WAM! 2008: Empowering Online Communities

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WAM! 2008: Empowering Online Communities

  1. 1. Empowering online communities March 29, 2008 Resource list: http://www.deannazandt.com/wam/
  2. 2. What is Web 2.0? <ul><li>Controversy around definition </li></ul><ul><li>The enrichment of the web that incorporates user-generated features, feedback, collaborations and content into existing structures, and offers enhanced organization of information for easy retrieval and reusability </li></ul>
  3. 3. Common features <ul><li>Tagging </li></ul><ul><li>RSS </li></ul><ul><li>User-generated content </li></ul><ul><li>Multimedia </li></ul><ul><li>Social network </li></ul><ul><li>Recommendations, ratings </li></ul><ul><li>AJAX </li></ul><ul><li>User’s focus is on the entire experience: </li></ul><ul><li>“ I can participate” </li></ul><ul><li>Organization’s focus is: </li></ul><ul><li>“ This is the service we offer” </li></ul>
  4. 4. Some example sites <ul><li>YouTube </li></ul><ul><li>User-generated content </li></ul><ul><li>Multimedia </li></ul><ul><li>Tagging </li></ul><ul><li>Ratings </li></ul><ul><li>Social network </li></ul><ul><li>Customized profiles </li></ul><ul><li>RSS </li></ul>
  5. 5. Some example sites <ul><li>Wikipedia </li></ul><ul><li>User-generated content </li></ul>
  6. 6. Some example sites <ul><li>Flickr </li></ul><ul><li>User-generated content </li></ul><ul><li>Multimedia </li></ul><ul><li>Tagging </li></ul><ul><li>Comments </li></ul><ul><li>RSS </li></ul><ul><li>Social network </li></ul><ul><li>Groups </li></ul>
  7. 7. Some example sites <ul><li>Flickr </li></ul><ul><li>User-generated content </li></ul><ul><li>Multimedia </li></ul><ul><li>Tagging </li></ul><ul><li>Comments </li></ul><ul><li>RSS </li></ul><ul><li>Social network </li></ul><ul><li>Groups </li></ul>
  8. 8. Some example sites <ul><li>Facebook </li></ul><ul><li>Customized profiles </li></ul><ul><li>Social network </li></ul><ul><li>User-generated content </li></ul><ul><li>Multimedia </li></ul>
  9. 9. Some example sites <ul><li>digg </li></ul><ul><li>Recom-mendations </li></ul><ul><li>RSS </li></ul><ul><li>Social network </li></ul>
  10. 10. Some example sites <ul><li>del.icio.us </li></ul><ul><li>Recom-mendations </li></ul><ul><li>Tagging </li></ul><ul><li>Social network </li></ul><ul><li>RSS </li></ul>
  11. 11. Common features <ul><li>Tagging </li></ul><ul><li>RSS </li></ul><ul><li>User-generated content </li></ul><ul><li>Multimedia </li></ul><ul><li>Social network </li></ul><ul><li>Recommendations, ratings </li></ul><ul><li>AJAX </li></ul><ul><li>User’s focus is on the entire experience: </li></ul><ul><li>“ I can participate” </li></ul><ul><li>Organization’s focus is: </li></ul><ul><li>“ This is the service we offer” </li></ul>
  12. 12. Why web 2.0 is important <ul><li>Original intention of the web: “Read/write web” </li></ul><ul><li>Expectations of users have shifted </li></ul><ul><ul><li>“ Grazers” of information </li></ul></ul><ul><ul><li>Need explicit contextual cues </li></ul></ul><ul><ul><li>Creators/collaborators of content </li></ul></ul><ul><li>Create loyalty and community by providing the tools </li></ul>
  13. 13. Why web 2.0 is important <ul><li>3 huge opportunities for women’s media: </li></ul><ul><ul><li>Need in this moment in history: the intervention </li></ul></ul><ul><ul><li>Move towards “ granularity ” and providing services , not destinations </li></ul></ul><ul><ul><li>Grow traffic , reach new audiences </li></ul></ul><ul><ul><li>Consistent with our values of empowerment , community ; open, participatory, democratic, and accountable </li></ul></ul>
  14. 14. How we can do it <ul><li>Keep your organizational goals in mind </li></ul><ul><li>Don’t reinvent the wheel </li></ul><ul><li>Some tools, widgets and add-ons for sites: </li></ul><ul><ul><li>NING </li></ul></ul><ul><ul><li>Flickr badges </li></ul></ul><ul><ul><li>Skype </li></ul></ul>
  15. 15. Workshop #1: Women’s eNews
  16. 16. Workshop #1: Women’s eNews
  17. 17. Workshop #2: Bitch Magazine
  18. 18. Workshop #2: Bitch Magazine
  19. 19. Closing thoughts <ul><li>Focus on organization’s goals , not tech </li></ul><ul><li>Be open to collaborating with your users, but you don’t have to sacrifice your overall editorial control or voice </li></ul><ul><li>Experiment with your users, have fun </li></ul><ul><li>Resources: http://www.deannazandt.com/wam/ </li></ul>

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