Twitter in One Hour (or Less) for Lawyers

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Twitter in One Hour (or Less) for Lawyers

  1. 1. Twitter in One Hour (or Less) for Lawyers Friday, June 14, 2013 12-1 North Carolina Bar Association Center for Practice Management Jared D. Correia, Esq. Senior Law Practice Advisor Massachusetts Law Office Management Assistance Program www.masslomap.org www.twitter.com/jaredcorreia
  2. 2. The Triumvirate: 3 Things You Need to Tweet • An Email Address • A Trick • A Professional Photo • I Say, Professional • A Bio • An Elevator Speech
  3. 3. Accounting Practices: 4 Settings You Need to Know • Profile • Get the Picture • Notifications • Who Needs ‘Em? • Design • Sight and Fury Signifying Nothing • Applications • Add/Remove Programs
  4. 4. Securing Your Account: 5 Things You Should Do • Strong Password • Two-Factor Authentication • Don’t Opt-In to Location Tracking • Opt-In to HTTPS • Vet Third Party Applications DO NOT -Protect Your Tweets -Assume Deleted Posts Disappear -Post Confidential Matter
  5. 5. Twitter for the Existentialist: It’s In the Way That You Use It • News Aggregator • Customer Service Menu • Social Hub • Professional Development • Client Development
  6. 6. Dollar, Dollar Bill, Y’All: Does Tweeting Make Me Money? • The $64,000 Question, Literally • Not By Itself • The Magic Bullet Theory • Probably Not Directly • The World’s Largest Referral Network • Don’t Guess • Free Analytics
  7. 7. It’s a Carrier Pigeon: Developing a Content Strategy • Content • Your Own • Your Experts’ • Posting Strategy • Consistency • Frequency • Repetition • Engagement • Direct • Indirect
  8. 8. A River Runs Through It: Managing Streams • @ Replies • @ Mentions • Favorites • Lists • Hashtags
  9. 9. No Time Left for You: Managing the Social Crush • Social Media Dashboards • HootSuite • Buffer • Internal Cross-Posting Features • Facebook • LinkedIn • Linking Profiles • Time Management • Scheduling Posts • Blocking Time
  10. 10. Time Well Wasted: Return on Investment • ROI • Generally • Money to Money Conversions • Tracking Leads/Clients • Analytics • Free • Not Free • CRM • The Mythology of the Overnight Success
  11. 11. The Air from the Balloon: Ethical Considerations • The Ethical Landscape • ABA + Local Rules • Cultural Lag • Extrapolation • The Message, Not the Medium • Some Things to Worry About • Impermissible Solicitation • UPL/MPL • Creation of Attorney-Client Relationship • Client Confidences
  12. 12. Want to Learn More? Buy This Awesome Book! Jared D. Correia, Esq. LOMAP - Massachusetts @jaredcorreia masslomap.org/blog attorneyatwork.com/author/jared-correia legaltalknetwork.com/podcasts/legal-toolkit

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