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Helping the LatinGRAMMYs Reach a Global Audience
Launch with Confidence
Internationalization: Music to My Ears
Launching a multilingual website for the masses, to support the
14th annual LatinGRAMMY Awards.
Achieve: Multilingual Experts
The LatinGRAMMY‟s Before
Out Dated Theme
Poor User Experience (UX)
Limited Translation Abilities
The Panels Module
The LatinGRAMMY‟s After
Multilingual Support for New and Old Content
Achieve at a Glance
Achieve Internet, Inc.
1767 Grand Avenue, Suite #2 | San Diego, CA 92109 | U.S.A.
Ron Huber, Chief Executive Officer
Achieve leverages best-in-class Open Source web application development experience, and tools to create
optimized platforms for enterprise clients.
800.618.8777 | firstname.lastname@example.org
Achieve is a leading software development company that leverages Drupal to develop advanced
enterprise web and mobile solutions for an array of clients in varying verticals. Achieve has a singular
goal: To help you launch your advanced digital platforms with confidence.
Our ethos is “it‟s not magic, it‟s excellence,” and our all-star developers deliver on that promise
with every new project we take on by consistently exceeding client expectations.
Achieve builds custom enterprise IT management systems to solve the most complex business challenges.
Achieve makes integration easy so you can focus on what is most important to your business – your customers.
Optimize the performance of your web site or application to increase productivity and streamline operations.
Achieve has vast experience in creating global web solutions that far out perform the competition.
„Going Mobile‟ is no longer an option. With Achieve you won‟t have to compromise design for utility.
Mobility & End User
LatinGRAMMY.com – Before
• Needed to update their website in time for the 14th annual
Latin GRAMMY awards.
• Previous site offered a poor User Experience (UX).
• The old content was not multilingual optimized.
• Site was not mobile optimized.
• There was a lack of brand consistency between
LatinGRAMMY.com and GRAMMY.com
The Task at Hand
• Enhance the User Experience (UX) of the new platform.
• Develop a fully functional multilingual site to include the
• Migrate over 1,000 pages of pre-existing content.
• Implement a fully Responsive theme.
3. Prepare taxonomy
5. Setup translation
8. Setup language
9. Translate content
10. Test translation
Internationalization: The Achieve Way
Filter form to quickly find
strings that need to be
Filter between strings
that have and have not
been translated, by
language as well
Context based translation so the
site admins can understand where it
is being used and where it is
Going Global with Panels
The Panels module offered the ability to give the
LatinGRAMMY site flexibility and functionality with an easy
to use and intuitive back-end interface.
• Multilingual capabilities
• Quicker deployment time of new pages
• Admin configurable
• Extremely flexible
• Multiple different page layouts
• Caching options for improved performance
Panels Homepage Functionality
Implemented detection on
the block so each pane
was detected and given a
Certain block elements
were not translatable
with the block
Behind the scenes look
at what the Panels
layout looks like
Homepage Part II
Not all of the blocks had to
be translated using the
language detection, such as
photos and videos
Homepage Part III
This method was not
necessary for every pane,
just a tool we implemented
Content Admin Interface
Thumbnail of each content
block to make content editing
and entry easier for site
interface to enhance
the UX for the site
Panels Admin Interface
pages in total
The whole site
was built on
Achieved a Global Reach
• Enhanced the UX
• Increased user engagement
• Expanded LatinGRAMMYs
• Broadened global reach
• Support for 3 languages
• Simplified the translation process
• Increased time to market of new
• Better promotion for the 14th
annual LatinGRAMMY awards