Consumer Generated Content in Your Marketing Mix

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Presented to the Canton Ad Club April 26, 2007. This presentation explains why social media and web2.0 matter to advertisers and marketers. It gives examples of the power of social media as an engagement platform. (This is the low resolution version of this presentation)

Published in: Business, Technology

Consumer Generated Content in Your Marketing Mix

  1. 1. Consumer Generated Content In Your Marketing Mix Matt Dickman Marketing Strategist, Technology Evangelist
  2. 2. We are witnessing a fundamental shift in marketing
  3. 3. Marketers Users
  4. 4. “If you don’t like change, you’re going to like irrelevance even less.” - General Eric Shineski, retired Chief of Staff, U.S. Army
  5. 5. “The times, they are a-changin’ ” - Bob Dylan Songwriter
  6. 6. Traditional model
  7. 7. Your Message
  8. 8. New model
  9. 9. Why is this happening?
  10. 10. The Internet
  11. 11. Web 2.0
  12. 12. What it’s not
  13. 13. So what is it?
  14. 14. Beyond the browser
  15. 15. Consumer generated
  16. 16. 15 megabytes is the new 15 seconds
  17. 17. Blogs, podcasts, wikis, photos, video, ratings, comments
  18. 18. MySpace,YouTube, Blogger, Flickr, Wikipedia, iTunes, Amazon
  19. 19. 51.6% of MySpace users are 35+ Source: comScore
  20. 20. Fastest growing group online?
  21. 21. Boomers
  22. 22. Let’s get some perspective
  23. 23. 60,000 source: YouTube.com
  24. 24. 75,000 source: Technorati.com
  25. 25. 75,000 source: Technorati.com (close to one every second)
  26. 26. 1,200,000 source: Technorati.com
  27. 27. 1,200,000 source: Technorati.com (50,000 per hour)
  28. 28. 240,000 source: Technorati.com
  29. 29. 240,000 source: Technorati.com (close to three every second)
  30. 30. 75,000,000 source: Techcrunch.com
  31. 31. 75,000,000 source: Techcrunch.com (and counting)
  32. 32. Big numbers = Big deal
  33. 33. What are people saying about your clients?
  34. 34. Marketing challenge...
  35. 35. UGC can be great...
  36. 36. Or really bad...
  37. 37. Hurricane Kohls
  38. 38. Wal-Mart flog
  39. 39. Either way, it spreads quick
  40. 40. They don’t call it viral for nothing
  41. 41. So what spreads?
  42. 42. More real world examples
  43. 43. Just do it
  44. 44. In conclusion
  45. 45. Questions or Comments? Matt Dickman Marketing Strategist, Technology Evangelist
  46. 46. thank you Questions or Comments? Matt Dickman Marketing Strategist, Technology Evangelist

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