1. Using Facebook to Promote Rotary

2. 2012 Facebook Facts

Been around since February 2004

More than 800 million users (@ 1 Feb 2012)

Over 155 million Americans (50.14% of population – over
33 million new users in last 6 months)

More than 50% of active users log in each day

The average user:

Is connected to 80 pages, groups & events

Has 130 friend connections

50% of 18-34 year olds check Facebook when they wake
up
Source: Facebook & Rotary Slideshare; Rich Lalley
Rotary Club of Winnetka-Northfield

3. Who uses Facebook? (2012)

In America:
13-17: 8%
18-24: 24%
25-44: 50%
45+: 28%
Over 55 is the fastest growing
demographic on Facebook… especially
women!
Source: Facebook & Rotary Slideshare; Rich Lalley
Rotary Club of Winnetka-Northfield

4. Why use it for Rotary?

Free, easy PR!

Big source of potential members to share your
news with in a non invasive manner

Higher attendance at events

Showcases the human element of Rotary

Easily connect with other people

Get to know your club members better

Meet Rotarians around the world

Source people for Rotary programs / projects

Stay in touch with alumni
Source: Facebook & Rotary Slideshare; Rich Lalley
Rotary Club of Winnetka-Northfield

5. Rotary International Facebook Page

6. District 5840 Facebook Page

7. Seguin Rotary Facebook Page

8. What about privacy?

If you are concerned about certain data
becoming public, don't enter it! (Email too!)

Facebook terms of service:
“You own all of the content and information you post on
Facebook, and you can control how it is shared through your privacy
and application settings.” facebook.com/terms.php

What you see on Facebook is not necessarily
what other people see

Make use of “friend lists” to control who can
see what
Source: Facebook & Rotary Slideshare; Rich Lalley
Rotary Club of Winnetka-Northfield

9. Use your personal page for Rotary

Share Rotary through your own networks

Post / Share Rotary news, links, photos and
videos and life events in your own status

Invite your contacts to Events

Build relationships with & gain new ideas
from other Rotarians

Like Rotary pages and interact with them

Friend / Subscribe to other Rotarians and
family of Rotary
Source: Facebook & Rotary Slideshare; Rich Lalley
Rotary Club of Winnetka-Northfield

10. Personal Profiles: Links & Videos

Paste links from
Rotary websites
into your personal
status along with a
comment

Pasting a link to a
video will embed it
so that it can be
played within
Facebook
Source: Facebook & Rotary Slideshare; Rich Lalley
Rotary Club of Winnetka-Northfield

11. Rotary International on YouTube

12. Seguin Rotary Web Site

www.seguinrotary.com

Link to our…

Main Page

Announcements

Club Member Page

Photos

13. FINALLY –
Don’t forget your smartphone!
• It’s super easy to post a
photo from your phone
to Facebook.
• The app is free for
Iphones and Droids!

14. And More About Rotary Sponsors!
• New rates have been approved!
• Six “PREMIUM” ads will appear at the bottom
of every page. Each ad will have 2 months at
the top! $100.
• All other sponsors will appear on the Sponsors
page in alphabetical order. However, a
rotation will occur 3-4 times per year that will
re-order so that sections of the alphabet
appear at the top.