Verified provides lead generation and verification services. They have a team of marketing experts who research target audiences and develop customized lead generation strategies. This includes creating media plans, landing pages, ads, and tracking results. They execute campaigns across multiple online channels and optimize for conversions. All leads are then verified through calls to confirm identity and intent. This process aims to provide quality leads and maximize return on investment for clients.

1. Verified Lead Generation

2. Verify is a collection of the industries leading minds and media practitioners that have come
together to create a world class lead generation and complete lead verification solution
Who we are
HADI JAWAD
Director - Research
ADIL AHMED
Director - Creative
SAGAR SHETTY
Director - Strategy
MATTHEW KING
Director - Sales

3. “Lead generation describes the marketing
process of stimulating and capturing
interest in a product or service for the
purpose of developing sales pipeline
Lead generation often uses digital and social channels, and has been innovating rapidly
the last few years with the rise of new online and social techniques

4. What is a Lead?
Contact For A
Potential
Sale
Prospect,
Warm/Hot
Opportunity
For Business
Knowledge of an
unfulfilled,
profitable customer

5. “The buying process of old has changed.
Marketers need to find new ways to reach buyers.
Instead of finding customers with mass
advertising and email blasts, marketers
must now focus on being found and
learn to build continuous relationships
with buyers.

6. Transformation Of Marketing
THEN NOW
Mission
Represent the company Represent the customer
Finding customers Being found
Customer Intelligence
Mass Advertising 1:1 Targeting
Demographic Behavioural
Mechanics & Tactics
Point in time blasts Continuous relationships
Few/Isolated Channels Exploding/Integrated Channels
Measurement
3rd Party Data (Neilson) Owned Big Data
Intuitive Decision Making Fact Based Decision Making

7. Unprecedented Changes In Buying
Organisational Power
SALES
Organisational Power
MARKETING
Purchasing Power
SELLERS
Purchasing Power
BUYERS
Information
SCARCITY
Information
ABUNDANCE
THEN NOW

8. The problem with online leads:
Lead Generation in
the region has over
65% wastage
Most Lead Gen/Affiliate work
on a spray and pray method
with no confirmation of
authentic leads
Tighter budgets call for a
more transparent and
accountable process
03
01 02

9. Introducing
Verified Lead Generation

10. The Verify Process
1 Understanding Brand & TA
● Research about Industry, trends
● Define Target Audience
● Research Behavior and buying habits and
media consumption of TA
2 Media Plan & Creative
● Develop Media plan based on Media
Consumption of TA
● Develop multiple landing pages for A/B
testing
● Develop Multiple creative to test which
works best
3 Execution & Lead Gen
● Execute Media Plan based on Step 2
● Continuous learning and optimisation of plan to
meet objectives based on results and conversion
4 Lead Verification
● Real time follow up and verification of lead
● Classification of leads as per brief for client
● Feedback of results to Trafficking team for
optimisation

11. Understanding
Brand & TA

12. 1 Understanding Brand & TA
Why Identifying Your Target Audience Matters - If You Know:
What they don’t care about...
05 You can dismiss and cut it from the site
What they want...
04 Your value proposition can state exactly that and the
whole site can be 98% relevant to them
How they choose and compare
products in your category...03 You know how to structure and prioritize content on
your site
How they describe the type of
services they need...02 You can word the copy on your site to match the
conversation in their head (very important!)
Who the people are..
01 You know how to get to them (the blogs they read, the
sites they visit, the stuff they search in Google etc)
How their life is better thanks to
your service or product...06 You know which end-benefits to communicate

13. We start by learning where your TA lives and understand what they are thinking
1 Understanding Brand & TA
1.
Define your best qualified prospects
7.
Shorten the customer buying cycle
2.
Align your offering with
prospects’ specific needs, wants,
aspirations and preferences
6.
Leverage current customers
to bring in prospects
4.
Develop the messages that help prospects
make decisions and move toward purchase
Market research
can give you the
insights and
information you
need to:
3.
Determine your true customer cycle
5.
Identify the most effective ways to
reach prospects at each stage of the
customer cycle

14. 1 Understanding Brand & TA
Market, Media and Consumer Audience Research
Demographic criteria will get you started
creating a basic outline of your of your
audience personas:
▪ Age & Gender
▪ Location
▪ Income level
▪ Education level
▪ Marital or family status
▪ Occupation
Psychographic criteria goes a little deeper,
painting a more complete picture of your
audience:
▪ Interests & Hobbies
▪ Values
▪ Attitudes
▪ Behaviors
▪ Lifestyle preferences

15. Media Plan &
Creative

16. 2 Media Plan & Creative
Media Plan
Landing Pages
Ads & Ad Copy
03
01 02
Key Components

17. 2 Media Plan & Creative
Search
Display
Remarketin
g
Social
We draw on every
online channel and
data insights from our
first step Understanding
of the TA
By doing so we are able
to scale the efficiency
of your campaigns to
another level

18. Programmatic Buying
Social, Display & Remarketing will be bought programmatically to be able to
target precisely and minimise wastage
Remarketing04 Remarket to consumers who visited the brand site but did not convert, with a
change in message or offer
Display03 Advertising across multitude of websites, targeted contextually, behaviorally,
and demographically based on research into behavior of our TA
Social02 Advertising across various social networks to consumers who display the
desired attributes of a potential buyer based on research of the TA
Search01
Target consumers actively looking for product/service. These are the most likely
to convert based on research about what our TA is looking for on Search
Engines
2 Media Plan & Creative
How we approach the TA through each channel

