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Social Media Phenomenon 03 26 2009
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Social Media Phenomenon 03 26 2009

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  • 1. What is ROI?
  • 2. Wrapping your head around the…
  • 3. SOCIAL MEDIA What is ROI? PHENOMENON
  • 4. RESOURCES: www.bossdev.com/blog/social-media-resources What is ROI? TWITTER: #BDsocial @BOSSdev @AshleyLomas
  • 5. PRESENTERS: Korye Logan, Digital Marketing Strategist What is ROI? @koryelogan Cosmin Ghiurau, Social Media Solutions Architect @cosguru
  • 6. Interactive & Social Media Company What is ROI? 200 Employees Worldwide Strategy, Creative, Technology & Analytics Web Sites, Flash Games, Virtual Worlds, Social Widgets, Mobile Apps, Software & More
  • 7. Portfolio of Recent Work: Casual Gaming: www.nesquik.com Virtual Worlds: www.toppstown.com What is ROI? Video Web: www.cleanandclear.com/countdown/ Social Application/Widget: http://apps.facebook.com/interscopesongcard/index.php Software Development: www.spinscape.com BOSS|talk Blog: www.bossdev.com/blog/
  • 8. What is ROI? WHY?
  • 9. SOCIAL MATTERS What is ROI? TO YOUR BUSINESS
  • 10. What is ROI? INNOVATION
  • 11. Social is NOT THE Solution
  • 12. Social is PART of THE Solution
  • 13. What is ROI? EVOLUTION
  • 14. What is ROI?
  • 15. What is ROI? EXPANSION
  • 16. What is ROI?
  • 17. What is ROI?
  • 18. What is ROI?
  • 19. What is ROI?
  • 20. What is ROI?
  • 21. What is ROI?
  • 22. What is ROI?
  • 23. What is ROI? DEMISE
  • 24. What is ROI?
  • 25. What is ROI?
  • 26. What is ROI?
  • 27. What is ROI? MATURING
  • 28. What is ROI?
  • 29. What is ROI?
  • 30. What is ROI? INVENTION
  • 31. What is ROI?
  • 32. SOCIAL MATTERS TO YOUR BUSINESS SECTION RESOURCES: Fortune “How Facebook is taking over…” http://budurl.com/FortuneFB AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB Pew Internet & American Life: www.pewinternet.org eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb Generations Online in 2009 http://budurl.com/PewInternet What is ROI? Nielsen Online: www.nielsen-online.com Social Networking’s New Global Footprint http://budurl.com/qs3p Report: Global Faces & Networked Places: http://budurl.com/Nielsen Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth Forrester: www.forrester.com “Despite Recession, 50% Increase Social” http://budurl.com/4nhk comScore: www.comscore.com Your Peers on LinkedIn, Facebook & Twitter
  • 33. SOCIAL MEDIA What is ROI? LANDSCAPE
  • 34. What is ROI? COMMUNICATION
  • 35. What is ROI? Blogs, Micro-blogs & Social Networks
  • 36. What is ROI?
  • 37. What is ROI?
  • 38. COLLABORATION What is ROI?
  • 39. What is ROI? Social Bookmarking & Opinion Sites
  • 40. MULTIMEDIA What is ROI?
  • 41. What is ROI? Photo / Video Sharing & Livecasting
  • 42. What is ROI? ENTERTAINMENT
  • 43. What Worlds & is ROI? Virtual Online Gaming
  • 44. SOCIAL MEDIA LANDSCAPE SECTION RESOURCES: CIO: Twitter: How to Get Started Guide for Business People http://budurl.com/CIOTwitter Twitter Application Directory http://twtbase.com What is ROI? Elements of Web 2.0 Communication Guidelines http://budurl.com/web2guidelines Web Analytics Research Tools: www.compete.com www.alexa.xom www.quantcast.com
  • 45. SOCIAL What is ROI? ACTIVITIES
  • 46. How can business participate in the social space?
  • 47. IDENTIFY
  • 48. Key Influencers Protect Your Company from “Brandjacking”
  • 49. LISTEN
  • 50. Alerts: Google, RSS, Twilerts, Search Email Analytics Social Buzz
  • 51. INTERACT
  • 52. Comment on Blogs & Articles Groups on Facebook, Yahoo, etc. Offer Specials, Promos & Insights on Twitter & Facebook
  • 53. Social Media Requires Constant NEWNESS & RELEVANCE
  • 54. SOCIAL ACTIVITIES SECTION RESOURCES: What is ROI? http://budurl.com/qtqq http://wiki.beingpeterkim.com
  • 55. What is ROI? #BDsocial
  • 56. SOCIALROI?FOR What is BUSINESS
  • 57. What is ROI? FOCUS
  • 58. Business Objectives
  • 59. POST Methodology
  • 60. Overcome Corporate Barriers to Success
  • 61. Steps to Success
  • 62. Calculating ROI
  • 63. What is ROI?
  • 64. What is ROI?
  • 65. What is ROI?
  • 66. What is ROI?
  • 67. What is ROI?
  • 68. QUESTIONS What is ROI? & ANSWERS
  • 69. The Next BOSSdev Webinar: Wrapping Your Head Around the Social Media Phenomenon Thursday, April 2, 2009 2:00 PM - 3:00 PM EDT https://www2.gotomeeting.com/register/201797513 Follow us at www.twitter.com/bossdev
  • 70. THANK YOU Korye Logan + klogan@bossdev.com + www.Twitter.com/koryelogan Cosmin Ghiurau + cghiurau@bossdev.com + www.Twitter.com/cosguru Ashley Lomas + klogan@bossdev.com + www.Twitter.com/ashleylomas Detroit | Austin | New York | Los Angeles | Toronto Social Media | Branded Flash Games | Virtual Communities Rich Media | Application Dev. | Website Dev. | Mobile Apps. T 866 267 7282 | W bossdev.com

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