Scoop.it & Content Marketing• What is Scoop.it?• Scoop.it Revolutions:– Overview.– Scoops To Views.– Scoops To Followers.– Scoops To Daily Averages (views).– Scoops to Reactions• Content Marketing Conclusions2
What Is Scoop.it• Curation tool capable ofcrawling social webbased on specifickeywords.• Watch and curate socialweb into magazine-likefeeds.• Share feeds with othersocial nets such asPinterest, LinkedIn andTwitter.3
Scoop.it Revolutions• Overview– Started using Scoop.it in 2011.– Created Curation Revolution First.– Followed with BI Revolution, Design Revolution,Social Marketing Revolution, Ecom Revolution,Thank You Revolution and Contests and GamesRevolution.4
Scoop.it Content Marketing Summary• Scoop.it is a great content marketing platform:– Produced over 70,000 views in 2 years.– Almost 5,000 followers.– Almost 1 follower per scoop.– More than 30,000 reactions.• Twitter– Less efficient than Scoop.it, but…• Scoop.it & Twitter help each other.• Not an either or but a Scoop.it AND situation.9
Summary• Data shows each feed makes different contributions:– Curation Revolution = oldest feed, highest dailyaverage views (397 followers)– Contest & Games = newest feed and fastestgrowing (with 689 followers).10
Summary• Data shows each feed has different contributions:– Games and Startups have the most followers(Games 689, Startup Revolution 2,800).– Social Marketing Revolution gets the mostreactions per scoop (17.32 reactions per scoopwith overall average at 8, so 225% over).11
Summary• Data shows each feed has different contributions:– Design Revolution get the most views per scoop(reinforcing the visual marketing trend we’ve seen)with 39 views per Scoop vs. overall average of 16 or245% above).• Conclusion– Scoop.it helps weave a tapestry that makes yourcontent marketing efforts stronger boosting followers,curation efficiency and providing valuable data to helpdrive your content marketing.12
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