match2blue creates mobile applications for iPhone, Android and Java based on mobile social networking, mobile location and real-time matching. The presentation gives an overview of our technology and business model

1. Mobile Premier Awards
January 2010
CONFIDENTIAL
JUST FOR INTERNAL USE

2. Mobile business opportunity.
match2blue is the most comprehensive and fastest-to-market Mobile Solutions Provider in
the market offering…
…mobile solutions and community enabling applications that are highly customizable to the
requirements of businesses that strive to connect and engage with their employees and/or
customers in real time.
…strong revenue enhancement and cost reduction opportunities
…location based real-time technology that is available on smart phones (including iPhone,
BlackBerry, Android, Palm, etc.) and 400 other phones, covering over 70% of the global
handset market.
match2blue has offices in Jena and Mainz, Germany and New York City, USA.

3. match2blue is a service provider for mobile community and
relationship management.
Real-Time
Mobile, Matching
of Interests
MOBILE CUSTOMER
INTRANET RELATIONSHIP
PROVIDER MANAGEMENT
MOBILE
BUSINESS
ADVERTISING
INTELLIGENCE
CLIENT´S CLIENTS´S
INTERNAL EXTERNAL
STAKEHOLDERS: STAKEHOLDERS:
Cost savings Revenue
COMMUNITY
enhancement
COMMUNITY
MANAGEMENT
MANAGEMENT
SOCIAL SOCIAL
NETWORKING NETWORKING

4. match2blue: Real time matching of people, events,
locations and products – anytime and anywhere.
Life is mobile and mobility is a driving force to engage with friends, customers and
employees.
The desktop computers age for social interaction is over. Both, your customers and
employees communicate increasingly on cell phones. Where are you as an organization?
We enable you to stay ahead of the developments in social interaction and to leverage
attractive revenue enhancement and cost saving opportunities.

5. match2blue: Creating engagements.
The heart of match2blue is an engine capable of matching millions of profiles and
processing millions of events simultaneous. Any relationship an organization/ brand or
community has can be managed and put into perspective through the match2blue
technology.
This core feature is used to define customized information to organizations, companies and
communities to strengthen their connections with and observations of their peers.
m2b matching engine
1Toensure flawless and secure transactions match2blue uses Apama® Event Processing Technology by Progress, the world leader in
Event Processing Technologies.

6. Use Case: match2blue as CRM Tool.
Some examples.
Dispatch the latest product information to your customers. (micro targeted thru interest
matrix and detailed consumer profiling).
• Customers help customers (questions, feedback).
• Real Time Feedback.
• Coupons, Events Invites, Product test – in real time.
• Where can I buy your product? Real Time guidance.
• Connect with other customers per their interest.
• Secondary Information that is interesting for your target group (e.g. What is the hippest
bar in town?)
• Identify Opinion Leaders, Supporter and Critics among your customers and reach out to
them individually and targeted.
• Location-based offers and request from customer to customer.
• Users Intelligence data.
• Connect and evaluate users intelligence data with socio-demographic data and interest.

7. Use Case: match2blue as mobile intranet tool.
Some examples.
Employees connect with employees – based upon their profiles. (send targeted message to
the people with the specific targeted knowledge).
Employees connect with employees while traveling for business:
• Taxi sharing
• Hotel- or restaurant recommendations
Targeted reporting or dispatch of information.
All kinds of evaluations:
• How connected are our employees and how communicative are they?
• Where do we need to improve our network?
• Who are our Opinion Leaders?
The daily call to action – proverb, motivational lines.
Real time information exchange in crisis or celebration.
Location-based offer from employee to employee.
Real time sales force support:
• Mobile product information
• Real time chat between departments
• Real time feedback to product and customer behavior (questionnaires/ complaint
management

8. Screendesign.
People
Matching
Profile
Definition
Message
Board
Customized
Front Page
Geo Tagging

9. Ideas for a cinema chain.
Feature
Mobile last-minute ticket discount program based on the user
location (blue dot on right) and interest.
Scenario
A show with only 30% ticket sales 15 minutes before show
begin sends a targeted message to cinema members with a
certain profile and within a certain actual distance to the
theater. The same info is displayed on the map (pop-up).
Benefit to users
Discounted tickets to shows within my interest genre and
proximity.

10. Ideas for a university - Service for students.
Students and Alumni can match and meet each other location
and interest based (wherever they are) to discuss, learn,
create study groups or car pools, to exchange books and
instructional materials (mobile book exchange) or talk about
good old times and their Alma Mater.
Students can support each other with help concerning expert
issues, comprehension problems, in-class examples,
preparation for exams, etc. – real-time and on their mobile
phone.
Students can evaluate courses, professors, content, etc. and
view the evaluation and comments of others. Students as well
as the university receive valuable information.

11. Ideas for a university - Mobile university.
The university provides mobile information to their students
and Alumni (schedules, chat with tutors, exercises, list of
literature, office hours of professors, etc.).
Students and alumni receive interest based information and
offers regarding courses based on their profiles (additional
courses, education, individual interests, coupons from
partners, e.g. bookstores or jobs).
University receive valuable information about your students:
• Networks of students?
• How communicative are they?
• Find opinion leaders and multipliers and target them in your
communication.

12. Ideas for consumer brands - Bar code scanner.
Customers scan bar codes and receive…
• Information about the product
• Ratings and reviews from other customers
• Targeted coupons (e.g., for free trial)
or are invited to…
• Review products themselves (e.g., at home after use) or
• rate other reviews
• Chat with other customers that bought the same product to
• exchange thoughts and their experience.
Consumer brands can identify and interact with
critcal customers, brand ambassadors (heavy users),
opinion leaders

13. Ideas for a service app - Information for citizens.
An application as a social network for the region
• Users get in contact with each other and meet based on their interests and location.
• Member help members with questions (e.g. where can you eat good Sushi in Munich)
• User can send messages for free to other members or groups, organize their hobbies (e.g.
who wants to go running?), carpool and match their friends.
• Interest based information for citizens from schools, clubs, church, municipal utility and
politicians, etc.
“Targeted advertizing/couponing”: Companies from the region send out their offers and
coupons based on profile information (interests, etc) in a specific radius
• Remaining tickets for the cinema 15 min before the movie starts in an area of 2 km to all
movie fans for half the price!
• The first beer for free in a bar on a poorly attended evening.
Regional craftsmen portal: local craftsmen are making offers.

14. For more information.
match2blue
www.match2blue.com
blog.match2blue.com
www.twitter.com/match2blue