish universities led by Universia, CRUE and Banco Santander- Universidades.Community Web training
  29. 29. The outcome: the 14 strategicrecommendations for your training dollars. Choose a partner who: 1) Uses digital tools in classroom training 2) Uses video for classroom and online training 3) Uses visual PowerPoint materials 4) Is starting to think mobile 5) Incorporates informal resources 6) Incorporates social learning, 7) Where trainers are also community managers 8) Thinks implementation, not teaching 9) Offers custom rapid-learning modules for under €10,000 10) Offers business simulations for under €35,000 11) Is on its way to delivering 40% of its services online in the short term If you have your own LMS: 12) Pay more attention to implementation than to the LMS. 13) Look for a solution that manages informal and social learning. 14) Look to new technologies, many of which are free.
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  31. 31. Author: Jean-François MESSIER My job at Mercuri International is to supply the most updated technology to increase your sales productivity and improve your business results, including increasing your sales revenues, cutting your sales costs and maintaining your competitive advantage. Mercuri Website: http://www.mercuri.net/ My blog: http://newsalespresentation.com/ Follow me on Twitter: https://twitter.com/messierjf Linkedin: fr.linkedin.com/in/jfmessier/ Voir cette présentation en français: http://bit.ly/XmrnSNPhoto CreditAll photos in this presentation were purchase on iStockPhoto.com and Thinkstock.All logos or brand references are the copyright of their respective owners.Slides from this document may not be repurposed without express written consent.Send permission requests to jfmessier@mercurifr.com