The document summarizes social media trends from the 2013 International CES conference. It finds that there were over 1.2 million social media conversations during the event. Samsung had the most social mentions of any brand, while televisions were the most discussed product. The #Android hashtag was the most popular and males aged 35-44 made up the largest portion of the social conversation demographic. The Marc Benioff keynote and 50 Cent's appearance generated significant discussion. @CNET received the most retweets, partly due to a controversial tweet.

1. FINAL REPORT: SOCIAL MEDIA TRENDS
FROM 2013 International CES
Full Report Covering January 8-11, 2013
Jason Boies
Brand Journalist, Salesforce Marketing Cloud
@jasonboies

2. 2013 International CES: Over 1.2 Million Social
Conversations During the Show
400000
300000
200000
307,000
Average number of
100000
mentions per day
0
Day One
Day Two
Day Three
Social media conversation from all days at CES Day Four

3. 2013 International CES: Samsung Takes the Show
Samsung has more mentions than
any other brand during CES: 72,000. Sony
Due to their products at the show
(flexible smart phone, HDTVs) and Panasonic Qualcomm
their keynote featuring President Bill
Clinton Samsung
Sony takes second place overall: LG Microsoft Intel
49,000 mentions. Xperia Z
smartphone was the company’s
Audi Google Apple
biggest hit, featuring in both CNET
and the Verge’s “Best of CES” lists

4. 2013 International CES: Televisions are the Hot Topic
Televisions
58,000+
Tablets mentions of
TVs: the top
Smartphones product of the
CES social
Apps conversation
Ultrabooks
0 15000
30000
45000
60000

5. 2013 International CES: #Android = Most Popular Hashtag
2,000
mentions
2000
1500
1000
500
#DigitalHealthCES #PandoraCES 0
#lookforlogitech #android #samsung
Results exclude official hashtags (#2013CES, #CES) and generic hashtags (#tech,#Vegas, and #technology)

6. 2013 International CES: 35- to 44-year-olds Males Lead the
Social Conversation
35- 44-year-olds lead the 36%
conversation throughout the show
over 15,500 conversations
64%
Walking around the showroom showed
just how many more males there were at
CES!

7. 2013 International CES: 50 Cent Reigns Supreme
Rapper 50 Cent led the show with
over 3,200 mentions due to his Kelly Lebrock Tim Tebow
appearance at CES to promote his
headphone line Felicia Day Travis Barker
will.i.am came in second (over 1,800 Dr. Oz 50 Cent will.i.am
mentions) after speaking at CES
Quarterback Tim Tebow took third Victor Ortiz Maroon 5
place (841). He attended CES to
promote his SOUL headphones
LL Cool J

8. 2013 International CES: Marc Benioff Keynote Generated
nearly 3,000 Mentions Throughout the Show

9. 2013 International CES: @CNET = Most Retweeted Account
680
retweets Due to controversial
700
Tweet about a
body-painted women 525
display
350
175
@CNET 0
@Mashable @NokiaUS @FerraribyLogic3 @Emily

10. Thank You