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Loving Links Beyond SEO
@MelCarson
@MelCarson
@MelCarson
A Little Background…
• “Link Intelligence” Tool
• Privately owned search engine with a
distributed crawler
• Crawls 4 billions URLs a day
• Seen over 4.5 TRILLION URLs
• Knows who links to who
• Scores each link with “Flow Metrics”
• Used for SEO and Digital PR
@MelCarson
Links Are About Relationships
@MelCarson
@MelCarson
Quark Expeditions Example
@MelCarson
Quark’s Majestic Summary
@MelCarson
Explaining Flow Metrics
@MelCarson
Explaining Flow Metrics
@MelCarson
Competitor Analysis
@MelCarson
Competitor Analysis
@MelCarson
Quark’s Majestic Link Map
@MelCarson
Influencer Discovery
@MelCarson
@MelCarson
Dodgy Links
@MelCarson
Dodgy Links
@MelCarson
More Digital PR
@MelCarson
Dollar Shave Club PR
@MelCarson
Dollar Shave Club PR
@MelCarson
Dollar Shave Club PR
@MelCarson
Beijing vs. Johannesburg
 joburg.org.za
 beijing.gov.cn
Comparing Geographies
Predicting UK and French Elections
Majestic & Link Data is Not Just for SEO
• Influencer Discovery
• Digital PR
• Spotting Commercial Opportunities
• Uncovering Geographic Deficiencies
• Predicting Stuff
Thank You!
MCarson@MajesticSEO.com
@MelCarson

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Blogger Outreach, Digital PR & Influencer Discovery with Majestic SEO

Editor's Notes

  1. So having developed a visual representation, is this useful as a business intelligence tool?Well let’s look at a case study. Which city is doing better at promoting itself, Johannesburg or Beijing? And can the link data give us any clues?
  2. A global perspective can be misleading…Here we see the Beijing site to be much stronger than the Johannesburg site in every core metric.But what happens when we plot those 3,542 & 15,014 domains overlaid on a 100X100 scatter chart…
  3. Johannesburg still has strength!
  4. All back links from sites in china
  5. Much more international presences, more ability to touch other countries and attract international customers.
  6. London elections, reflected the winner and popularty