These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. They’re wrong. mobithinking.com
It’s much, muchbigger than that. mobithinking.com
2X as many mobiles compared to TV sets 3X more mobiles than internet users 4Xmore mobiles than PCs 5X as many mobiles than cars 60X countries with mobile penetration rates > 100 SOURCE: Voddacom
3,3bn mobile users (or half the world’s population) Source: Reuters
Opera Mini 10 billion pages p/m worldwide South Africa 6th place in the top 10 list of countries, ahead of the UK and US respectively. Mobile in SA on its way to becoming a mass medium (Opera mini stats: JUN 2009) mobithinking.com
Mobile vs web in South Africa* Footnote * OPA figures include office and home user duplication. They are mainly SA users. Figures audited by Nielsen//Netratings and represent UB’s of top 37+ online publishers in SA. * Vodafone figures not audited. Figures appear to be only from network stats and not broader industry, so figures may actually be conservative. It’s not clear in Vodafone’s figures whether these are mobile internet, or mobile web (a subset of mobile internet).