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Web Analytics for your ePortfolio
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Web Analytics for your ePortfolio

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Mahara offers basic statistics by default, but advanced reporting functionnality is not available. By …

Mahara offers basic statistics by default, but advanced reporting functionnality is not available. By
using a separate tool that integrates well with Mahara, such as the open source Piwik, Mahara
administrators can benefit from a multitude of insightful analytics reports.

This presentation will showcase some examples of such analytics and how they can help:
- Understand user behavior and their interactions with Mahara.
- Increase user engagement by analysing the data and implementing changes.
- monitor over time the availability, speed, and evolution of the Mahara system.

Published in: Technology

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  • Understand user behavior and their interactions with Mahara.
    If you make changes, measure how they impact the system usage.
    Automatically monitor website over time
  • Define a list of goals: why do you use Mahara at your institution?
    Measure these goals and metrics
    Analyse data to extract insights
    Test alternatives and implement
  • Example segmentation analysis:
    Compare traffic internal to school or department VS traffic from external users
    See everyone who visited your website and immediately left.
    Measure out-of-hours learners
    How are students using the site VS teachers?
    Your imagination is the limit for advanced segmentation analysis.
  • 6 years XP
    Focus on QA and security
    So many other features
  • Maybe a new Mahara extension can be developed to leverage the full power of Piwik for Mahara users.
  • Transcript

    • 1. Analytics for ePortfolios
    • 2. Who am I? ● Matthieu Aubry ● Frenchman living in New Zealand ● Founded Piwik in 2007 ● Lead Developer ● Software Engineer ● Favorite things in life: Privacy, Freedom, www, Peace, Love and Nature.
    • 3. Benefits of using Analytics ● Understand your audience ● Measure interactions ● Monitor usage over time ● And... increase your ePortfolio usage!
    • 4. Data insights for ePortfolios and websites, using Piwik
    • 5. What is ? The leading open Web Analytics platform Used by more than 1% of the Internet 1,100,000 websites worldwide Translated in 53 languages Free(dom) software
    • 6. Our Mission Statement "To create, as a community, the leading international open source web analytics platform, that gives every user full control of their data."
    • 7. Let's see how Piwik can help you understand your audience
    • 8. What are their computer settings?
    • 9. Which browser are they using?
    • 10. What types of devices are popular?
    • 11. Where are users connecting from?
    • 12. Let's take a look at Aotearoa!
    • 13. Visitors by Region
    • 14. Visitors by city
    • 15. When are they using the ePortfolio?
    • 16. Are users active over the weekend?
    • 17. Find out how engaged your users are
    • 18. Are some users really engaged?
    • 19. Which pages are the most popular this month?
    • 20. What do users search for in the search box?
    • 21. Which pages are most clicked in your search results?
    • 22. So, now we have learnt about our users and how they interact with the site What's next?
    • 23. Get the most out of your analytics tool
    • 24. Web Analytics process for the win ● Define a list of goals ● Measure ● Analyse ● Test and implement ● Repeat
    • 25. Define what you want users to do on your website Examples of Goals for your ePortfolio you may want to track in Piwik: ● new content is created ● existing content is updated ● content is shared ● a new user signs up
    • 26. Create Goals then view the number of conversions, conversion rates, and more within Piwik.
    • 27. Observe variations in popularity of content over time Your analytics tool becomes more useful with time as it lets you compare data
    • 28. Analyse Segments of users Do advanced analysis by looking at a subset of your users.
    • 29. Most analytics tools give only aggregated reports... Piwik offers insights on a per-user level
    • 30. View details of all visits
    • 31. Users appear in Real-Time on the map
    • 32. VS other analytics tools ● Privacy compliance ● No data storage limit ● Only you will have access to your data ● Real-time tracking ● Open Platform and Marketplace ● 6+ years of experience, 100+ features
    • 33. More benefits out of the box ● Upload your custom logo ● Create scheduled Email reports ● Access to all the data via Web APIs
    • 34. Analytics on the go View data in your browser or on the go with Piwik Mobile on Android and iOS
    • 35. Mahara & Piwik integration Just a few examples of how Mahara could integrate with Piwik: ● Report the type of users (students, teachers, admins) ● Report the type of content being created ● Track username of people who signin ● Track users uniquely across all their devices ● Integrate Piwik reports within Mahara
    • 36. Using Piwik If you decide to use Piwik for your ePortfolio site, you may also: ● Track your other websites ● Track your intranets sites ● Track your mobile apps usage … into your existing Piwik server!
    • 37. Get started with Piwik Learn more at http://piwik.org ● User guides / FAQs / Forums Use Piwik! ● Ask your Mahara service provider about installing Piwik on your ePortfolio ● Or download Piwik from http://piwik.org ● Or benefit from Piwik Cloud hosting at http://piwik.org/hosting/
    • 38. Additional slides
    • 39. View where users click on each page
    • 40. View the flow of clicks before and after a page, here for the Résumé
    • 41. Alert me by email when the site becomes slow