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Building Communities for Online News
 

Building Communities for Online News

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A presentation I gave at the National Writers Workshop in Wichita, KS on May 20, 2007

A presentation I gave at the National Writers Workshop in Wichita, KS on May 20, 2007

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  • Full Name Full Name Comment goes here.
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  • Online community is now a days most important aspect. You have given a good information about that. Thanks for sharing this. Nice presentation.
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  • I totally agree in a lot of points, and specially on this slide. It is so simple, if seen from the adequate perspective...
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  • All hail our glorious leader!
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  • I totally agree. I hate not being able to read an old NYTimes article just because I didn't remember to save the permalink they offer.
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  • Hi, I want to give a high level overview of building a community. I’m from the future. A future where newspaper sites are a major source of visibility, use, and revenue, mostly through reader participation. Another thing I want to talk about today is the difference between comments and community. They are quite different. I want to talk about building real communities and what that requires.

Building Communities for Online News Building Communities for Online News Presentation Transcript

  • Building Online Communities Matthew Haughey
  • Everything is moving online, newspaper subscriptions fall
  • Writers, editors, and organizations need to adapt
  •  
  • This doesn’t seem right .
  • Give readers community features and they’ll flock
  • Follow these steps to build a successful community
  • Why community?
  • Newspapers are a fixture in the physical community
  • … but not in the online world
  • Small towns: easy to be the sole source of online info
  • Large towns: name recognition
  • Web communities get traffic
  •  
  • More traffic: more readers, and more revenue possibilities
  • Digg, reddit, gothamist, blogs
  • Users expect interactivity online
  • News doesn’t have to be one-way
  • Comfortable with customization
  • Tyranny of choice
  • How to build it?
  • Robust user systems
  • Incorporate into existing logins
  • Don’t do this.
  • Personality in member profiles
  • Welcome contributions
  • Highlight the best
  • Have writers interact as well
  • Elevate members to writers & photographers
  • Embrace the web
  • Hire web-savvy teams
  • No barriers to reading
  •  
  • Open the archives, perm. URLs
  •  
  • How do you maintain it?
  • Moderation that’s fair
  • Online moderator: full-time job
  • Online moderator: ombudsman?
  • Emotions out of decisions
  • Craft some guidelines
  • Guidelines, not rules
  • Deal with troublemakers quickly
  • Metrics help run a community
  • Flagging spreads the work out
  • Favorites/voting for the good
  • Case Studies
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  • What’s stopping your organization from building a community of readers?
  • Everything is moving online, newspaper subscriptions fall
  • Add community features and grow your online audience
  • A collaborative news site can please readers and create revenue
  • Questions? [email_address]