Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

無題プレゼンテーション13

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

  • Be the first to like this

無題プレゼンテーション13

  1. 1. What led to the downfall of the Toyota brand-name worldwide? ID: s1200017
  2. 2. Outline ● Topic ● The automaker produces ● A robust growth ● Vehicle sales ● Emerging markets ● In China Toyota’s sales ● Toyota’s North American sales ● References
  3. 3. Topic ● What led to the downfall of the Toyota brand- name worldwide? ● Do you think it is bouncing back in 2014?
  4. 4. The automaker produces ● Toyota has benefited hugely from a deteriorating yen since the automaker produces almost 50% of its vehicles in Japan. ● The overseas profits translate back to more yen when repatriated.
  5. 5. A robust growth ● The automaker also recorded a robust growth in operating profits from 1.32 trillion yen($13 billion) in fiscal 2013 to 2.29 trillion yen ($22.5 billion) in fiscal 2014. ● The company attributed this increase to successful efforts at cost reduction and efficient marketing strategies.
  6. 6. Vehicle sales ● Consolidated vehicle sales for the fiscal year grew from 8.87 million to 9.1 million, implying a growth of nearly 3%. ● The automaker left its unit sales guidance of 10.1 million units for the calendar year 2014 unchanged. For fiscal 2015, the car maker gave a cautious outlook, projecting a slowdown in the number of cars sold.
  7. 7. Emerging markets ● Despite record profits, the automaker was cautious on sales in emerging markets. ● The gradual withdrawal of the Fed’s quantitative easing, or tapering as it is known, is causing currency fluctuations in developing economies, which is driving uncertainty in these markets. ● Political turmoil in Thailand, one of Toyota’s key markets, could also drive down sales in 2014.
  8. 8. In China Toyota’s sales ● In China, Toyota’s sales grew 9.2% to 917,500 vehicles in 2013. ● Sales were weak during the first half of the year, as the automaker battled anti- Japanese sentiment among the general public triggered by political reasons.
  9. 9. Toyota’s North American sales ● Through the three quarters of the fiscal year, Toyota’s North American sales rose 5.2% to 1.97 million units. ● However, for the fiscal year 2014, Toyota’s North American sales increased only to 2.53 million units, due to a weak presence in the pickup segment and harsh weather which is affecting the overall automotive industry.
  10. 10. References ● http://www.autoblog.com/2010/01/21/toyota-issues- ● http://www.cbsnews.com/stories/2010/02/24/ev eningnews/main6240051.shtml ● http://www.washingtontimes.com/news/2010/mar/03 ● http://www.forbes. com/sites/greatspeculations/2014/05/13/toyota-motors- earnings-review-strong-sales-in-japan-weak-yen-propel- toyota- to-profitability-but-outlook-cautious/

    Be the first to comment

    Login to see the comments

Views

Total views

269

On Slideshare

0

From embeds

0

Number of embeds

3

Actions

Downloads

2

Shares

0

Comments

0

Likes

0

×