19. 2 Media Plan & Creative
According to Marketing Sherpa’s Landing
Page Handbook, 44% of clicks are
directed to the business’s homepage,
instead of a dedicated landing page
Every time you direct a visitor from a call-
to-action to the business homepage
instead of a dedicated landing page, that
will be throwing away a valuable lead
A dedicated landing page, on the other
hand, lives separately from your website . It
is created with only one purpose in mind:
to convert your visitor to a lead
A landing page is a key component to any lead generation effort

20. 2 Media Plan & Creative
We build Landing Pages that convert
Localise, translate, and co-brand landing pages.
Use the landing page to A/B test and optimise –
increasing your conversions and sales
Personalization can fix:
▪ Website visitor being pushed
irrelevant content
▪ Friction during the purchase process
▪ Too many distractions onsite
▪ Marketing messages being out of sync
with a visitor’s place in buyer journey
▪ Visitors who feel overlooked by the
brand, and so bounce
Did you know that businesses with 31 to 40 landing
pages get 7 times more leads
Landing Page A/B Test

21. 2 Media Plan & Creative
Ads Copy
● Create Clear and Succinct Copy
● Write for One Specific Person in Your
Target Audience
● Words and Phrases That Convey Security
and Trust
● Words and Phrases That’ll Ramp Up Sign
Ups
● Powerful Words and Phrases That’ll
Improve Lead Conversions
● Words and Phrases That Implies Exclusive
● Cut down on Unnecessary and Redundant
Words & Phrases
● Include One Focused CTA

22. 2 Media Plan & Creative
Ads Design
● Produce HTML5 master creatives
● Use tools to enable automatic image resizing, file-
size control, and text optimisations
● Tailor your ads to any device or network. Produce
variations from a single design, with assisted mass-
versioning
● The more banners we build, the smarter our
optimisation is, removing repetitive design tasks
● Personalise ads at scale via data feeds and apply
meaningful contextual messaging
● Deploy targeted advertising that is hyper-relevant
to your different viewer segments

23. Execution
& Lead Gen

24. 3 Execution & Lead Gen
Ads Trafficking
Uploading Ads and
Rich Media in Ad
servers
Supporting Rich Media
creative building
Reporting
Record ROI, Impact,
Sales, Performance
Report
Find discrepancy in the
Impression count
Asset Handling
QA of the Ads based on
Ad policies
Approving/Rejecting
Ads
Campaign
Optimisation
Channel optimisation,
Targeting optimisation,
Creative optimisation
Trafficking

25. Lead Generation specific metrics:
Amount Spent
Website Clicks
Cost Per Website Click
Cost per Lead
(Conversion)
Leads
(Conversions)
05
01
02 03
04
3 Execution & Lead Gen

26. Conversion Rate Optimization
● Conversion Rate Optimization (CRO)
is a process of increasing the
percentage of users to convert
when on a website, landing page or
email.
● The biggest benefit of CRO is that it
helps increase more revenue for a
company’s online needs.
● Maximise Return-On-Investment
(ROI)
● Generate more sales or leads with
the same amount of traffic
● Enhances website and gives a
competitive edge
Analytics/TrackingImplementation
ReportsDesign
Analysis
Conversion
Rate
Optimisation
Planning
3 Execution & Lead Gen

27. Lead Verification

28. “
4 Lead Verification
Quality lead
generation depends
on real time and
conclusive lead
validation to verify
both the identity
and intent of
inbound leads
Non-human web
traffic generates a
number of fraudulent
impressions and clicks
that will never convert
and can waste a lot of
marketer time and
money in the process.
Verifying inbound
lead identity can
recognize bogus leads
and immediately
reduce time spent
servicing invalid or bot-
generated leads
Your sales
representatives are
highly trained and
highly paid individuals;
reaching out to
contacts with bad data
wastes their time and
negatively impacts
your marketing
campaigns over all
ROI.
Using a tele-verified
lead list means that
sales reps are making
contact each time
they pick up the phone
or send an email to a
contact

29. Our CATI Centre
● We complete the lead verification with real
time and conclusive lead validation to verify
both the identity and intent of inbound
leads
● Coverage of entire EMEA region from the
Middle east and North Africa to Europe
● Dedicated and sccable team based in Tunis
● All operators are university graduates
● Multilingual operators (Arabic, English,
French, Spanish and German, Italian)
● The most advanced CATI system with 100%
recording of all interviews
● Live monitoring of interviews by client from
anywhere in the world with interactive
features
Persistent Follow-ups - Call Cadence
● Seven attempts are made to try to
reach the prospect
● A combination of calling, email,
voicemail and text are used
● Attempts are made at different times
of the day to maximize connect rates
4 Lead Verification

30. The Complete
Lead Generation
Process

31. The Verify Process
1 2 3 4

32. Next Steps?

33. Contact Details
Sagar Shetty
+971 58 528 2682
sagar.shetty@verify-digital.me
Matthew King
+971 58 511 4377
matthew.king@verify-digital.me
Hadi Jawad
+971 50 422 0334
hadi..jawad@verify-digital.me