the future is mobile<br />media24 mobile conference<br />
These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web.<br />They’re wr...
It’s much, muchbigger<br />than that.<br />mobithinking.com<br />
2X as many mobiles compared to TV sets<br />3X more mobiles than internet users<br />4Xmore mobiles than PCs<br />5X as ma...
3,3bn<br />mobile users<br />(or half the world’s population)<br />Source: Reuters<br />
Opera Mini 10 billion pages p/m worldwide<br />South Africa 6th place in the top 10 list of countries, ahead of the UK and...
Mobile vs web in South Africa*<br />Footnote<br />* OPA figures include office and home user duplication. They are mainly ...
http://metrics.admob.com<br />
http://www.opera.com/smw/2009/04/<br />
International<br />Resources<br />Guidelines<br />Case studies<br />Articles<br />Stats<br />Industry news<br />www.mmaglo...
New audience<br />Broader, bigger. New LSMs, age groups<br />Weekend, after-hour useage<br />Location-aware (IP or GPS or ...
business enviro.<br />Very different  to the desktop web: new approach needed<br />Dominated by handset & operators<br />F...
business enviro.<br />Content: handset/network mobile portal, default mob RSS<br />Joint marketing (advertising, instore)<...
business enviro.<br />Strategic wap site development<br />Branded phone deals (LG SA offering)<br />“Entanglement”<br />
24 mobile should surpass 24.com website<br />
Channels<br />Personalisation<br />Pull W24 into N24 etc<br />Aggregation of 24.com<br />Linked to main CMS<br />
24.mobi<br />Aggregation of M24<br />Directory-focused<br />Aggregation of competitors<br />Personalisation (def. M24)<br ...
flirtaroo.mobi<br />Monetisable SN<br />Virtual currency<br />Freemium (bingo!)<br />Micropayments<br />Messaging<br />
flirtaroo.mobi<br />WAP Chat<br />Locative (crude)<br />Whitelabel ready<br />
Flirtaroo 2.0<br />Flirtaroo.com<br />Cross platform<br />Webcam<br />International<br />iPhone app<br />
key <br />questions<br />
Feeds vs Original<br />Phased approach to get your site profitable<br />Original content & features: locative elements<br ...
Wap vs App<br />WAP: cheaper, faster, wider appeal<br />APP: on deck + app store presence<br />App: iPhone vs android vs J...
.mobi vs m. vs SC<br />Guided by domain availability<br />Mobi = clearer intent, clearer brand separation & less dilution<...
advertising<br />Low revenues still, but potential<br />Dedicated focus vs “add on”<br />Sponsorship vs CPM/CPC<br />Doubl...
Augmented reality <br />Web as a data layer over the real world<br />
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Mobile Strategy @ 20FourLabs

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Mobile Strategy @ 20FourLabs

  1. 1. the future is mobile<br />media24 mobile conference<br />
  2. 2. These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web.<br />They’re wrong.<br />mobithinking.com<br />
  3. 3. It’s much, muchbigger<br />than that.<br />mobithinking.com<br />
  4. 4. 2X as many mobiles compared to TV sets<br />3X more mobiles than internet users<br />4Xmore mobiles than PCs<br />5X as many mobiles than cars<br />60X countries with mobile penetration rates &gt; 100<br />SOURCE: Voddacom<br />
  5. 5. 3,3bn<br />mobile users<br />(or half the world’s population)<br />Source: Reuters<br />
  6. 6. Opera Mini 10 billion pages p/m worldwide<br />South Africa 6th place in the top 10 list of countries, ahead of the UK and US respectively.<br />Mobile in SA on its way to becoming <br />a mass medium<br />(Opera mini stats: JUN 2009)<br />mobithinking.com<br />
  7. 7. Mobile vs web in South Africa*<br />Footnote<br />* OPA figures include office and home user duplication. They are mainly SA users. Figures audited by Nielsen//Netratings and represent UB’s of top 37+ online publishers in SA.<br />* Vodafone figures not audited. Figures appear to be only from network stats and not broader industry, so figures may actually be conservative. It’s not clear in Vodafone’s figures whether these are mobile internet, or mobile web (a subset of mobile internet).<br />
  8. 8. http://metrics.admob.com<br />
  9. 9. http://www.opera.com/smw/2009/04/<br />
  10. 10.
  11. 11.
  12. 12. International<br />Resources<br />Guidelines<br />Case studies<br />Articles<br />Stats<br />Industry news<br />www.mmaglobal.com/region/mea/south-africa<br />
  13. 13. New audience<br />Broader, bigger. New LSMs, age groups<br />Weekend, after-hour useage<br />Location-aware (IP or GPS or SP)<br />New phones: Magnetometer (knows direction)<br />Smaller screen (personalisation)<br />
  14. 14. business enviro.<br />Very different to the desktop web: new approach needed<br />Dominated by handset & operators<br />Frustrating & competitive relationship<br />
  15. 15. business enviro.<br />Content: handset/network mobile portal, default mob RSS<br />Joint marketing (advertising, instore)<br />Bookmark, on deck menu icon<br />
  16. 16. business enviro.<br />Strategic wap site development<br />Branded phone deals (LG SA offering)<br />“Entanglement”<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20. 24 mobile should surpass 24.com website<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24. Channels<br />Personalisation<br />Pull W24 into N24 etc<br />Aggregation of 24.com<br />Linked to main CMS<br />
  25. 25. 24.mobi<br />Aggregation of M24<br />Directory-focused<br />Aggregation of competitors<br />Personalisation (def. M24)<br />Mobile SN aggregation<br />Mobile email aggregation<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29. flirtaroo.mobi<br />Monetisable SN<br />Virtual currency<br />Freemium (bingo!)<br />Micropayments<br />Messaging<br />
  30. 30. flirtaroo.mobi<br />WAP Chat<br />Locative (crude)<br />Whitelabel ready<br />
  31. 31.
  32. 32.
  33. 33. Flirtaroo 2.0<br />Flirtaroo.com<br />Cross platform<br />Webcam<br />International<br />iPhone app<br />
  34. 34. key <br />questions<br />
  35. 35. Feeds vs Original<br />Phased approach to get your site profitable<br />Original content & features: locative elements<br />Awareness of broader LSM<br />
  36. 36. Wap vs App<br />WAP: cheaper, faster, wider appeal<br />APP: on deck + app store presence<br />App: iPhone vs android vs J2ME vs crossplatform<br />Longterm vs shortterm, but do both<br />
  37. 37. .mobi vs m. vs SC<br />Guided by domain availability<br />Mobi = clearer intent, clearer brand separation & less dilution<br />Also short code SMS GO to 32424<br />
  38. 38. advertising<br />Low revenues still, but potential<br />Dedicated focus vs “add on”<br />Sponsorship vs CPM/CPC<br />Double click mobile vs Open X<br />
  39. 39.
  40. 40.
  41. 41. Augmented reality <br />Web as a data layer over the real world<br />
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50. thank you<br />

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