1. What led to the downfall of the Toyota
brand-name worldwide?
s1190034 Masayuki Takei
2. Outline
● Background
● Introduction
● What is TOYOTA
● Downfall of TOYOTA
● History of recall
● Correspondence of problem
● In 2014
● Summary
● Reference
3. Background
● TOYOTA is a most popular company.
● Recentry, evolution of car is gathering attention from many types of field.
● Many cars that is made in Japan are gathering attention.
4. Introduction
● I suppose to introduce about downfall of the TOYOTA brand-name.
● I suppose to include my opinion, viewpoint and so on.
5. What is TOYOTA
● TOYOTA is company related with a car.
● Kiichiro Toyoda founded the company in 1937.
● This company is in prefecture of Aichi.
● There are 333,498 employees in the company.
● Total assets is 4143747300 million yen.
6. Downfall of TOYOTA
● A lot of fatal accident have happpened and countermeasure of TOYOTA
was not good.
● The car of TOYOTA had crashed by accelerator didn’t work.
7. History of recall
● 3.8 million TOYOTA cars recalled by floor mat problem in 2009.
● 2.3 million TOYOTA cars recalled by faulty accelerator pedals in 2010.
○ 1.1 million TOYOTA cars added pedal problem recall in US.
○ 1.8 million TOYOTA cars pedal problem recall in China and Europe.
● 2.7 million cars recalls for ges pedal problem in 2011.
8. History of recall
● TOYOTA cars got a large amount of proceeds in US.
● If American cars didn’t sell, an unemployed person have been increased.
● American car did not sell well during TOYOTA cars sell well.
9. Correspondence of problem
● To exchange the pedal
● To install the brake over ride system
● I suppose that TOYOTA has not problem about the problem.
10. In 2014
● TOYOTA expect increase of number of sales.
● TOYOTA car will become improvement of fuel efficiency.
● Recentry, evolution of car goes on new field, so car maker will raise the
number of sales.
● TOYOTA recall cars.
11. Summary
● TOYOTA had the big problems in 2009-2011.
● Recall is the strategy of survival.
● I suppose that problem occurs from large existence.
