1.
why is coworking good for a city?
in partnership with:
Florence, Rome, Venice, Ravenna, Milan, Naples, Genoa, Turin,
Bologna, San Giorgio in Bosco and Bassano del Grappa.
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

2.
people in all of these cities have agreed
- to open their offices to coworking
- to enter a sustainable coworking network
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

3.
nomad workers in these cities work better
thanks to them
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

4.
without them knowing
(almost)
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

5.
people in all of these cities have agreed
- to open their offices to coworking
- to enter a sustainable coworking network
keywords
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

6.
city workstyles for nomad workers
Independent
Freelance
Consultants
Special project teams
but also
Company teams away from company
Company people who travel and work remotely
Company people who don’t need to be inside headquarters
Company people reducing travelling/commuting/office costs
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

7.
people?
open?
sustainable?
network?
COMMUTER
pollution
waste of time
waste of energies
high-cost for the city
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

8.
WORK AT HOME
stuck in isolation,
unbearable in the long run
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0
people?
open?
sustainable?
network?

9.
WORK AWAY FROM HOME
what if you need services (or go the bathroom)?
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0
people?
open?
sustainable?
network?

10.
LUXURY OFFICE
expensive
not flexible
status-oriented
no community
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0
people?
open?
sustainable?
network?

11.
COWORKING
people? a lot (they’re never the same)
open? collaborative culture
sustainable? cheap, flexible, smart
network? offline + online
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

12.
when you join a coworking space you enter a community
of people who need what you need:
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0
- workspace
- network with other people/jobs
- smart solutions

13.
keywords
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0
when you join a coworking space you enter a community
of people who need what you need:
- workspace
- network with other people/jobs
- smart solutions

14.
what is a community?
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

15.
a group with shared ideas and interests
a coworking place is a community
it has the soul of the people that work there
(just like a city)
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

16.
a coworking space is the people working there
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

17.
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

18.
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

19.
coworking
=
community
=
place with a soul
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

20.
more coworking in the city
=
more places with a soul
=
more quality of life in the city
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

21.
hallo?
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

22.
what is a workspace?
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

23.
for a nomad worker
workspace
=
place with a desk + wifi (but not only)
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

24.
:-(
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25.
:-)
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

26.
workspace = desk + wifi + comfort/humanity
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

27.
workspace ≠ PC + noise/anonimity/solitude
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

28.
what is networking with other people/jobs?
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

29.
networking > other professionals
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

30.
networking > host seminars
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

31.
networking > host events
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

32.
networking > host people
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

33.
networking > meet students
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

34.
networking > get involved in things around you
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

35.
networking > get media attention
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

36.
networking > get interviewed
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37.
networking > informal meetings
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

38.
networking > visitors
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

39.
networking > international
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

40.
networking > hotel deals
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

41.
networking > online communities
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0
nomadwork.ning.com

42.
networking > online communities
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

43.
networking > online communities
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

44.
networking > online communities
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

45.
networking > online communities
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

46.
networking > online communities
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

47.
networking > surprise visits
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

48.
networking > free admission in 70 cities worldwide
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

49.
networking > team work
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

50.
networking > ...and party!
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51.
what is a smart solution?
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

52.
smart
=
easy, uncomplicated and friendly
problem-solving
for example:
flexibility
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

53.
why do I have a rent a place for 6 years
if I only need it 3 days a month?
why do I have to pay for services I don’t need
(phone, reception etc)?
why can’t I have a pay-per-use office?
why don’t we all agree that our coworkers can enjoy
3 free days in our spaces?
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

54.
the answers are: smart.
the problem is: smart ≠ profit
but, is it really a problem?
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

55.
profit is only a problem if you have to break even
no break even, no problem
this is why Cowo® spaces are existing spaces
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

56.
as a space owner
if you already pay the operating costs of your everyday activity
then coworking is all revenue
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57.
Cowo’s break even = 0
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58.
this way we can be flexible
(which is the best possible marketing option)
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59.
So,
if there is no break even point to worry about,
and coworking adds to people’s quality of life,
why don’t we have endless public coworkings in our cities?
libraries?
city offices?
stations?
unused areas?
universities?
hotel?
theatres?
airports?
underground?
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0

60.
RSVP
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61.
thank you!
massimo carraro
coworkingproject.com
Massimo Carraro and Coworking Project by Cowo® for Festival della Creatività - Firenze, 15.10.2009 - Creative Commons Attribution 3.0