why is coworking good for a city? in partnership with: Florence, Rome, Venice, Ravenna, Milan, Naples, Genoa, Turin, Bologna, San Giorgio in Bosco and Bassano del Grappa. Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

people in all of these cities have agreed - to open their offices to coworking - to enter a sustainable coworking network Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

nomad workers in these cities work better thanks to them Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

without them knowing (almost) Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

people in all of these cities have agreed - to open their offices to coworking - to enter a sustainable coworking network keywords Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

city workstyles for nomad workers Independent Freelance Consultants Special project teams but also Company teams away from company Company people who travel and work remotely Company people who don’t need to be inside headquarters Company people reducing travelling/commuting/office costs Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

people? open? sustainable? network? COMMUTER pollution waste of time waste of energies high-cost for the city Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

WORK AT HOME stuck in isolation, unbearable in the long run Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0 people? open? sustainable? network?

WORK AWAY FROM HOME what if you need services (or go the bathroom)? Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0 people? open? sustainable? network?

LUXURY OFFICE expensive not flexible status-oriented no community Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0 people? open? sustainable? network?

COWORKING people? a lot (they’re never the same) open? collaborative culture sustainable? cheap, flexible, smart network? offline + online Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

when you join a coworking space you enter a community of people who need what you need : Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0 - workspace - network with other people/jobs - smart solutions

keywords Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0 when you join a coworking space you enter a community of people who need what you need: - workspace - network with other people/jobs - smart solutions

what is a community ? Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

a group with shared ideas and interests a coworking place is a community it has the soul of the people that work there (just like a city) Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

a coworking space is the people working there Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

coworking = community = place with a soul Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

more coworking in the city = more places with a soul = more quality of life in the city Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

hallo? Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

what is a workspace ? Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

for a nomad worker workspace = place with a desk + wifi (but not only) Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

:-( Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

:-) Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

workspace = desk + wifi + comfort/humanity Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

workspace ≠ PC + noise/anonimity/solitude Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

what is networking with other people/jobs ? Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > other professionals Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > host seminars Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > host events Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > host people Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > meet students Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > get involved in things around you Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > get media attention Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > get interviewed Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > informal meetings Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > visitors Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > international Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > hotel deals Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > online communities Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0 nomadwork.ning.com

networking > online communities Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > online communities Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > online communities Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > online communities Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > online communities Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > surprise visits Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > free admission in 70 cities worldwide Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > team work Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

networking > ...and party! Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

what is a smart solution ? Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

smart = easy, uncomplicated and friendly problem-solving for example: flexibility Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

why do I have a rent a place for 6 years if I only need it 3 days a month? why do I have to pay for services I don’t need (phone, reception etc)? why can’t I have a pay-per-use office? why don’t we all agree that our coworkers can enjoy 3 free days in our spaces? Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

the answers are: smart . the problem is: smart ≠ profit but, is it really a problem? Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

profit is only a problem if you have to break even no break even, no problem this is why Cowo ® spaces are existing spaces Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

as a space owner if you already pay the operating costs of your everyday activity then coworking is all revenue Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

Cowo’s break even = 0 Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

this way we can be flexible (which is the best possible marketing option) Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

So, if there is no break even point to worry about, and coworking adds to people’s quality of life, why don’t we have endless public coworkings in our cities? libraries? city offices? stations? unused areas? universities? hotel? theatres? airports? underground? Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

RSVP Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

thank you! massimo carraro coworkingproject.com Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0