hristian Baesler has built Bauer Xcel Media completely organically into some of the largest magazine brands online. Not only that, he has done so almost completely through programmatic advertising channels. Christian will share his insights about the programmatic ecosystem and discuss how media buyers can increase the quality and performance of their programmatic advertising. We will explore the pros and cons of header bidding, the role of reseller partners and private exchanges, and avoiding fraud without sacrificing scale.

1. 16-02-27
LARGEST MAGAZINE PUBLISHER IN EUROPE AND AUSTRALIA, LARGEST RADIO
OPERATOR IN EUROPE. FAMILY-OWNED.
OVER 600 MAGAZINES, 400 DIGITAL PRODUCTS AND 100 RADIO/TV STATIONS.
11,000 EMPLOYEES IN 20 COUNTRIES.
2.5 BILLION USD ANNUAL REVENUE.
Print Digital Radio & TV
1
BAUER MEDIA: WORLDWIDE LEADER

2. 16-02-27
2
US BRANDS

3. 16-02-27
InTouchWeekly.com
Development of Unique Users
3

4. 16-02-27
J-14.com
Development of Unique Users

5. 16-02-27
J-14‘s High Post Engagement

6. 16-02-27
Example Mobile Ad Experience

7. 16-02-27
Example Desktop Ad Experience