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Save The World Marketing

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In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from for profit companies. These slides, created for PechaKucha Night Thursday May 23rd, define Save The World Marketing.

Published in: Business, News & Politics
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Save The World Marketing

  1. 1. Save The WorldMarketingMartin W. Smith(G+)@ScentTrail
  2. 2. 5/23/2013 2
  3. 3. 5/23/2013 3
  4. 4. Social Shift = Cause Marketing Important.5/23/2013 4
  5. 5. Social Shift = Distributed (COPE – CreateOnce Publish Everywhere) in real time,global.5/23/2013 5
  6. 6. Social Shift = Community createsbrand advocacy. (community =experts).5/23/2013 6
  7. 7. “Perpetual beta”.5/23/2013 7
  8. 8. Social Shift = CollaborativeCompetition.5/23/2013 8
  9. 9. Social Shift =Engagement RULES.5/23/2013 9
  10. 10. 5/23/2013 10
  11. 11. 5/23/2013 11Storytelling = strength.
  12. 12. 5/23/2013 12Save World Context = strength.
  13. 13. 5/23/2013 13Emotions= strength.
  14. 14. 5/23/2013 14SEO = Strength
  15. 15. 5/23/2013 15REACH & Viral Marketing = Strength.
  16. 16. 5/23/2013 16Logic & Testing = Strength.
  17. 17. 5/23/2013 17
  18. 18. 5/23/2013 18Combine Strengths from both.
  19. 19. 5/23/2013 19CureCancerStarter.org
  20. 20. 5/23/2013 20Martin W. Smith (G+)LinkedIn@ScentTrailScentTrail MarketingMartin.Smith@AtlanticBT.com

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