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Thinking Bigger


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Thinking Bigger is the key to creating the disruption needed for your Internet marketing to win.

This presentation made at the Digital Marketing for Business Conference in Raleigh, NC on 4.16 shares how to train your mind or team to THINK BIG by:

* Embracing The BHAG.

Published in: Business, Technology
  • Experience is the new LUXURY Good said Will Dean. A great quote with EPIC meanings and consequences. We Internet marketers tend to think we are creating something that creates something else (conversion or engagement). In fact OUR MARKETING is the experience. This is why REAL TIME is becoming so important to success.
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  • Thinking BIgger will be presented to the Digital Marketing For Business Conference #DMFB on TUESDAY 4.16 in Raleigh, NC at ONE. Use #THKBig and follow @ScentTrail to participate in the live presentation.
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Thinking Bigger

  1. 1. A painting is not about an experience. It is an experience. Mark Rothko Thinking Bigger4/13/2013 #THKBig #DMFB 1
  2. 2. Disruptive New UVPs Unique Value Propositions Why Think Bigger4/13/2013 #THKBig #DMFB 2
  3. 3. Habit Thinking Bigger Barriers4/13/2013 #THKBig #DMFB 3
  4. 4. Curse of Knowledge Thinking Bigger Barriers4/13/2013 #THKBig #DMFB 4
  5. 5. Thinking Bigger Training4/13/2013 #THKBig #DMFB 5
  6. 6. Martin’s RideAcross America 1. Embrace The BHAG4/13/2013 #THKBig #DMFB 6
  7. 7. Unique Customer Aspirations 2. Know UCA4/13/2013 #THKBig #DMFB 7
  8. 8. Brand Ideals Elicit Joy Enable Connection Inspire Exploration Evoke Pride Impact Society 3. Alignment4/13/2013 #THKBig #DMFB 8
  9. 9. Share Your LOVE Align Your LOVES4/13/2013 #THKBig #DMFB 9
  10. 10. BHAG: Cure Cancer Embrace BHAG Example4/13/2013 #THKBig #DMFB 10
  11. 11. Develop Personas Peter Patient Debbi Donor Dr. Donald Debbie Developer Know UCA Example4/13/2013 #THKBig #DMFB 11
  12. 12. THINK Less Proprietary More “collaborative competition” UCA “We” Not “Them”4/13/2013 #THKBig #DMFB 12
  13. 13. Apple = Exploration Toms = Impact Society Ben & Jerry’s = Joy Facebook = Connection Audi = Pride Alignment Examples4/13/2013 #THKBig #DMFB 13
  14. 14. Favorite Tools Google Plus Twitter Pinterest WordPress Slideshare Cool Tools4/13/2013 #THKBig #DMFB 14
  15. 15. Embrace BHAGsKnow Unique Customer Aspirations** Think WE Not Them **Align To Your Brand Ideals** Joy, Connection, Exploration, Pride, Society **Align To LOVE Summary4/13/2013 #THKBig #DMFB 15
  16. 16. Thanks,@ScentTrailCureCancerStarter.orgScentTrail Marketing Blog Martin W. Smith (g+)4/13/2013 #THKBig #DMFB 16