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Leveraging the Power of B2B Social Communities

Presentation by Jim Sulecki at the American Society of Business Publication Editors\' Digital Symposium, November 2009.

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Leveraging the Power of B2B Social Communities,[object Object],ASBPE Digital Symposium,[object Object],11.3.09 | Jim Sulecki,[object Object]
Business Media has long been about “Community”,[object Object],The good b2b editor is really like the host of a good “cocktail party”…,[object Object],[object Object]
 Print
 OnlineI.e. – it’s more the brand,the community, the conversation, than it is about the medium.,[object Object]
Community Features,[object Object],Comments,[object Object]
Community Features (cont.),[object Object],Direct Peer-to-Peer Contact on Event Microsites,[object Object]

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