Majestic SEO Ambassador Mel Carson Speaks at SLCSEM

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SLCSEM.org, Utah's professional association for SEO/SEM and online marketers hosted Mel Carson, Majestic SEO brand ambassador for Search Tools night August 14, 2014

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  • So having developed a visual representation, is this useful as a business intelligence tool?Well let’s look at a case study. Which city is doing better at promoting itself, Johannesburg or Beijing? And can the link data give us any clues?
  • A global perspective can be misleading…Here we see the Beijing site to be much stronger than the Johannesburg site in every core metric.But what happens when we plot those 3,542 & 15,014 domains overlaid on a 100X100 scatter chart…
  • Johannesburg still has strength!
  • All back links from sites in china
  • Much more international presences, more ability to touch other countries and attract international customers.
  • London elections, reflected the winner and popularty
  • Majestic SEO Ambassador Mel Carson Speaks at SLCSEM

    1. 1. Using Links in Majestic Ways @MelCarson
    2. 2. @MelCarson
    3. 3. @MelCarson A Little Background… • Link Intelligence” Tool • Privately owned search engine with a distributed crawler • Crawls 4 billions URLs a day • Seen over 4.5 TRILLION URLs • Knows who links to who • Scores each link with “Flow Metrics” • Used for SEO and Digital PR
    4. 4. @MelCarson
    5. 5. @MelCarson Links Are About Relationships 5 reasons and ways to use links to help generate earned media and digital delight beyond just plain old SEO
    6. 6. @MelCarson Quark Expeditions Example
    7. 7. @MelCarson Quark’s Majestic Summary
    8. 8. @MelCarson Explaining Flow Metrics
    9. 9. @MelCarson Competitor Analysis
    10. 10. @MelCarson Competitor Analysis
    11. 11. @MelCarson Quark’s Majestic Link Map
    12. 12. @MelCarson Influencer Discovery
    13. 13. @MelCarson
    14. 14. Dodgy Links
    15. 15. @MelCarson Dodgy Links
    16. 16. @MelCarson More Digital PR
    17. 17. @MelCarson Dollar Shave Club PR
    18. 18. @MelCarson Dollar Shave Club PR
    19. 19. @MelCarson Dollar Shave Club PR
    20. 20. @MelCarson Beijing vs. Johannesburg • joburg.org.za • beijing.gov.cn
    21. 21. Chicago | November 12–16, 2012 | #SESCHI @MelCarson Comparing Geographies
    22. 22. Chicago | November 12–16, 2012 | #SESCHI @MelCarson
    23. 23. Chicago | November 12–16, 2012 | #SESCHI @MelCarson
    24. 24. Chicago | November 12–16, 2012 | #SESCHI @MelCarson
    25. 25. Chicago | November 12–16, 2012 | #SESCHI @MelCarson Predicting UK and French Elections
    26. 26. Chicago | November 12–16, 2012 | #SESCHI @MelCarson Majestic is Not Just for SEO • Influencer Discovery • Digital PR • Spotting Commercial Opportunities • Uncovering Geographic Deficiencies • Predicting Stuff
    27. 27. Chicago | November 12–16, 2012 | #SESCHI Thank You! MCarson@MajesticSEO.com @MelCarson

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