PRSA Cleveland - New Media's Influence on PR

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    7 Favorites

    PRSA Cleveland - New Media's Influence on PR - Presentation Transcript

    1. New Technologies In Communication Brian Bloom, Liggett Stashower Matt Dickman, DigiKnow 1
    2. Exciting Time To Be in PR • Changing consumer habits • New techniques • Evolving media 2
    3. Changing Consumer Habits • People still watch TV, listen to the radio and read newspapers...sort of • Watch YouTube, iFilm, even videos on commercial sites (Doritos) • Listen to downloaded music and podcasts on their iPods and satellite radio • Read the latest news on cnn.com, espn.com 3
    4. New Techniques • Text messaging • Webinars • Blogs • Podcasts • Videocasting 4
    5. Even Old Tactics Have Changed • News releases • Personal email delivery and messaging • Still mailing • Wire service 5
    6. Evolving Media • Further division of mass media • Netflix on demand programming on the Internet • Cable channels • Internet TV - YouTube to CBS programming 6
    7. What is Web2.0 • It’s a mindset, not a piece of technology • There is no line in the sand • Social, community-generated content • Re-think traditional business models 7
    8. Platform Independent 8
    9. User Generated • Citizen journalists • Amateur paparazzi • Bloggers • Podcasters • Proliferation of connected devices • Content syndication through RSS 9
    10. Scope of Social Media • 60,000 videos uploaded to YouTube daily • 75,000 blogs created daily • 1.2 million blog posts each day • 240,000 MySpace users added each day • 75,000,000+ total MySpace members 10
    11. www.myspace.com www.facebook.com www.xanga.com 360.yahoo.com www.bebo.com www.tagged.com www.classmates.com spaces.msn.com www.friendster.com www.orkut.com 11
    12. 12
    13. Avatar Marketing 13
    14. Social Content Tagging • Digg.com • Furl • Flickr.com • Reddit • Netscape.com • Tailrank • del.icio.us • Metafilter • Newsvine 14
    15. 15
    16. 16
    17. Avon Heritage Duct Tape Festival • Celebrate duct tape to increase product’s awareness • Follow the product’s cult-like following • Craft a full circle program that captures the brand • Use PR tactics to drive people to the Web site and event 17
    18. 18
    19. 19
    20. Stuck at Prom Contest • Embrace creativity around the use of duct tape • Stay away from “corporate” program • Focus on teen media to pull them to the website 20
    21. 21
    22. 22
    23. Loctite Hold’em • Demonstrate precision of the product • Tag onto a unique event • Create application to highlight the applicator • Use new media (YouTube/Google Video) 23
    24. 24
    25. 25
    26. Resources • • Ad Age Daily Online Spin • • Center for Media Research Yahoo Alert • • Daily Dog Technorati • • Google Alert Yahoo! Buzz Index • • OMMA Digg Spy • • Online Media Daily Nielsen Buzz Metrics 26
    27. Thank you Questions or comments? 27

    + Matt DickmanMatt Dickman, 3 years ago

    custom

    4129 views, 7 favs, 3 embeds more stats

    Brian Bloom and Matt Dickman present ways in which more

    More info about this document

    CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

    Go to text version

    • Total Views 4129
      • 4118 on SlideShare
      • 11 from embeds
    • Comments 0
    • Favorites 7
    • Downloads 0
    Most viewed embeds
    • 6 views on http://technomarketer.typepad.com
    • 4 views on http://www.slideshare.net
    • 1 views on http://64.233.169.104

    more

    All embeds
    • 6 views on http://technomarketer.typepad.com
    • 4 views on http://www.slideshare.net
    • 1 views on http://64.233.169.104

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories