CES 2013 - Final Social Media Data Report


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A look at the social media conversation across all 4 days of CES 2013 in Las Vegas

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CES 2013 - Final Social Media Data Report

  1. 1. FINAL REPORT: SOCIAL MEDIA TRENDSFROM 2013 International CESFull Report Covering January 8-11, 2013Jason BoiesBrand Journalist, Salesforce Marketing Cloud@jasonboies
  2. 2. 2013 International CES: Over 1.2 Million SocialConversations During the Show 400000 300000 200000 307,000 Average number of 100000 mentions per day 0 Day One Day Two Day Three Social media conversation from all days at CES Day Four
  3. 3. 2013 International CES: Samsung Takes the ShowSamsung has more mentions thanany other brand during CES: 72,000. SonyDue to their products at the show(flexible smart phone, HDTVs) and Panasonic Qualcommtheir keynote featuring President BillClinton SamsungSony takes second place overall: LG Microsoft Intel49,000 mentions. Xperia Zsmartphone was the company’s Audi Google Applebiggest hit, featuring in both CNETand the Verge’s “Best of CES” lists
  4. 4. 2013 International CES: Televisions are the Hot Topic Televisions 58,000+ Tablets mentions of TVs: the topSmartphones product of the CES social Apps conversation Ultrabooks 0 15000 30000 45000 60000
  5. 5. 2013 International CES: #Android = Most Popular Hashtag 2,000 mentions 2000 1500 1000 500 #DigitalHealthCES #PandoraCES 0 #lookforlogitech #android #samsung Results exclude official hashtags (#2013CES, #CES) and generic hashtags (#tech,#Vegas, and #technology)
  6. 6. 2013 International CES: 35- to 44-year-olds Males Lead theSocial Conversation35- 44-year-olds lead the 36%conversation throughout the showover 15,500 conversations 64%Walking around the showroom showedjust how many more males there were atCES!
  7. 7. 2013 International CES: 50 Cent Reigns SupremeRapper 50 Cent led the show withover 3,200 mentions due to his Kelly Lebrock Tim Tebowappearance at CES to promote hisheadphone line Felicia Day Travis Barkerwill.i.am came in second (over 1,800 Dr. Oz 50 Cent will.i.ammentions) after speaking at CESQuarterback Tim Tebow took third Victor Ortiz Maroon 5place (841). He attended CES topromote his SOUL headphones LL Cool J
  8. 8. 2013 International CES: Marc Benioff Keynote Generatednearly 3,000 Mentions Throughout the Show
  9. 9. 2013 International CES: @CNET = Most Retweeted Account 680 retweets Due to controversial 700 Tweet about a body-painted women 525 display 350 175 @CNET 0 @Mashable @NokiaUS @FerraribyLogic3 @Emily
  10. 10. Thank You
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