1. What led to the downfall of the
Toyota brand-name
worldwide? Do you think it is
bouncing back in 2014?
Week 13

2. Contents
• Introduction
• History of Toyota
• The deficit of Toyota
• A decline of Toyota
• Toyota which achieves revival
• The future Toyota brand
• Conclusion
• Reference

3. Intoroduction
• Toyota is showing a decline.
• Some of other Japanese major company
shows a decline.
• Why does such a thing happen?

4. History of Toyota
• The road transport department was
established by TOYODA AUTOMATIC
LOOM WORKS in 1933.
• Automotive manufacturing was started in
1935 and Toyota Motor Industries was
established in 1937.
• Hybrid car Prius was produced in 1997.

5. The deficit of Toyota
• The Lehman shock happened in 2008 and
Toyota received the economical blow.
• Massive recall will occur from 2009 in
2010, and Toyota will fall into a critical
situation.

6. A decline of Toyota
• A strong yen continues from 2010.
• The Great East Japan Earthquake and the
Thailand deluge will be generated in 2011,
and Toyota will fall to the third in the world.

7. Toyota which achieves revival
• Management was supported by business
efforts, such as various cost reductions.
• Sales were lengthened by the strong-yen
relief by Abenomics.
• The operating profit in 2014 updated the
highest ever result.

8. The future Toyota brand
• A possibility of gaining profits more is high.
• However, a hard scene may also be
visited depending on a motion of the
economy in the world, and a motion of a
policy of Japan.
• Toyota will be asked about economic high
skill.

9. Conclusion
• The Toyota brand had dropped vigor
greatly by generating of an economic
problem, or recall.
• However, vigor is regained by the strong-
yen relief by the business effort or a policy
of Japan.

10. Reference
• Careers in Brand Management
• http://books.google.co.jp/books?hl=ja&lr=&id=3q9ldOX6sDEC&oi=fnd&pg=PA5&dq=What+led+to
+the+downfall+of+the+Toyota+brand-name+worldwide%3F+Do+you+think+it+is+bouncing+back
+in
+2014%3F&ots=Wt3C1oeyhB&sig=16ELSmKwMcCOc4lVNfG8rnTqpSo#v=onepage&q&f=false
• Affluenza: How Overconsumption Is Killing Us—and How to Fight Back
• http://books.google.co.jp/books?hl=ja&lr=&id=zfXxAAAAQBAJ&oi=fnd&pg=PP1&dq=What+led+to
+the+downfall+of+the+Toyota+brand-name+worldwide%3F+Do+you+think+it+is+bouncing+back
+in+2014%3F&ots=Q6PJtwScVY&sig=hGMayIpgdUsYPgpxr7CGR58n5rc#v=onepage&q&f=false
• Quest: Leading Global Transformations
• http://books.google.co.jp/books?hl=ja&lr=&id=1kXXAgAAQBAJ&oi=fnd&pg=PA123&dq=What+led
+to+the+downfall+of+the+Toyota+brand-name+worldwide%3F+Do+you+think+it+is+bouncing
+back+in
+2014%3F&ots=RTN6luP5vX&sig=QrBShHiwex3_Mt2aR0VcaxOGJ28#v=onepage&q&f=false
• Affluenza: The All-Consuming Epidemic
• http://books.google.co.jp/books?hl=ja&lr=&id=ZhwLT_-4ICAC&oi=fnd&pg=PT5&dq=What+led+to
+the+downfall+of+the+Toyota+brand-name+worldwide%3F+Do+you+think+it+is+bouncing+back
+in+2014%3F&ots=KZQWNZX00g&sig=3Om-Y5WFq7HS-
JaE6UhapBi1zLE#v=onepage&q&f=false