The document is a collection of tweets by Matt Beswick discussing how paid traffic can enhance search campaigns. It describes Matt's journey from dreaming of sharing knowledge with the world to using his skills in marketing and paid traffic. The tweets discuss various paid traffic strategies like sponsored tweets, retargeting, and content promotion across blogs, websites and social media.

1. How paid traffic
can enhance any
search campaign
by Matt Beswick, aged 31 and a half.

2. There once was a boy...
@mattbeswick

3. ... who dreamt of the world.
@mattbeswick

4. Of knowledge.
@mattbeswick

5. For everyone.
@mattbeswick

6. And so off he
went. Putting
ideas into code.
@mattbeswick

7. With the
help of his
friend...
@mattbeswick

8. They created something
magical.
@mattbeswick

9. h"p://www.mstoic.com/55-­‐photos-­‐of-­‐googleplex-­‐the-­‐corporate-­‐headquarters-­‐of-­‐google/

10. The story doesn’t end there,
though. He didn’t stop.
@mattbeswick

11. Because when you have the
world in your hands...
@mattbeswick

12. ... When you control that
knowledge ...
@mattbeswick

13. You have untold power.
@mattbeswick

14. And with power comes money.
@mattbeswick

15. Which is where we are today.
h"p://www.businessinsider.com/how-­‐google-­‐plans-­‐to-­‐cure-­‐death-­‐2013-­‐10

16. h"p://www.businessinsider.com/how-­‐google-­‐plans-­‐to-­‐cure-­‐death-­‐2013-­‐10

17. How Google
plans to cure
death.

18. You hear a lot of talk about
Penguins...
@mattbeswick

19. ... and Pandas...
@mattbeswick

20. And building
long term
relationships.
@mattbeswick

21. $
@mattbeswick

22. This could
get messy

23. In 2014 You
have to pay
for traffic.
*my opinion only. It’s not a fact.

24. A shed full of
data.
@mattbeswick

25. @mattbeswick

27. Facebook
know
EVERYTHING
@mattbeswick

30. @mattbeswick

31. Twitter know how
interesting you are(n’t)

33. @mattbeswick

34. Google
have
Plus

37. “Remember kids: If
you’re not paying for
a product, then you
probably are the
product.”
h"p://daylandoes.com/facebook-­‐and-­‐your-­‐data/

38. $
@mattbeswick

39. Content
Promotion
Blog,
Corporate Sites,
etc.
Adwords,
Native,
Social
PR, Blogs,
Organic
@mattbeswick

40. Some
Examples
@mattbeswick

41. Buying Twitter Followers

42. Test, test, test...

43. Target, target, target...

44. Prepare for abuse!

45. Earned +
Paid
@mattbeswick

46. Sponsored Tweets

47. Sponsored Tweets

48. 500
Downloads
@mattbeswick

49. Promoting
someone
else’s content
@mattbeswick

52. 1,390 Visits
$0.10 Average CPC
30+ LRDs
@mattbeswick

54. Taboola
+
Retargeting
@mattbeswick

56. It doesn’t always work... But look
at disqus!

57. Overall
Messages...
@mattbeswick

58. Get Your
Content Right
@mattbeswick

59. Start Small
@mattbeswick

60. Test
Everything
@mattbeswick

61. Combine
Everything
@mattbeswick

62. Don’t be
scared to try
new things.
@mattbeswick

63. In 2014 we’re
marketers.
Not SEOs.
@mattbeswick

64. Matt Beswick
Hidden Pixel
@mattbeswick
matt@hiddenpixel.com