Building Online Communities  Matthew Haughey
Everything is moving online, newspaper subscriptions fall
Writers, editors, and organizations need to adapt
 
This doesn’t seem right .
Give readers community features and they’ll flock
Follow these steps to build a successful community
Why community?
Newspapers are a fixture in the physical community
… but not in the online world
Small towns: easy to be the sole source of online info
Large towns: name recognition
Web communities get traffic
 
More traffic: more readers, and more revenue possibilities
Digg, reddit, gothamist, blogs
Users expect interactivity online
News doesn’t have to be one-way
Comfortable with customization
Tyranny of choice
How to build it?
Robust user systems
Incorporate into existing logins
Don’t do this.
Personality in member profiles
Welcome contributions
Highlight the best
Have writers interact as well
Elevate members to writers & photographers
Embrace the web
Hire web-savvy teams
No barriers to reading
 
Open the archives, perm. URLs
 
How do you maintain it?
Moderation that’s fair
Online moderator: full-time job
Online moderator: ombudsman?
Emotions out of decisions
Craft some guidelines
Guidelines, not rules
Deal with troublemakers quickly
Metrics help run a community
Flagging spreads the work out
Favorites/voting for the good
Case Studies
 
 
 
 
 
What’s stopping your organization from building a community of readers?
Everything is moving online, newspaper subscriptions fall
Add community features and grow your online audience
A collaborative news site can please readers and create revenue
Questions? [email_address]
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Building Communities for Online News

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A presentation I gave at the National Writers Workshop in Wichita, KS on May 20, 2007

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  • Hi, I want to give a high level overview of building a community. I’m from the future. A future where newspaper sites are a major source of visibility, use, and revenue, mostly through reader participation. Another thing I want to talk about today is the difference between comments and community. They are quite different. I want to talk about building real communities and what that requires.
  • Transcript of "Building Communities for Online News"

    1. 1. Building Online Communities Matthew Haughey
    2. 2. Everything is moving online, newspaper subscriptions fall
    3. 3. Writers, editors, and organizations need to adapt
    4. 5. This doesn’t seem right .
    5. 6. Give readers community features and they’ll flock
    6. 7. Follow these steps to build a successful community
    7. 8. Why community?
    8. 9. Newspapers are a fixture in the physical community
    9. 10. … but not in the online world
    10. 11. Small towns: easy to be the sole source of online info
    11. 12. Large towns: name recognition
    12. 13. Web communities get traffic
    13. 15. More traffic: more readers, and more revenue possibilities
    14. 16. Digg, reddit, gothamist, blogs
    15. 17. Users expect interactivity online
    16. 18. News doesn’t have to be one-way
    17. 19. Comfortable with customization
    18. 20. Tyranny of choice
    19. 21. How to build it?
    20. 22. Robust user systems
    21. 23. Incorporate into existing logins
    22. 24. Don’t do this.
    23. 25. Personality in member profiles
    24. 26. Welcome contributions
    25. 27. Highlight the best
    26. 28. Have writers interact as well
    27. 29. Elevate members to writers & photographers
    28. 30. Embrace the web
    29. 31. Hire web-savvy teams
    30. 32. No barriers to reading
    31. 34. Open the archives, perm. URLs
    32. 36. How do you maintain it?
    33. 37. Moderation that’s fair
    34. 38. Online moderator: full-time job
    35. 39. Online moderator: ombudsman?
    36. 40. Emotions out of decisions
    37. 41. Craft some guidelines
    38. 42. Guidelines, not rules
    39. 43. Deal with troublemakers quickly
    40. 44. Metrics help run a community
    41. 45. Flagging spreads the work out
    42. 46. Favorites/voting for the good
    43. 47. Case Studies
    44. 53. What’s stopping your organization from building a community of readers?
    45. 54. Everything is moving online, newspaper subscriptions fall
    46. 55. Add community features and grow your online audience
    47. 56. A collaborative news site can please readers and create revenue
    48. 57. Questions? [email_address]
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