Mel Carson's presentation from Brightedge's #Share13 event in San Francisco on how to use Majestic SEO for Digital PR and influencer discovery. Going beyond links for link building and showing how important relationships between links and people are in discovering influencers and helping blogger outreach strategies.
3. @MelCarson
A Little Background…
• “Link Intelligence” Tool
• Privately owned search engine with a
distributed crawler
• Crawls 4 billions URLs a day
• Seen over 4.5 TRILLION URLs
• Knows who links to who
• Scores each link with “Flow Metrics”
• Used for SEO and Digital PR
27. Majestic & Link Data is Not Just for SEO
• Influencer Discovery
• Digital PR
• Spotting Commercial Opportunities
• Uncovering Geographic Deficiencies
• Predicting Stuff
So having developed a visual representation, is this useful as a business intelligence tool?Well let’s look at a case study. Which city is doing better at promoting itself, Johannesburg or Beijing? And can the link data give us any clues?
A global perspective can be misleading…Here we see the Beijing site to be much stronger than the Johannesburg site in every core metric.But what happens when we plot those 3,542 & 15,014 domains overlaid on a 100X100 scatter chart…
Johannesburg still has strength!
All back links from sites in china
Much more international presences, more ability to touch other countries and attract international customers.
London elections, reflected the winner and popularty