4. Basic : background customizat si animatii Interactive : background multimedia interactiv (rich media) Premium : animatii corelate actiunilor utilizatorului Pachetele Y! IMV

12. Cum se descarca? 1. Ad campaign (media-plan) 2. Download page 3. Client window

13. Proactive download: IMV-ul se poate prelua si fara promovare, din meniul ferestrei de chat. Raportarea download-urilor proactive se face pe baza ID-urilor unice.

14. Media-plan: IMViromenturilor li se asociaza un plan de promovare in reteaua Yahoo de minim 7,000 EURO Net.

15. Costuri si timing pentru implementare : * In functie de numarul de ore de agentie Models Basic Interactive Premium Cost dezvoltare: 700 € 1 100 € 2 200 € * Cost gazduire 1 luna: 1 200 € Cost gazduire suplimentara : 800 € Creatie IMV 3 zile 4 zile 10 zile*

16. Raportare: (exemplu) Day UU with Activity per IMV IMV Timespent IMV Downloads IMV Transfers Menu Clicks Promo Menu Impressions Promo Menu Clicks IMv IMs Sent 6-Sep-10 21,928 115,806 4,851 2,920 5,506 16,406 248 49,171 7-Sep-10 21,369 128,292 4,482 2,769 5,202 12,956 166 47,753 8-Sep-10 20,823 98,398 4,098 2,730 4,931 11,795 116 46,017 9-Sep-10 20,947 134,866 4,254 2,705 5,201 9,906 100 45,389 10-Sep-10 21,029 115,000 4,207 2,796 5,348 9,576 111 46,005 11-Sep-10 21,491 123,667 6,575 2,922 5,701 8,299 87 49,560 12-Sep-10 21,524 116,880 6,149 2,845 5,736 7,849 101 51,400 13-Sep-10 21,168 118,656 5,376 2,840 5,446 7,448 61 50,380 14-Sep-10 21,413 95,795 5,067 2,959 5,711 6,774 84 55,771 15-Sep-10 20,903 135,795 4,608 2,738 5,451 7,032 80 57,061 Total: 212,595 1,183,155 minutes 49,667 28,224 54,233 98,041 1,154 498,507

17. Metrics: UU with Activity per IMV: This is a number based on the cumulative number of daily unique users. IMV Timespent: This is the cumulative number of minutes that the users have spent using the IMV. To get the number of minutes that this is per session use the following formula: IMV Timespent / UU with Activity per IMV IMV Downloads: A user that proactively uses the IMV from the IMV menu, gallery or other location is considered a download. This is a unique number and downloads are only counted once per Y! ID. IMV Transfers: Any user that receives the IMV from a friend. This is a unique number and transfers are only counted once per Y! ID. Menu Clicks & Promo Menu Clicks: This is the number of times a user has picked the IMV from one of these locations. Promo Menu Impressions: This is the number of impressions that the IMV has received in the Promo Panel or the IMV menu. IMV IMs Sent: This is a cumulative total of all messages sent in the time frame using this IMV.

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