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Analytics for ePortfolios
Who am I?
● Matthieu Aubry
● Frenchman living in
New Zealand
● Founded Piwik in 2007
● Lead Developer
● Software Engineer
● Favorite things in life:
Privacy, Freedom,
www, Peace, Love and
Nature.
Benefits of using Analytics
● Understand your audience
● Measure interactions
● Monitor usage over time
● And... increase your
ePortfolio usage!
Data insights for
ePortfolios and websites,
using Piwik
What is ?
The leading open Web Analytics platform
Used by more than 1% of the Internet
1,100,000 websites worldwide
Translated in 53 languages
Free(dom) software
Our Mission Statement
"To create, as a community,
the leading international open
source web analytics platform,
that gives every user
full control of their data."
Let's see how
Piwik can help you
understand your audience
What are their computer settings?
Which browser are they using?
What types of devices are popular?
Where are users connecting from?
Let's take a look at Aotearoa!
Visitors by Region
Visitors by city
When are they using the ePortfolio?
Are users active over the weekend?
Find out how engaged
your users are
Are some users really engaged?
Which pages are
the most popular this month?
What do users search for
in the search box?
Which pages are most clicked
in your search results?
So, now we have learnt
about our users and
how they interact
with the site
What's next?
Get the most out of
your analytics tool
Web Analytics process
for the win
● Define a list of goals
● Measure
● Analyse
● Test and implement
● Repeat
Define what you want users
to do on your website
Examples of Goals for your ePortfolio
you may want to track in Piwik:
● new content is created
● existing content is updated
● content is shared
● a new user signs up
Create Goals
then view the number of conversions,
conversion rates, and more within Piwik.
Observe variations in popularity
of content over time
Your analytics tool becomes more useful
with time as it lets you compare data
Analyse Segments of users
Do advanced analysis by looking
at a subset of your users.
Most analytics tools give
only aggregated reports...
Piwik offers insights
on a per-user level
View details of all visits
Users appear in Real-Time on the map
VS other analytics tools
● Privacy compliance
● No data storage limit
● Only you will have access to your data
● Real-time tracking
● Open Platform and Marketplace
● 6+ years of experience, 100+ features
More benefits out of the box
● Upload your custom logo
● Create scheduled Email reports
● Access to all the data via Web
APIs
Analytics on the go
View data in your browser or on the go
with Piwik Mobile on Android and iOS
Mahara & Piwik integration
Just a few examples of how Mahara could integrate
with Piwik:
● Report the type of users (students, teachers,
admins)
● Report the type of content being created
● Track username of people who signin
● Track users uniquely across all their devices
● Integrate Piwik reports within Mahara
Using Piwik
If you decide to use Piwik for your
ePortfolio site, you may also:
● Track your other websites
● Track your intranets sites
● Track your mobile apps usage
… into your existing Piwik server!
Get started with Piwik
Learn more at http://piwik.org
● User guides / FAQs / Forums
Use Piwik!
● Ask your Mahara service provider
about installing Piwik on your ePortfolio
● Or download Piwik from http://piwik.org
● Or benefit from Piwik Cloud hosting at
http://piwik.org/hosting/
Additional slides
View where users click on each page
View the flow of clicks before and
after a page, here for the Résumé
Alert me by email
when the site becomes slow
Analytics for ePortfolios Understanding Users
Analytics for ePortfolios Understanding Users

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Analytics for ePortfolios Understanding Users

  • 2. Who am I? ● Matthieu Aubry ● Frenchman living in New Zealand ● Founded Piwik in 2007 ● Lead Developer ● Software Engineer ● Favorite things in life: Privacy, Freedom, www, Peace, Love and Nature.
  • 3. Benefits of using Analytics ● Understand your audience ● Measure interactions ● Monitor usage over time ● And... increase your ePortfolio usage!
  • 4. Data insights for ePortfolios and websites, using Piwik
  • 5. What is ? The leading open Web Analytics platform Used by more than 1% of the Internet 1,100,000 websites worldwide Translated in 53 languages Free(dom) software
  • 6. Our Mission Statement "To create, as a community, the leading international open source web analytics platform, that gives every user full control of their data."
  • 7. Let's see how Piwik can help you understand your audience
  • 8. What are their computer settings?
  • 9. Which browser are they using?
  • 10. What types of devices are popular?
  • 11. Where are users connecting from?
  • 12. Let's take a look at Aotearoa!
  • 15. When are they using the ePortfolio?
  • 16. Are users active over the weekend?
  • 17. Find out how engaged your users are
  • 18. Are some users really engaged?
  • 19. Which pages are the most popular this month?
  • 20. What do users search for in the search box?
  • 21. Which pages are most clicked in your search results?
  • 22. So, now we have learnt about our users and how they interact with the site What's next?
  • 23. Get the most out of your analytics tool
  • 24. Web Analytics process for the win ● Define a list of goals ● Measure ● Analyse ● Test and implement ● Repeat
  • 25. Define what you want users to do on your website Examples of Goals for your ePortfolio you may want to track in Piwik: ● new content is created ● existing content is updated ● content is shared ● a new user signs up
  • 26. Create Goals then view the number of conversions, conversion rates, and more within Piwik.
  • 27. Observe variations in popularity of content over time Your analytics tool becomes more useful with time as it lets you compare data
  • 28. Analyse Segments of users Do advanced analysis by looking at a subset of your users.
  • 29. Most analytics tools give only aggregated reports... Piwik offers insights on a per-user level
  • 30. View details of all visits
  • 31.
  • 32.
  • 33. Users appear in Real-Time on the map
  • 34. VS other analytics tools ● Privacy compliance ● No data storage limit ● Only you will have access to your data ● Real-time tracking ● Open Platform and Marketplace ● 6+ years of experience, 100+ features
  • 35. More benefits out of the box ● Upload your custom logo ● Create scheduled Email reports ● Access to all the data via Web APIs
  • 36. Analytics on the go View data in your browser or on the go with Piwik Mobile on Android and iOS
  • 37. Mahara & Piwik integration Just a few examples of how Mahara could integrate with Piwik: ● Report the type of users (students, teachers, admins) ● Report the type of content being created ● Track username of people who signin ● Track users uniquely across all their devices ● Integrate Piwik reports within Mahara
  • 38. Using Piwik If you decide to use Piwik for your ePortfolio site, you may also: ● Track your other websites ● Track your intranets sites ● Track your mobile apps usage … into your existing Piwik server!
  • 39. Get started with Piwik Learn more at http://piwik.org ● User guides / FAQs / Forums Use Piwik! ● Ask your Mahara service provider about installing Piwik on your ePortfolio ● Or download Piwik from http://piwik.org ● Or benefit from Piwik Cloud hosting at http://piwik.org/hosting/
  • 40.
  • 42. View where users click on each page
  • 43. View the flow of clicks before and after a page, here for the Résumé
  • 44. Alert me by email when the site becomes slow

Editor's Notes

  1. Understand user behavior and their interactions with Mahara. If you make changes, measure how they impact the system usage. Automatically monitor website over time
  2. Define a list of goals: why do you use Mahara at your institution? Measure these goals and metrics Analyse data to extract insights Test alternatives and implement
  3. Example segmentation analysis: Compare traffic internal to school or department VS traffic from external users See everyone who visited your website and immediately left. Measure out-of-hours learners How are students using the site VS teachers? Your imagination is the limit for advanced segmentation analysis.
  4. 6 years XP Focus on QA and security So many other features
  5. Maybe a new Mahara extension can be developed to leverage the full power of Piwik for Mahara users.