From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Ā
Scoopit and Content Marketing Analysis
1. Scoop.it & Content Curation
Marty Smith
http://www.scoop.it/u/martin-marty-smith
1
2. Scoop.it & Content Marketing
ā¢ What is Scoop.it?
ā¢ Scoop.it Revolutions:
ā Overview.
ā Scoops To Views.
ā Scoops To Followers.
ā Scoops To Daily Averages (views).
ā Scoops to Reactions
ā¢ Content Marketing Conclusions
2
3. What Is Scoop.it
ā¢ Curation tool capable of
crawling social web
based on specific
keywords.
ā¢ Watch and curate social
web into magazine-like
feeds.
ā¢ Share feeds with other
social nets such as
Pinterest, LinkedIn and
Twitter.
3
4. Scoop.it Revolutions
ā¢ Overview
ā Started using Scoop.it in 2011.
ā Created Curation Revolution First.
ā Followed with BI Revolution, Design Revolution,
Social Marketing Revolution, Ecom Revolution,
Thank You Revolution and Contests and Games
Revolution.
4
9. Scoop.it Content Marketing Summary
ā¢ Scoop.it is a great content marketing platform:
ā Produced over 70,000 views in 2 years.
ā Almost 5,000 followers.
ā Almost 1 follower per scoop.
ā More than 30,000 reactions.
ā¢ Twitter
ā Less efficient than Scoop.it, butā¦
ā¢ Scoop.it & Twitter help each other.
ā¢ Not an either or but a Scoop.it AND situation.
9
10. Summary
ā¢ Data shows each feed makes different contributions:
ā Curation Revolution = oldest feed, highest daily
average views (397 followers)
ā Contest & Games = newest feed and fastest
growing (with 689 followers).
10
11. Summary
ā¢ Data shows each feed has different contributions:
ā Games and Startups have the most followers
(Games 689, Startup Revolution 2,800).
ā Social Marketing Revolution gets the most
reactions per scoop (17.32 reactions per scoop
with overall average at 8, so 225% over).
11
12. Summary
ā¢ Data shows each feed has different contributions:
ā Design Revolution get the most views per scoop
(reinforcing the visual marketing trend weāve seen)
with 39 views per Scoop vs. overall average of 16 or
245% above).
ā¢ Conclusion
ā Scoop.it helps weave a tapestry that makes your
content marketing efforts stronger boosting followers,
curation efficiency and providing valuable data to help
drive your content marketing.
12