Web Analytics for your ePortfolio
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Web Analytics for your ePortfolio

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Mahara offers basic statistics by default, but advanced reporting functionnality is not available. By ...

Mahara offers basic statistics by default, but advanced reporting functionnality is not available. By
using a separate tool that integrates well with Mahara, such as the open source Piwik, Mahara
administrators can benefit from a multitude of insightful analytics reports.

This presentation will showcase some examples of such analytics and how they can help:
- Understand user behavior and their interactions with Mahara.
- Increase user engagement by analysing the data and implementing changes.
- monitor over time the availability, speed, and evolution of the Mahara system.

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  • Understand user behavior and their interactions with Mahara. <br /> If you make changes, measure how they impact the system usage. <br /> Automatically monitor website over time <br />
  • Define a list of goals: why do you use Mahara at your institution? <br /> Measure these goals and metrics <br /> Analyse data to extract insights <br /> Test alternatives and implement <br />
  • Example segmentation analysis: <br /> Compare traffic internal to school or department VS traffic from external users <br /> See everyone who visited your website and immediately left. <br /> Measure out-of-hours learners <br /> How are students using the site VS teachers? <br /> Your imagination is the limit for advanced segmentation analysis. <br />
  • 6 years XP <br /> Focus on QA and security <br /> So many other features <br />
  • Maybe a new Mahara extension can be developed to leverage the full power of Piwik for Mahara users. <br />

Web Analytics for your ePortfolio Web Analytics for your ePortfolio Presentation Transcript

  • Analytics for ePortfolios
  • Who am I? ● Matthieu Aubry ● Frenchman living in New Zealand ● Founded Piwik in 2007 ● Lead Developer ● Software Engineer ● Favorite things in life: Privacy, Freedom, www, Peace, Love and Nature.
  • Benefits of using Analytics ● Understand your audience ● Measure interactions ● Monitor usage over time ● And... increase your ePortfolio usage! View slide
  • Data insights for ePortfolios and websites, using Piwik View slide
  • What is ? The leading open Web Analytics platform Used by more than 1% of the Internet 1,100,000 websites worldwide Translated in 53 languages Free(dom) software
  • Our Mission Statement "To create, as a community, the leading international open source web analytics platform, that gives every user full control of their data."
  • Let's see how Piwik can help you understand your audience
  • What are their computer settings?
  • Which browser are they using?
  • What types of devices are popular?
  • Where are users connecting from?
  • Let's take a look at Aotearoa!
  • Visitors by Region
  • Visitors by city
  • When are they using the ePortfolio?
  • Are users active over the weekend?
  • Find out how engaged your users are
  • Are some users really engaged?
  • Which pages are the most popular this month?
  • What do users search for in the search box?
  • Which pages are most clicked in your search results?
  • So, now we have learnt about our users and how they interact with the site What's next?
  • Get the most out of your analytics tool
  • Web Analytics process for the win ● Define a list of goals ● Measure ● Analyse ● Test and implement ● Repeat
  • Define what you want users to do on your website Examples of Goals for your ePortfolio you may want to track in Piwik: ● new content is created ● existing content is updated ● content is shared ● a new user signs up
  • Create Goals then view the number of conversions, conversion rates, and more within Piwik.
  • Observe variations in popularity of content over time Your analytics tool becomes more useful with time as it lets you compare data
  • Analyse Segments of users Do advanced analysis by looking at a subset of your users.
  • Most analytics tools give only aggregated reports... Piwik offers insights on a per-user level
  • View details of all visits
  • Users appear in Real-Time on the map
  • VS other analytics tools ● Privacy compliance ● No data storage limit ● Only you will have access to your data ● Real-time tracking ● Open Platform and Marketplace ● 6+ years of experience, 100+ features
  • More benefits out of the box ● Upload your custom logo ● Create scheduled Email reports ● Access to all the data via Web APIs
  • Analytics on the go View data in your browser or on the go with Piwik Mobile on Android and iOS
  • Mahara & Piwik integration Just a few examples of how Mahara could integrate with Piwik: ● Report the type of users (students, teachers, admins) ● Report the type of content being created ● Track username of people who signin ● Track users uniquely across all their devices ● Integrate Piwik reports within Mahara
  • Using Piwik If you decide to use Piwik for your ePortfolio site, you may also: ● Track your other websites ● Track your intranets sites ● Track your mobile apps usage … into your existing Piwik server!
  • Get started with Piwik Learn more at http://piwik.org ● User guides / FAQs / Forums Use Piwik! ● Ask your Mahara service provider about installing Piwik on your ePortfolio ● Or download Piwik from http://piwik.org ● Or benefit from Piwik Cloud hosting at http://piwik.org/hosting/
  • Additional slides
  • View where users click on each page
  • View the flow of clicks before and after a page, here for the Résumé
  • Alert me by email when the site becomes slow