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Starting & Growing a Drupal-based Business6 Valuable Lessons LearnedBy: Dave TerryDrupalcamp FloridaApril 20, 2013
Background● Entrepreneur● Lover of all things sales and marketing● Partner at Mediacurrent - 30+ person team● Primary orga...
#6
The MoreYou GiveThe More YouWill Get Back
ComplimentaryService ProvidersWedding ListhostingprovidersThe Drupal community
Drupal Give
#5
Listen to YourEmployees &Customers
Communication/feedbackis desirableJob security/peace of mindopenstrategy/visionChallenge/varietyis welcomedIs innovationfo...
● Polled a cross-section of 12 customers (2013)● Independent feedback is key (unfiltered)● Perception is reality
#4
Create ScalableProcesses
Mediacurrent Library
#3
Positioning anda Singular Focusare Critical
● 200+ Blog Posts● 35+ Industry Presentations● 4 Whitepapers / weekly webinars● 45 Drupal Events Organized● ADUG, Drupalca...
● Primary organizer of the AtlantaDrupal Business Summit &Drupalcamp Atlanta● Over 600 Drupal enthusiasts fromacross the N...
● Serves every kind of destination● Serves every kind of traveler● Offers every class of service● Operates every kind of a...
● Serves organizations that need Drupal● Singular focus on one CMS● Offer world-class customer service● Operates to consta...
#2
Keep SalesAheadof Delivery
Accountability
#1
Culture shouldalways be #1
The 4 Cs
Thank You!Questions?@Mediacurent Mediacurrent.comDave.Terry@mediacurrent.comslideshare.net/mediacurrent
Starting & growing a drupal based business- 6 valuable lessons i have learned
Starting & growing a drupal based business- 6 valuable lessons i have learned
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Starting & growing a drupal based business- 6 valuable lessons i have learned

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Transcript of "Starting & growing a drupal based business- 6 valuable lessons i have learned"

  1. 1. Starting & Growing a Drupal-based Business6 Valuable Lessons LearnedBy: Dave TerryDrupalcamp FloridaApril 20, 2013
  2. 2. Background● Entrepreneur● Lover of all things sales and marketing● Partner at Mediacurrent - 30+ person team● Primary organizer of DcATL, ADUG since 2008● Drupal/OSS evangelist
  3. 3. #6
  4. 4. The MoreYou GiveThe More YouWill Get Back
  5. 5. ComplimentaryService ProvidersWedding ListhostingprovidersThe Drupal community
  6. 6. Drupal Give
  7. 7. #5
  8. 8. Listen to YourEmployees &Customers
  9. 9. Communication/feedbackis desirableJob security/peace of mindopenstrategy/visionChallenge/varietyis welcomedIs innovationfostered?Is my voicebeing heard?What havewe heard?Is Innovation fostered?Can I work on things I likedoing?Iron sharpens Iron
  10. 10. ● Polled a cross-section of 12 customers (2013)● Independent feedback is key (unfiltered)● Perception is reality
  11. 11. #4
  12. 12. Create ScalableProcesses
  13. 13. Mediacurrent Library
  14. 14. #3
  15. 15. Positioning anda Singular Focusare Critical
  16. 16. ● 200+ Blog Posts● 35+ Industry Presentations● 4 Whitepapers / weekly webinars● 45 Drupal Events Organized● ADUG, Drupalcamp Atlanta, and● Atlanta Drupal Business Summit● Average Drupal Experience:5+ yearsDrupal Experts
  17. 17. ● Primary organizer of the AtlantaDrupal Business Summit &Drupalcamp Atlanta● Over 600 Drupal enthusiasts fromacross the Nation● Largest Drupal event on East coastDrupal Experts
  18. 18. ● Serves every kind of destination● Serves every kind of traveler● Offers every class of service● Operates every kind of aircraftUnprofitable for most of the past decadeand recently emerged from bankruptcy.● Serves only well-traveled destinations● Serves one kind of traveler (leisure)● Offers only one class of service● Operates only one kind of aircraftProfitable every year since they started inbusiness 20 years ago.
  19. 19. ● Serves organizations that need Drupal● Singular focus on one CMS● Offer world-class customer service● Operates to constantly improveprocesses & contribute back to the open-source communityProfitable every year since we startedin business 6 years ago.● Serves only well-traveled destinations● Serves one kind of traveler (leisure)● Offers only one class of service● Operates only one kind of aircraftProfitable every year since they started inbusiness 20 years ago.
  20. 20. #2
  21. 21. Keep SalesAheadof Delivery
  22. 22. Accountability
  23. 23. #1
  24. 24. Culture shouldalways be #1
  25. 25. The 4 Cs
  26. 26. Thank You!Questions?@Mediacurent Mediacurrent.comDave.Terry@mediacurrent.comslideshare.net/mediacurrent
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