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Increase the Reach 
Brenda Linares blinares@unc.edu 
Mellanye Lackey mjlackey@unc.edu
OA publishing 
Benefits 
● Increases the visibility, readership and impact of 
author’s works 
● Enhances interdisciplinary research 
● Directory of Open Access Journal (http://doaj.org/) 
9,976 Journals 
134 Countries 
1,713,360 Articles 
● Provides access to previously unavailable 
materials relating to health, energy, environment, 
and other areas of broad interest 
● BMJ article in 2008 found: “Articles assigned to 
open access were associated with 89% more full 
text downloads... than subscription access 
articles in the first six months after publication” 
● Cost vs. benefit 
www.sparc.org 
http://www.bmj.com/content/bmj/337/bmj.a568.full.pdf 
Dr. Jamie Bartram: 
Estimating the burden of disease from water, sanitation, 
and hygiene at a global level 
By: Pruss, A; Kay, D; Fewtrell, L; Bartram, JK et al. 
ENVIRONMENTAL HEALTH PERSPECTIVES Volume: 110 
Issue: 5 Pages: 537-542 Published: MAY 2002 
-Cited 459 times 
Hygiene, Sanitation, and Water: Forgotten Foundations 
of Health 
By: Bartram, JK; Cairncross, Sandy 
PLOS MEDICINE Volume: 7 Issue: 11 Article Number: 
e1000367 Published: NOV 2010 
-Cited 159 times
Keywords/Titles/Abstracts 
Do Don’t 
Keywords ● words in paper but not the ti/ab 
● synonyms (microbes/bacteria, hygiene/handwashing) 
● main concepts of paper 
● duplicate ti/ab words 
● use jargon 
● too specific 
● too broad 
Title ● 10-12 words 
● highlight essential content: study design, outcome, 
population 
● use action verbs 
● include unnecessary words 
● use passive voice 
● be boring 
Abstract ● structured 
● use MeSH or other thesaurus terms 
● marketing tool 
● include info not in paper 
● use filler words 
● abbreviations 
Source: http://www.editage.com/insights/how-to-write-an-effective-title-and-abstract-and-choose-appropriate-keywords
Data sharing 
Positives: 
● Encourages diversity of analysis and opinion 
● Makes possible the testing of new or alternative hypotheses and methods of analysis, supports studies on data 
collection methods and measurement 
● Permits the creation of new data sets when data from multiple sources are combined. 
● Funding Organizations have different regulations and/or copyright policies 
● Example: 
NSF 
“NSF normally allows grantees to retain principal legal rights to intellectual property developed under NSF grants” 
“Investigators are expected to share with other researchers... the primary data, samples, physical collections and other supporting 
materials created or gathered in the course of work under NSF grants.” 
Implications: 
● Institutional, National, and international 
● Complexity of Information technology 
● Organizational and management issues 
● Property and legally 
Source: 
http://www.nsf.gov/pubs/policydocs/pappguide/nsf13001/aag_6.jsp#VID4 
https://www.jstage.jst.go.jp/article/dsj/3/0/3_0_135/_pdf 
Open Data Event! Open Access Week! 
When: Thu 10/24 
Time: 10am 
Location: Davis and Live Stream at HSL
More dissemination ideas 
● Use consistent names 
● Negotiate to publish the same article in 
another language 
● Register SRs and trials 
● Issue press releases 
● Get an 
● Monitor altmetrics 
● Use keywords 
● Build online libraries 
● Continue making conference presentations 
publicly available. Pressure organizers to do 
the same. 
Source: https://becker.wustl.edu/impact-assessment/strategies
Other Library Services 
Research Cycle

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Increase the reach of UNC-CH Water Institute publications

  • 1. Increase the Reach Brenda Linares blinares@unc.edu Mellanye Lackey mjlackey@unc.edu
  • 2. OA publishing Benefits ● Increases the visibility, readership and impact of author’s works ● Enhances interdisciplinary research ● Directory of Open Access Journal (http://doaj.org/) 9,976 Journals 134 Countries 1,713,360 Articles ● Provides access to previously unavailable materials relating to health, energy, environment, and other areas of broad interest ● BMJ article in 2008 found: “Articles assigned to open access were associated with 89% more full text downloads... than subscription access articles in the first six months after publication” ● Cost vs. benefit www.sparc.org http://www.bmj.com/content/bmj/337/bmj.a568.full.pdf Dr. Jamie Bartram: Estimating the burden of disease from water, sanitation, and hygiene at a global level By: Pruss, A; Kay, D; Fewtrell, L; Bartram, JK et al. ENVIRONMENTAL HEALTH PERSPECTIVES Volume: 110 Issue: 5 Pages: 537-542 Published: MAY 2002 -Cited 459 times Hygiene, Sanitation, and Water: Forgotten Foundations of Health By: Bartram, JK; Cairncross, Sandy PLOS MEDICINE Volume: 7 Issue: 11 Article Number: e1000367 Published: NOV 2010 -Cited 159 times
  • 3. Keywords/Titles/Abstracts Do Don’t Keywords ● words in paper but not the ti/ab ● synonyms (microbes/bacteria, hygiene/handwashing) ● main concepts of paper ● duplicate ti/ab words ● use jargon ● too specific ● too broad Title ● 10-12 words ● highlight essential content: study design, outcome, population ● use action verbs ● include unnecessary words ● use passive voice ● be boring Abstract ● structured ● use MeSH or other thesaurus terms ● marketing tool ● include info not in paper ● use filler words ● abbreviations Source: http://www.editage.com/insights/how-to-write-an-effective-title-and-abstract-and-choose-appropriate-keywords
  • 4. Data sharing Positives: ● Encourages diversity of analysis and opinion ● Makes possible the testing of new or alternative hypotheses and methods of analysis, supports studies on data collection methods and measurement ● Permits the creation of new data sets when data from multiple sources are combined. ● Funding Organizations have different regulations and/or copyright policies ● Example: NSF “NSF normally allows grantees to retain principal legal rights to intellectual property developed under NSF grants” “Investigators are expected to share with other researchers... the primary data, samples, physical collections and other supporting materials created or gathered in the course of work under NSF grants.” Implications: ● Institutional, National, and international ● Complexity of Information technology ● Organizational and management issues ● Property and legally Source: http://www.nsf.gov/pubs/policydocs/pappguide/nsf13001/aag_6.jsp#VID4 https://www.jstage.jst.go.jp/article/dsj/3/0/3_0_135/_pdf Open Data Event! Open Access Week! When: Thu 10/24 Time: 10am Location: Davis and Live Stream at HSL
  • 5. More dissemination ideas ● Use consistent names ● Negotiate to publish the same article in another language ● Register SRs and trials ● Issue press releases ● Get an ● Monitor altmetrics ● Use keywords ● Build online libraries ● Continue making conference presentations publicly available. Pressure organizers to do the same. Source: https://becker.wustl.edu/impact-assessment/strategies
  • 6.
  • 7. Other Library Services Research Cycle