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Starting & growing a drupal based business- 6 valuable lessons i have learned
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Starting & growing a drupal based business- 6 valuable lessons i have learned

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  • 1. Starting & Growing a Drupal-based Business6 Valuable Lessons LearnedBy: Dave TerryDrupalcamp FloridaApril 20, 2013
  • 2. Background● Entrepreneur● Lover of all things sales and marketing● Partner at Mediacurrent - 30+ person team● Primary organizer of DcATL, ADUG since 2008● Drupal/OSS evangelist
  • 3. #6
  • 4. The MoreYou GiveThe More YouWill Get Back
  • 5. ComplimentaryService ProvidersWedding ListhostingprovidersThe Drupal community
  • 6. Drupal Give
  • 7. #5
  • 8. Listen to YourEmployees &Customers
  • 9. Communication/feedbackis desirableJob security/peace of mindopenstrategy/visionChallenge/varietyis welcomedIs innovationfostered?Is my voicebeing heard?What havewe heard?Is Innovation fostered?Can I work on things I likedoing?Iron sharpens Iron
  • 10. ● Polled a cross-section of 12 customers (2013)● Independent feedback is key (unfiltered)● Perception is reality
  • 11. #4
  • 12. Create ScalableProcesses
  • 13. Mediacurrent Library
  • 14. #3
  • 15. Positioning anda Singular Focusare Critical
  • 16. ● 200+ Blog Posts● 35+ Industry Presentations● 4 Whitepapers / weekly webinars● 45 Drupal Events Organized● ADUG, Drupalcamp Atlanta, and● Atlanta Drupal Business Summit● Average Drupal Experience:5+ yearsDrupal Experts
  • 17. ● Primary organizer of the AtlantaDrupal Business Summit &Drupalcamp Atlanta● Over 600 Drupal enthusiasts fromacross the Nation● Largest Drupal event on East coastDrupal Experts
  • 18. ● Serves every kind of destination● Serves every kind of traveler● Offers every class of service● Operates every kind of aircraftUnprofitable for most of the past decadeand recently emerged from bankruptcy.● Serves only well-traveled destinations● Serves one kind of traveler (leisure)● Offers only one class of service● Operates only one kind of aircraftProfitable every year since they started inbusiness 20 years ago.
  • 19. ● Serves organizations that need Drupal● Singular focus on one CMS● Offer world-class customer service● Operates to constantly improveprocesses & contribute back to the open-source communityProfitable every year since we startedin business 6 years ago.● Serves only well-traveled destinations● Serves one kind of traveler (leisure)● Offers only one class of service● Operates only one kind of aircraftProfitable every year since they started inbusiness 20 years ago.
  • 20. #2
  • 21. Keep SalesAheadof Delivery
  • 22. Accountability
  • 23. #1
  • 24. Culture shouldalways be #1
  • 25. The 4 Cs
  • 26. Thank You!Questions?@Mediacurent Mediacurrent.comDave.Terry@mediacurrent.comslideshare.net/mediacurrent