Ellissa Nolan's Advanced Facebook Seminar

2. WE HAVE A FACEBOOK PAGE… NOW WHAT?
Telling stories…. a couple of sentences, an image and a
link
Repurposing content
Connecting Rotary with your community
Connecting Rotary beyond your community
Shareable content
Growing your community
Embedding Facebook on your website
Setting up Tabs
Advertising on Facebook
Facebook and fundraising
Rotary/Facebook in times of crisis

3. TELLING VISUAL STORIES ON FACEBOOK

4. PLEASE DELETE– IT DOESN’T HELP ROTARY
Anything out of focus
Any photograph of anyone eating
The backs and bottoms of people
People not looking like they are enjoying
having their photograph taken
Pictures that don’t make sense to someone
not at the event
Bad backgrounds

5. A WINDOW TO OUR WORLD

6. REPURPOSING CONTENT
NEWSLETTER ARTICLE = 5 FACEBOOK POSTS

7. CONNECTING ROTARY WITH YOUR COMMUNITY
ADD + SEARCH FOR:
§ Your Rotary Members
§ Community members – invited them to connect
§ Emergency Services
§ Local politicians
§ Go find - local businesses
§ Other community organisation pages
§ Migrant centres, schools, TAFE’s, universities
§ Other Rotary clubs and members across Australia
§ ‘Mention’ other people and businesses in your posts eg:
§ @cancercouncil / @person’s name / #glenelg #fundraising #charity

8. OUR ROTARY FACEBOOK COMMUNITY
How to activate our Networked Non-Profit
organisation

9. GROWING ONLINE COMMUNITIES IS IMPORTANT
Member engagement and development

10. INFOGRAPHICS – CREATE SOME/SHARE SOME
Highly shareable
content
Information + graphic

11. ROTARY CLUB DIRECTORY - FACEBOOK FRIENDLY

12. EMBEDDING SOCIAL ON YOUR WEBSITE - TINT
FREE TOOL: https://www.tintup.com/

13. SETTING UP FACEBOOK TABS (NON-DEVELOPER)
Free Tool: https://www.antzmedia.com/home/fb-welcome-page

14. ADVERTISING ON FACEBOOK
What did $50 buy?

15. ADVERTISING ON FACEBOOK – EG: $50 - $100
• Attracted 340 local and
international participants
• Raised $110,000
• Immunized over 200,000
children against polio
• Achieved over 50 domestic
and international news
stories – Australia, USA,
Europe & Asia Pacific.
• Highest engaged content on
City of Sydney facebook
page ever!
Facebook Advertising guide book in development with training
directly from Facebook advertising team…. Watch this space!

16. HOOTSUITE: SCHEDULING POSTS
Free tool: https://hootsuite.com/

17. ROTARY AND FACEBOOK IN TIMES OF CRISIS

18. FACEBOOK AND FUNDRAISING

19. ROTARY #MYTHBUSTER & ‘FEEL GOOD FRIDAY’
Experiment!
• Emotions – happy or sad
• Colours – oranges and reds
• ‘Busting’ incorrect
perceptions
• Guiding fresh interpretations
of Rotary:
• Vibrant community
• Successful
• Delivering results
• Trustworthy
• Engaged and active
• Welcoming to newbies

20. YOU DON’T NEED PHOTOSHOP TO BE A
PROFESSIONAL! WWW.BEFUNKY.COM
• Free
• Drag and drop images
• Crop & Edit
• Design layout templates
• Easy export
• Upload to e-newsletters,
website and social media

21. BE FUNKY – FACEBOOK COVER IMAGES

22. Thank you
Ellissa Nolan
Online Editor + Community Manager:
/rotarydownunder