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Services marketing hint for comprehensive examination 2011
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Services marketing hint for comprehensive examination 2011
1.
2.
Possession processing,
3.
Mental stimulus processing
4.
5.
Example (for goods):
If you buy a breakfast cereal how can you know the efficacy of nutrition claimed by manufacturers?
6.
Example: (For services)
doctors and consultants, car servicing Note: It is just a hint try to reframe the answers as per questions<br />
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