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Intro to Piwik project - 2014


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Piwik is an open web analytics platform.

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Intro to Piwik project - 2014

  1. 1. What is Piwik?
  2. 2. Web-Analytics Platform based on PHP 5.3 & MySQL
  3. 3. 500k websites all over the world
  4. 4. 50+ languages more than 100+ translators You can use Piwik in: አማርኛ, ‫ ,العربية‬Беларуская, Български, Català, Česky, Cymraeg, Dansk, Deutsch, Ελληνικά, English, Español, Eesti keel, Euskara, ‫ ,فارسی‬Suomi, Français, Galego, ‫ ,עברית‬Hrvatski, Magyar, Bahasa Indonesia, Íslenska, Italiano, 日本語, !"#$%&', 한국어, Lietuvių, Latviešu, Norsk (bokmål), Nederlands, Norsk (nynorsk), Polski, Português brasileiro, Português, Română, Русский, Slovensky, Slovenščina, Shqip, Srpski, Svenska, !"#, ภาษาไทย, Türkçe, Українська, 简体中⽂文, 繁體中文
  5. 5. Free Software
  6. 6. Actively developed
  7. 7. œš‘“›⁸To create, as a community, the leading international open source web analytics platform, that gives every user full control of their data.’”⁹
  8. 8. Quality Continuous Integration on Travis CI
  9. 9. Security Code Reviews, Bug Bounty Program and external audits
  10. 10. Why Web Analytics?
  11. 11. Learn about your audience • Who are your visitors or customers • What are they doing • How they found your website • ... and much more
  12. 12. It helps you to • understand your visitors • improve the navigation and usability • identify the value of marketing campaigns • track Ecommerce sales
  13. 13. Features
  14. 14. Dashboards
  15. 15. Real Time Real-Time Map & Visitor Log
  16. 16. Page Speed
  17. 17. Site Search
  18. 18. Scheduled Reports
  19. 19. Google2Piwik Import Google Analytics data to keep your history
  20. 20. Lots of other features • Real time data updates • Customizable Dashboard Ẅ— and create new dashboards as you see fit! • All Websites Dashboard • Beautiful historical reports, we call this feature Row Evolution • Analytics for Ecommerce • Ecommerce ẃ–‚„ including abandoned carts and products & categories • Goal conversion tracking • Track custom variables • Track Searches done on your internal search engine (Site Search Analytics) • Geo Locate your visitors • Visitors World Map: View the visitors statistics by Country, Region, City. • Real time World Map • Pages Transitions: • Page Overlay • Site Speed and Load time, page speed reports • Custom Segments Editor: • Automatic tracking of file downloads • Automatic tracking of clicks on external website links • Optional tracking of 404 pages • Analytics campaign tracking • Automatically detects Google Analytics campaign parameters in your URLs • More than 800 Search Engines tracked • Scheduled email reports (PDF and HTML reports) • Embed reports in your app or website, 40+ Widgets available… • … or embed (beautiful) PNG Graphs in any custom page, email, or app! • Optionally make your statistics public • No data limit, you can keep all your data FOREVER.. • Data Export & APIs • Data Export in Excel, XML, Json and more! • Fully-featured analytics API • Administration API (REST) • Log Analytics: Import and Analyze your Server Logs • Reprocess historical data from your server logfiles • Report server errors and other http status codes • Track and identify search engine and other bots • Keep your data private on your server • Technical • Compatible with Windows, MacOs, Linux, Solaris, IIS, Apache, Nginx, ... • 5 Minute installation • Different one click Installation options • Easy One Click Update • Strong focus on software security & excellent track record • Strong focus on software Quality Assurance & testing • Compatible with high traffic websites • Supports servers behind proxies and works in a load balanced architecture • Works for Intranet websites • User Privacy • Privacy compliant web analytics • Setting to anonymise your visitors’”⁹ IPs • Iframe included to let your visitor opt-out of Piwik tracking • DoNotTrack support by default • Use 1st party cookies by default, with an option to enable third party cookies • Create text annotations in your Graphs, to annotate particular events • Administration Options • Manage unlimited users • Set user access to multiple websites • Manage unlimited websites • Exclude IPs and IP ranges • Exclude URL parameters • Timezone support, for each website • Supports 100+ currencies • Powerful options to White Label Piwik • Upload your custom logo for UI and email reports • Automatically delete old logs and old data reports to keep you db size small • Integrates with more than 40 CMS, web frameworks or Ecommerce shops • More advanced user settings! • More Goodness! • Official Piwik Mobile app for Android and iOs smartphones • Free community support forums • Professional consultation services • 50+ languages available • Let your customers and clients sign up to your Piwik • Google Analytics data importer • 100% FREE Software (Open Source, GPL license) • Compatible with commercial uses • Tracking API • By default, we recommend the Javascript Tracking API • Asynchronous code for faster page loads • Track & record any data using the REST Tracking API • PHP, iOS, Java & Python Tracking API Client • Track custom page URLs and page titles • Track subdomains • Supports both 1st party cookies (default) and 3rd party cookie (optional) • Import your Apache, Nginx, IIS server logs for processing in Piwik! • Track server speed generation time for each Page view • Supports pages encoded in unicode (for example, UTF-8)
  21. 21. How does it work
  22. 22. Tracker Consumer JS Email PHP Pytho n Java iOS Tracking API Database Analytics API Piwik UI Mobile App
  23. 23. Integrate Piwik
  24. 24. Unique Advantages
  25. 25. Own your data
  26. 26. Privacy features Compliance with privacy regulations
  27. 27. The new AWStats Import your server logs
  28. 28. No limitations Unlimited websites, dashboards & users
  29. 29. Open analytics platform Fulfill your needs with Plugins & Themes
  30. 30. Award Winner NZ Open Source Software Awards
  31. 31. Future
  32. 32. Marketplace Search for Plugins & Themes and install them in one click
  33. 33. User level reporting Detailed visitor information
  34. 34. Thank you • •