The downfall of Toyota was due to several major product recalls that damaged their reputation for quality and safety. Issues like faulty acceleration pedals and axles in some models led to traffic accidents in Japan in 2004 and 2005. While Toyota introduced new hybrid models like the Lexus LS, their sales fell compared to other major automakers as more vehicle issues came to light. Toyota worked to repair loans from banks and deal with the crisis, but rebuilding trust in their brand has remained a long-term challenge.

1. What led to the downfall of the
Toyota brand-name worldwide?
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Kenta Takahashi

2. heading
● Whats TOYOTA
● What are the factors responsible for the
TOYOTA downfall
● How is Toyota doing when compared with Ford
or some other big car manufacturers
worldwide?
● How is Toyota trying to cope/deal with this
major problem?
● conclusion
● reference

3. What's TOYOTA?
● Toyota Motor Corporation is a Japanese
automaker. The birth of the automotive sector
Toyoda Automatic Loom Works independently,
has recorded sales of more than 20 trillion yen
on a consolidated each year in today, the giant
Japanese largest single manufacturer. I have
offices around the world.

4. What are the factors responsible for
the Toyota downfall?
● Toyota Japan recall standing problem
● Traffic accidents handle operation of Hilux is no
longer dominated in Kumamoto Prefecture in
August 2004 has occurred.

5. ● Despite the defects of the axle was present,
Kumamoto prefectural police, raided the
company for failing to perform the recall for
vehicles sold, in August 2005. That the accident
break relay rod of 5 from dealer to model
change since the December 1988 is reported
and lack of strength was discovered in-house
survey of 96 around, switching to improved
products new production worth to the company
but was that they were left revealed the amount
that is available on the market

6. How is Toyota doing when compared with Ford or
some other big car manufacturers worldwide?
● The luxury car brand Lexus which was
introduced in Japan in August 30, and selling
60% of the year target was not sluggish. This
includes the introduction of the new LS which is
the flagship of the brand was delayed as fourth
generation life table of contents type of de facto
Celsior so far is also one of the factors, but
Toyota itself is not seriously so. Also launched a
FR hybrid vehicle the world's first, such as
setting the hybrid vehicles to the new LS, it is
also active in the introduction of hybrid
technology to the Lexus.

7. How is Toyota trying to cope/deal
with this major problem?
● Former Mitsubishi Bank and Sumitomo Bank is
old (see article Sumitomo Bank) that when
Toyota was in crisis, broke off the deal ran the
recovery of loans first and foremost. SB has
been regarded as the "enemy" in the Toyota in
for that. For Sumitomo Bank and Sakura Bank
old current was a "benefactor" is merged, it is
pointed out relationship with Sumitomo Mitsui
Banking

8. ● Corporation that are estranged than before.
However, it is independent Speaking Toyota
either, (Mitsui Niki Association, Sumitomo white
water Board, Mitsubishi Friday meeting, Furong
Association, Sanwa Samizu-kai, DKB group)
and by one the old six large enterprise group
never has to form comparable to the "Toyota
Group", estranged and Sumitomo Mitsui
Banking Corporation will affect the
management.

9. conclusion
● TOYOTA will will meet with large branch point
now.
● It will be a challenge How can or will face the
new technologies such as electric vehicles and
robots.

10. Reference
● http://newsroom.toyota.co.jp/en/
● http://en.wikipedia.org/wiki/Toyota
● http://www.cbsnews.com/stories/2010/02/24/ev
eningnews/main6240051.shtml
● http://www.washingtontimes.com/news/2010/ma
r/03/toyotas-sales-fall-as-more-fatalities-
reported/