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Email marketing, vabbè. Ma poi?

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Presentazione di Massimo Carraro/Monkey a "Email clinic" nell'ambito della manifestazione Web 2.0, Milano 13 maggio 2008.

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Email marketing, vabbè. Ma poi?

  1. 1. L’email marketing, vabbè. Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl
  2. 2. Ma poi? <ul><li>Spunti per ottenere benefici indiretti, </li></ul><ul><li>a latere di una campagna di email marketing. </li></ul><ul><li>(Magari solo aggiungendo una riga in fondo al messaggio, </li></ul><ul><li>dopo la firma). </li></ul>Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl
  3. 3. Emm + promozione. Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl
  4. 4. <ul><li>emm + promozione </li></ul><ul><li>“ Se mi rispondi ti mando un gadget, </li></ul><ul><li>magari digitale </li></ul><ul><li>(esempio: un e-book) </li></ul><ul><li>che può essere di tuo interesse”. </li></ul><ul><li>Così forse </li></ul><ul><li>conquisto un po’ della tua benevolenza </li></ul><ul><li>e posso inserire il tuo nominativo </li></ul><ul><li>in un database di “interessati”. </li></ul>Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl
  5. 5. Emm + community. Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl
  6. 6. <ul><li>emm + community </li></ul><ul><li>“ Io ti invito a fare una cosa </li></ul><ul><li>(esempio: inviarmi una foto digitale </li></ul><ul><li>con il mio prodotto in mano), </li></ul><ul><li>e mi impegno a ricompensarti con un piccolo gadget. </li></ul><ul><li>Così forse </li></ul><ul><li>ti coinvolgo in una piccola user-experience, </li></ul><ul><li>instauro un contatto, </li></ul><ul><li>e raccolgo tutte le risposte in una piccola community </li></ul><ul><li>che potrò, un domani, coinvolgere su un progetto ad hoc. </li></ul>Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl
  7. 7. Emm + blogging. Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl
  8. 8. <ul><li>emm + blogging </li></ul><ul><li>Nella mia email inserisco un invito sul blog. </li></ul><ul><li>Così forse </li></ul><ul><li>riesco a comunicarti ancora un po’ dei miei contenuti, </li></ul><ul><li>e magari </li></ul><ul><li>ti coinvolgo nella conversazione. </li></ul>Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl
  9. 9. Emm + social networking. Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl
  10. 10. <ul><li>emm + social networking </li></ul><ul><li>Nella mia email inserisco un invito a... </li></ul><ul><li>entrare nel mio network linkedin (linkedin.com) </li></ul><ul><li>entrare nel mio network facebook (facebook.com) </li></ul><ul><li>entrare nel mio social network personale (ning.com) </li></ul><ul><li>Così forse </li></ul><ul><li>ti coinvolgo su un piano “sociale” </li></ul><ul><li>e magari </li></ul><ul><li>un domani potrò perfino conoscerti di persona. </li></ul>Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl
  11. 11. Emm + buzz marketing. Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl
  12. 12. <ul><li>emm + buzz marketing </li></ul><ul><li>Allego alla mia mail una cosa simpatica </li></ul><ul><li>(per esempio un’immagine buffa, </li></ul><ul><li>o una raccolta di proverbi inventati, </li></ul><ul><li>o la legge di murphy applicata al settore... </li></ul><ul><li>fate lavorare i copy!) </li></ul><ul><li>e ti chiedo di inviarla a un amico mettendomi in copia. </li></ul><ul><li>Poi ti ricompenserò con un’altra cosa simpatica. </li></ul><ul><li>Così forse </li></ul><ul><li>arricchisco il database di un nominativo (l’amico). </li></ul>Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl
  13. 13. Emm + ... <ul><li>Cos’altro vi viene in mente? </li></ul>Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl
  14. 14. Massimo Carraro Monkey Business/advertising in the jungle srl 02/2151581 Scarica queste slides su: www.monkeybusinessmilano.it Alcuni diritti riservati - Licenza Creative Commons attribuzione 2.5 Italia - Riproduzione libera citando la fonte: Massimo Carraro/Monkey business srl

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