1. the future is mobile media24 mobile conference

2. These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. They’re wrong. mobithinking.com

3. It’s much, muchbigger than that. mobithinking.com

4. 2X as many mobiles compared to TV sets 3X more mobiles than internet users 4Xmore mobiles than PCs 5X as many mobiles than cars 60X countries with mobile penetration rates > 100 SOURCE: Voddacom

5. 3,3bn mobile users (or half the world’s population) Source: Reuters

6. Opera Mini 10 billion pages p/m worldwide South Africa 6th place in the top 10 list of countries, ahead of the UK and US respectively. Mobile in SA on its way to becoming a mass medium (Opera mini stats: JUN 2009) mobithinking.com

7. Mobile vs web in South Africa* Footnote * OPA figures include office and home user duplication. They are mainly SA users. Figures audited by Nielsen//Netratings and represent UB’s of top 37+ online publishers in SA. * Vodafone figures not audited. Figures appear to be only from network stats and not broader industry, so figures may actually be conservative. It’s not clear in Vodafone’s figures whether these are mobile internet, or mobile web (a subset of mobile internet).

8. http://metrics.admob.com

9. http://www.opera.com/smw/2009/04/

12. International Resources Guidelines Case studies Articles Stats Industry news www.mmaglobal.com/region/mea/south-africa

13. New audience Broader, bigger. New LSMs, age groups Weekend, after-hour useage Location-aware (IP or GPS or SP) New phones: Magnetometer (knows direction) Smaller screen (personalisation)

14. business enviro. Very different to the desktop web: new approach needed Dominated by handset & operators Frustrating & competitive relationship

15. business enviro. Content: handset/network mobile portal, default mob RSS Joint marketing (advertising, instore) Bookmark, on deck menu icon

16. business enviro. Strategic wap site development Branded phone deals (LG SA offering) “Entanglement”

20. 24 mobile should surpass 24.com website

24. Channels Personalisation Pull W24 into N24 etc Aggregation of 24.com Linked to main CMS

25. 24.mobi Aggregation of M24 Directory-focused Aggregation of competitors Personalisation (def. M24) Mobile SN aggregation Mobile email aggregation

29. flirtaroo.mobi Monetisable SN Virtual currency Freemium (bingo!) Micropayments Messaging

30. flirtaroo.mobi WAP Chat Locative (crude) Whitelabel ready

33. Flirtaroo 2.0 Flirtaroo.com Cross platform Webcam International iPhone app

34. key questions

35. Feeds vs Original Phased approach to get your site profitable Original content & features: locative elements Awareness of broader LSM

36. Wap vs App WAP: cheaper, faster, wider appeal APP: on deck + app store presence App: iPhone vs android vs J2ME vs crossplatform Longterm vs shortterm, but do both

37. .mobi vs m. vs SC Guided by domain availability Mobi = clearer intent, clearer brand separation & less dilution Also short code SMS GO to 32424

38. advertising Low revenues still, but potential Dedicated focus vs “add on” Sponsorship vs CPM/CPC Double click mobile vs Open X

41. Augmented reality Web as a data layer over the real world

50. thank you