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Archana Sridhar - Born To Blog


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Can one tool help you share your story, build your brand, provide timely information to a variety of audiences and strengthen supporter engagement? Blogs can! In this session, learn how to create and maintain a blog for the different strategic goals of your organization. You will be introduced to the basics of blogging including different blogging platforms and blogging principles: managing expectations, becoming an authority, and building networks. Learn the secrets of blogging success with real examples from nonprofits.

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Archana Sridhar - Born To Blog

  1. 1. Born to Blog An introduction to nonprofit blogging Archana Sridhar The South Asian Philanthropy Project and Indiana University
  2. 2. What is a blog? <ul><li>Short for ‘weblog’ </li></ul><ul><li>Usually an online journal </li></ul><ul><li>Contains regular commentary or news </li></ul><ul><li>Personal, professional, and/or organizational </li></ul><ul><li>Reverse chronological order </li></ul>
  3. 3. An example <ul><li>Interplast – So No Child Must Wait </li></ul>
  4. 4. Benefits of blogging <ul><li>Substance: Real-time commentary on relevant issues. </li></ul><ul><li>Marketing: Reinforce your brands and claim expertise. </li></ul><ul><li>Outreach: Forum to recognize and cultivate volunteers, donors, and journalists. </li></ul><ul><li>Fundraising: Talk about appeals, campaigns, donors, and drive traffic. </li></ul><ul><li>Community-building: Provide on-line resources and community-building. </li></ul>
  5. 5. Case Study <ul><li>South Asian Philanthropy Project </li></ul>
  6. 6. Pros <ul><li>Instant Publication </li></ul><ul><li>Feedback and Comments </li></ul><ul><li>Searchable </li></ul><ul><li>Automatically Archives </li></ul><ul><li>Links </li></ul>
  7. 7. Cons <ul><li>Dependent on Internet Access </li></ul><ul><li>No Authority or Control </li></ul><ul><li>Too Much Information </li></ul><ul><li>Takes Staff Time </li></ul><ul><ul><li>How much? </li></ul></ul>
  8. 8. How to start a blog <ul><li>Think about resources </li></ul><ul><ul><li>How much do you want to pay? – free to hundreds per year </li></ul></ul><ul><ul><li>What kind of tech expertise do you have? </li></ul></ul><ul><ul><li>Look and customization </li></ul></ul><ul><ul><li>Ease of use </li></ul></ul><ul><ul><li>Widgets </li></ul></ul>
  9. 9. How to start a blog cont’d <ul><li>Pick a platform </li></ul><ul><ul><li>Google Blogger </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>Typepad </li></ul></ul><ul><li>Can be up and running in minutes! </li></ul>
  10. 10. Another example <ul><li>Kiva Chronicles </li></ul>
  11. 11. Principles for nonprofit blogging <ul><li>Manage expectations </li></ul><ul><li>Become an authority </li></ul><ul><li>Build networks </li></ul><ul><li>Entertain while being informative </li></ul>
  12. 12. Some more examples <ul><li>PhilanTopic </li></ul><ul><li>Give and Take </li></ul>
  13. 15. Practical tips <ul><li>Use interns </li></ul><ul><li>Keep it simple </li></ul><ul><li>Write informally and often </li></ul><ul><li>Expand into other social media </li></ul>
  14. 16. Some more examples <ul><li>MaRS </li></ul><ul><li>Ontario Nonprofit Network </li></ul>
  15. 19. Some resources <ul><li>CanadaHelps (MyCharityConnects) </li></ul><ul><li>Lucy Bernholz (Philanthropy 2173) </li></ul><ul><li>Beth Kantor (Beth’s Blog) </li></ul><ul><li>Nonprofit Blog Exchange </li></ul><ul><li>NetSquared </li></ul><ul><li>Marnie Webb (ext337) </li></ul>
  16. 20. Thank you! <ul><li>Thank you to: </li></ul><ul><ul><li>CanadaHelps </li></ul></ul><ul><ul><li>Cindy Dabney of Indiana University </li></ul></ul><ul><ul><li>Seth Mazow, formerly of Interplast </li></ul></ul><ul><ul><li>The South Asian Philanthropy Project ( ) </li></ul></ul><ul><li>Questions? </li></ul>