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Maxim Lazebnik - Top TV advertisers and their media agencies

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Maxim Lazebnik - Top TV advertisers and their media agencies

  1. 1. TOP-ADVERTISERSAT TV AND THEIR MEDIA AGENCIES. WHO, WHOM ANDHOW MANY.<br />INDUSTRIAL TELEVISION COMMITTEE<br />ALL UKRAINIAN ADVERTISING COALITION<br />
  2. 2. TOP-ADVERTISERS 2010<br />WGRP% (WeightedGrossRatingPoints) – weighted rating point – standard unit at selling of television advertising; means total number of spectators which have seen the company’s visuals modified to the 30-seconds equivalent<br />Into Top-advertisers we include all advertisers with aggregate WGRP% exceeding 2000 in 2010. There have been 145 of such ones.<br />Data on 145 Top-advertisers for 2010 are calculated for selection of population aged 4 years and older residing all over the territory of Ukraine for all advertising events (emergencies).<br />INDUSTRIAL TELEVISION COMMITTEE<br />ALL UKRAINIAN<br />ADVERTISING COALITION <br />
  3. 3. TOP-ADVERTISERS 2010: WGRP% SHARE OF TOP-ADVERTISERSINTHE TOTALWGRP%OF ALL ADVERTISERS FOR 2010<br />INDUSTRIAL TELEVISION COMMITTEE<br />ALL UKRAINIAN<br />ADVERTISING COALITION <br />
  4. 4. TOP-ADVERTISERS 2010 :QUANTITATIVE SHARE OF TOP-ADVERTISERSOF THE WHOLE NUMBER OF ADVERTISERS IN 2010<br />INDUSTRIAL TELEVISION COMMITTEE<br />ALL UKRAINIAN<br />ADVERTISING COALITION <br />
  5. 5. TOP-ADVERTISERS 2010<br />INDUSTRIAL TELEVISION COMMITTEE<br />ALL UKRAINIAN<br />ADVERTISING COALITION <br />
  6. 6. TOP-ADVERTISERS 2010<br /> 107 subjects of media market include:<br /> - 2.61 % of the whole number of advertisers in 2010<br /> - 67.15% of the aggregate WGRP%of all advertisers in 2010<br />I.e. 2.6% of all advertisers are equivalent to almost2/3 of the whole television advertising market<br />INDUSTRIAL TELEVISION COMMITTEE<br />ALL UKRAINIAN<br />ADVERTISING COALITION <br />
  7. 7. TOP-ADVERTISERS 2010 : TOP-20 OF AGENCIES<br />These 107 advertisers are services by 33 agencies. Let us consider Top-20 of them according to theWGRP% indicator:<br />INDUSTRIAL TELEVISION COMMITTEE<br />ALL UKRAINIAN<br />ADVERTISING COALITION <br />
  8. 8. TOP-ADVERTISERS 2010 : TOP-20 OF AGENCIES<br />Top-20 according to theWGRP% indicator and their rang in media rating:<br />
  9. 9. TOP-ADVERTISERS 2010<br />Top-20 agencies ≈ ≈2/3 of the whole television advertising marketin WGRP (64%)<br />Top-30 agencies show totally 5.5 bln UAH. It makes in total 82% of all media advertising market/ 6.7 bln UAH<br />INDUSTRIAL TELEVISION COMMITTEE<br />ALL UKRAINIAN<br />ADVERTISING COALITION <br />
  10. 10. TOP-ADVERTISERS 2010 : TOP-5 OF AGENCY GROUPS<br />Top-5 of agency groups:<br />INDUSTRIAL TELEVISION COMMITTEE<br />ALL UKRAINIAN<br />ADVERTISING COALITION <br />
  11. 11. TOP-ADVERTISERS 2010 : TOP-5 OF AGENCY GROUPS<br />Top-5 of agency groups; share of each group inTop-5 <br />INDUSTRIAL TELEVISION COMMITTEE<br />ALL UKRAINIAN<br />ADVERTISING COALITION <br />

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