More Related Content Similar to Jeff media post deck final Similar to Jeff media post deck final (20) Jeff media post deck final1. Using Social Data to Determine
Your Most Profitable Customers
and Connections
Jeff Ragovin - @JeffRagovin
Co-Founder and Chief Strategy Officer
Buddy Media
© 2012 Buddy Media Inc. Proprietary and Confidential
2. What you‟ll learn today:
The Giants and the Patriots are going to the
Super bowl
It‟s Chinese New Year (year of the Dragon)
The power of social recommendations
How brands are implementing social
experience across the web
How companies can gauge the power of
sharing
© 2012 Buddy Media Inc. Proprietary and Confidential
3. RAISE YOUR HAND IF…
YOU HAVE SHARING
FUNCTIONALITY ON YOUR
SITE.
© 2012 Buddy Media Inc. Proprietary and Confidential
4. KEEP IT RAISED IF…
YOU KNOW HOW MUCH
REVENUE IS BEING DRIVEN
THROUGH SHARING.
© 2012 Buddy Media Inc. Proprietary and Confidential
5. KEEP IT RAISED IF…
YOU KNOW HOW MUCH
REVENUE IS BEING DRIVEN
BY PRODUCT THROUGH
SHARING.
© 2012 Buddy Media Inc. Proprietary and Confidential
6. KEEP IT RAISED IF…
YOU KNOW HOW MUCH
REVENUE IS BEING DRIVEN
BY CUSTOMER THROUGH
SHARING.
© 2012 Buddy Media Inc. Proprietary and Confidential
7. I needed something to
help put all of my
cords and plugs in my
briefcase neatly…
© 2012 Buddy Media Inc. Proprietary and Confidential
8. So I asked for advice…
…from my social
network
© 2012 Buddy Media Inc. Proprietary and Confidential
10. After all of the
suggestions, I
settled on a
winner…
© 2012 Buddy Media Inc. Proprietary and Confidential
12. The problem is they
have no idea how
people are sharing or
how much revenue is
being generated across
the social channels
© 2012 Buddy Media Inc. Proprietary and Confidential
13. I‟m not the only one
who has taken to my
social network to ask
for recommendations…
© 2012 Buddy Media Inc. Proprietary and Confidential
17. So how can you tie this
into your business?
© 2012 Buddy Media Inc. Proprietary and Confidential
24. Did you know…
The average Facebook share generates
$2.10 in incremental sales.
-Aggregate ConversionBuddy Client Data
© 2012 Buddy Media Inc. Proprietary and Confidential
25. Did you know…
The average conversion rate for a Facebook
share is 10.2%
-Aggregate ConversionBuddy Client Data
© 2012 Buddy Media Inc. Proprietary and Confidential
26. Did you know…
The most sharing for Internet retailers
occurs on Wednesdays, followed by
Thursdays.
-Aggregate ConversionBuddy Client Data
© 2012 Buddy Media Inc. Proprietary and Confidential
30. No Comment button
No „Like‟ button
No Share button
No Pages
No Timeline/Ticker
© 2012 Buddy Media Inc. Proprietary and Confidential
31. In 2012, everyone is
online and everyone is
social.
© 2012 Buddy Media Inc. Proprietary and Confidential
32. 1
Nearly in 5 minutes online
is spent on social networks.
Source: comScore Media Metrix, March 2007 - October 2011
Source: comScore Media Metrix, March 2007 - October 2011
34. For all this time, we‟ve
been missing one
piece.
© 2012 Buddy Media Inc. Proprietary and Confidential
35. People want to be social
everywhere online.
You need to enable social
experiences everywhere.
© 2012 Buddy Media Inc. Proprietary and Confidential
41. Brands need to know:
Where people are finding
products
How often they are sharing
products
How much revenue is being
driven per share
© 2012 Buddy Media Inc. Proprietary and Confidential
42. So, what do you need to do?
© 2012 Buddy Media Inc. Proprietary and Confidential
43. Stop focusing just on the “where”
© 2012 Buddy Media Inc. Proprietary and Confidential
44. Start focusing on the “what”
social experience that gets
consumers sharing everywhere
© 2012 Buddy Media Inc. Proprietary and Confidential
45. THANK YOU!
E
Jeff Ragovin
@JeffRagovin Co-Founder and Chief Strategy Officer
Buddy Media
© 2012 Buddy Media Inc. Proprietary and Confidential
Editor's Notes NOTE: DO NOT MENTION QVC AS A CLIENT!!!!!!!!!! This shows the ability to share to Facebook directly from the product page The product share then ends up both on the Timeline and as a story in the Ticker This is just one example from our ConversionBuddy social commerce dashboard. You’re getting all of this revenue per share data. This is what Facebook looked like in 2007 Mike: This is an example of the Westin’s website, in which there is a poll on the right side of the page When I take the poll, it prompts me to share to Facebook That share then ends up on my Timeline Additionally, the share ends up as a story in the Ticker Here’s an example of the Build a Bear site providing a social experience