Jeff media post deck final

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  • NOTE: DO NOT MENTION QVC AS A CLIENT!!!!!!!!!!
  • This shows the ability to share to Facebook directly from the product page
  • The product share then ends up both on the Timeline and as a story in the Ticker
  • This is just one example from our ConversionBuddy social commerce dashboard. You’re getting all of this revenue per share data.
  • This is what Facebook looked like in 2007
  • Mike:
  • This is an example of the Westin’s website, in which there is a poll on the right side of the page
  • When I take the poll, it prompts me to share to Facebook
  • That share then ends up on my Timeline
  • Additionally, the share ends up as a story in the Ticker
  • Here’s an example of the Build a Bear site providing a social experience
  • Jeff media post deck final

    1. 1. Using Social Data to DetermineYour Most Profitable Customersand Connections Jeff Ragovin - @JeffRagovin Co-Founder and Chief Strategy Officer Buddy Media © 2012 Buddy Media Inc. Proprietary and Confidential
    2. 2. What you‟ll learn today: The Giants and the Patriots are going to the Super bowl It‟s Chinese New Year (year of the Dragon) The power of social recommendations How brands are implementing social experience across the web How companies can gauge the power of sharing © 2012 Buddy Media Inc. Proprietary and Confidential
    3. 3. RAISE YOUR HAND IF…YOU HAVE SHARINGFUNCTIONALITY ON YOURSITE. © 2012 Buddy Media Inc. Proprietary and Confidential
    4. 4. KEEP IT RAISED IF…YOU KNOW HOW MUCHREVENUE IS BEING DRIVENTHROUGH SHARING. © 2012 Buddy Media Inc. Proprietary and Confidential
    5. 5. KEEP IT RAISED IF…YOU KNOW HOW MUCHREVENUE IS BEING DRIVENBY PRODUCT THROUGHSHARING. © 2012 Buddy Media Inc. Proprietary and Confidential
    6. 6. KEEP IT RAISED IF…YOU KNOW HOW MUCHREVENUE IS BEING DRIVENBY CUSTOMER THROUGHSHARING. © 2012 Buddy Media Inc. Proprietary and Confidential
    7. 7. I needed something tohelp put all of mycords and plugs in mybriefcase neatly… © 2012 Buddy Media Inc. Proprietary and Confidential
    8. 8. So I asked for advice……from my socialnetwork © 2012 Buddy Media Inc. Proprietary and Confidential
    9. 9. © 2012 Buddy Media Inc. Proprietary and Confidential
    10. 10. After all of thesuggestions, Isettled on awinner… © 2012 Buddy Media Inc. Proprietary and Confidential
    11. 11. © 2012 Buddy Media Inc. Proprietary and Confidential
    12. 12. The problem is theyhave no idea howpeople are sharing orhow much revenue isbeing generated acrossthe social channels © 2012 Buddy Media Inc. Proprietary and Confidential
    13. 13. I‟m not the only onewho has taken to mysocial network to askfor recommendations… © 2012 Buddy Media Inc. Proprietary and Confidential
    14. 14. © 2012 Buddy Media Inc. Proprietary and Confidential
    15. 15. © 2012 Buddy Media Inc. Proprietary and Confidential
    16. 16. © 2012 Buddy Media Inc. Proprietary and Confidential
    17. 17. So how can you tie thisinto your business? © 2012 Buddy Media Inc. Proprietary and Confidential
    18. 18. © 2012 Buddy Media Inc. Proprietary and Confidential
    19. 19. © 2012 Buddy Media Inc. Proprietary and Confidential
    20. 20. © 2012 Buddy Media Inc. Proprietary and Confidential
    21. 21. © 2012 Buddy Media Inc. Proprietary and Confidential
    22. 22. © 2012 Buddy Media Inc. Proprietary and Confidential
    23. 23. Understand yourconversion rate bynetwork © 2012 Buddy Media Inc. Proprietary and Confidential
    24. 24. Did you know…The average Facebook share generates$2.10 in incremental sales. -Aggregate ConversionBuddy Client Data © 2012 Buddy Media Inc. Proprietary and Confidential
    25. 25. Did you know…The average conversion rate for a Facebookshare is 10.2% -Aggregate ConversionBuddy Client Data © 2012 Buddy Media Inc. Proprietary and Confidential
    26. 26. Did you know…The most sharing for Internet retailersoccurs on Wednesdays, followed byThursdays. -Aggregate ConversionBuddy Client Data © 2012 Buddy Media Inc. Proprietary and Confidential
    27. 27. Four years ago,Facebook looked likethis… © 2012 Buddy Media Inc. Proprietary and Confidential
    28. 28. © 2012 Buddy Media Inc. Proprietary and Confidential
    29. 29. What‟s missing? © 2012 Buddy Media Inc. Proprietary and Confidential
    30. 30. No Comment buttonNo „Like‟ buttonNo Share buttonNo PagesNo Timeline/Ticker © 2012 Buddy Media Inc. Proprietary and Confidential
    31. 31. In 2012, everyone isonline and everyone issocial. © 2012 Buddy Media Inc. Proprietary and Confidential
    32. 32. 1Nearly in 5 minutes onlineis spent on social networks. Source: comScore Media Metrix, March 2007 - October 2011 Source: comScore Media Metrix, March 2007 - October 2011
    33. 33. Consider a puzzle © 2012 Buddy Media Inc. Proprietary and Confidential
    34. 34. For all this time, we‟vebeen missing onepiece. © 2012 Buddy Media Inc. Proprietary and Confidential
    35. 35. People want to be socialeverywhere online.You need to enable socialexperiences everywhere. © 2012 Buddy Media Inc. Proprietary and Confidential
    36. 36. © 2012 Buddy Media Inc. Proprietary and Confidential
    37. 37. © 2012 Buddy Media Inc. Proprietary and Confidential
    38. 38. © 2012 Buddy Media Inc. Proprietary and Confidential
    39. 39. © 2012 Buddy Media Inc. Proprietary and Confidential
    40. 40. © 2012 Buddy Media Inc. Proprietary and Confidential
    41. 41. Brands need to know: Where people are finding products How often they are sharing products How much revenue is being driven per share © 2012 Buddy Media Inc. Proprietary and Confidential
    42. 42. So, what do you need to do? © 2012 Buddy Media Inc. Proprietary and Confidential
    43. 43. Stop focusing just on the “where” © 2012 Buddy Media Inc. Proprietary and Confidential
    44. 44. Start focusing on the “what”social experience that getsconsumers sharing everywhere © 2012 Buddy Media Inc. Proprietary and Confidential
    45. 45. THANK YOU!E Jeff Ragovin @JeffRagovin Co-Founder and Chief Strategy Officer Buddy Media © 2012 Buddy Media Inc. Proprietary and Confidential

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