Personal Branding for Professional Woman - Presented to Lenovo Women's Leadership Team 9/21/10
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Personal Branding for Professional Woman - Presented to Lenovo Women's Leadership Team 9/21/10






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Personal Branding for Professional Woman - Presented to Lenovo Women's Leadership Team 9/21/10 Personal Branding for Professional Woman - Presented to Lenovo Women's Leadership Team 9/21/10 Presentation Transcript

  • Social Branding 2.0 Developing a Personal Brand Strategy and Digital Footprint in Age of the Successful Working Woman
  • Lenovo – Policy Reminders
    • Review Lenovo’s Code of Conduct
    • Lenovo has clear and specific policies on confidential information – compliance to those policies is mandatory and a condition of employment
    • Keep all Lenovo information off your personal pages
    • Work computers and work time are designated for Lenovo projects – maintain personal pages on your own time and using your own resources
    • Greatness is achieved through action and the ability to dream!
    • The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do. - Amelia Earhart
    • When you get into a tight place and everything goes against you, till it seems as though you could not hang on a minute longer, never give up then, for that is just the place and time that the tide will turn. – Harriet Beecher Stowe
  • Who Am I – A Quest for Personal Definition
    • When you look in the mirror do you see the person you want to be?
    • Can you smile at the image before you?
    • Can you look at that face and answer the question “Who am I”?
  • Let Yourself be heard
    • It is now time to let yourself go and be heard
    • Defining yourself is first understanding who you are
    • Are you a woman of:
    • Empowerment
    • Education
    • Belief
    • Ambition/Drive
    • Persistence
    • Risk
  • Define Who You Are
    • What are your most proficient soft skills?
    • What are your most proficient technical skills?
    • What type of culture do you feel is the most ideal setting?
    • Are you a leader or individual contributor?
    • Do you prefer a team environment or autonomous role?
    • Do you prefer a risky or conservative culture?
    • Do you value training and development?
    • Are you pursuing your dreams?
    • Do you love your career?
  • Development of Goals and Objectives
    • Develop a list of goals achieved both personally and professionally
    • Develop a list of future goals you would like to achieve
    • Now think forward…..
    • Do you have the capability to achieve your goals?
    • Do you have the tools and resources to find your way to successful completion?
    • What obstacles may stand in your way?
  • What is in my marketing plan?
    • Develop a strong understanding of who you are right now and who you want to become
    • Look at the tools and resources you have available and determine those that will be the most effective to initiative your digital footprint
    • Stay focused on only a few networking resources so you can maintain a fresh edge on content, knowledge sharing and network relationship building
    • Develop a timeline for implementation
    • Develop your personal brand – How am I selling myself (Resume, blog, publications, network/community participation
    • Be Consistent with your Brand!
    • Align yourself with professional communities that will align you with the right relationships
    • Launch!
  • Professional challenges we all face
    • Mergers & Acquisitions
    • Global Recession
    • Outsourcing
    • Cost cutting initiatives
    • Higher Stock Risk/Lower Interest rates
    • Higher cost of education
    • Uncertainty of social security
    • Growing competition for technology skills
  • Be Prepared….Get an Edge on your Digital Footprint
  • Tools for Branding/Marketing Success
  • Reminder of Lenovo’s Code of Conduct – Page 13
            • Privacy in Y our Workplace
    • Lenovo respects the privacy of its employees consistent with all legal requirements. Nonetheless, employees are advised that the workspace and all items provided to us by Lenovo, including computers and telephone voice mail, are the property of Lenovo . Lenovo management reserves the right to access telephone and computer systems, electronic and other files, desks, lockers or offices as well as any communications and records created at work or with company resources at any time, with or without notice to employees.
  • Corporate Policy #6
    • Intellectual Property Policy
    •   Intellectual property is a valuable asset of innovative companies such as Lenovo.  We expect our employees both to protect Lenovo’s intellectual property, and to respect the intellectual property rights of other companies and individuals.    Intellectual property rights include patents, copyrights, trademarks, confidential information, and related contract rights.   It is Lenovo’s policy to secure its own intellectual property using these and other applicable forms of legal protection.  Therefore, Lenovo employees must each sign and abide by his or her agreement with the Company regarding confidential information and intellectual property. 
    • It is also Lenovo’s policy not to infringe intellectual property rights of other companies and individuals.  Therefore, no Lenovo employee may utilize non-Lenovo proprietary materials, (e.g. confidential information or materials covered by copyrights, patents, trademarks, trade secrets, etc.) in the conduct of Lenovo’s business without first obtaining any necessary license or other permission that may be required under applicable law.    The Lenovo Legal Department will investigate any claims that Lenovo has violated the intellectual property rights of other companies or individuals.  
  • Google Profile – Your Virtual Business Card
  • Start a Blog – Share your knowledge with the world
  • Google Sites – Develop a URL Resume/Profile Page
  • Twitter – Still the King of micro-blogging
    • How do I use micro-blogging for my job search?
    • How many profiles should I have?
    • How do I track information that is important?
    • Is this a complete waste of time?
  • – Who is paying it forward in the microblogging community
  • – Where network communities come together
  • – It’s Not Just Social Anymore
    • There are 49 Meetup groups in the Raleigh area that focus on women
    • Professional based groups:
    • NCMBA – Triangle Black Professionals
    • Women’s Power Networking: Coffee and Contacts North Raleigh
    • Women’s Power Networking: Coffee and Contacts Brier Creek
    • Women’s Power Networking: Coffee and Contacts Crabtree
    • Martini Networking of Raleigh
  • YouTube – What is your channel?
  • Create a Fan Site – Celebrate your success
  • Aggregator sites to track my networks – Try Plaxo
  • Linkedin – The King and Queen of Professional Networking
  • Work life Balance and Success: Real Life Stories of Woman Who have Achieved Greatness (With the help of social media)
  • Saucy B:
    • Fifteen Year Professional
    • Mother and dedicated wife
    • Bachelor’s Degree
    • Successful Blogger
    • Woman with strong morals, a tremendously positive look at life, a strong foundation of work and family and a sassy attitude
    • Website:
    • Twitter:
    • @saucyb
  • Face to Face Charleston – Where Social Networking Meets Matchmaking
    • Martine Friedman has been a successful personal coach, business and marketing consultant and recruiter for many discriminating, successful executives, and start-up companies.
    • In 2009, after consulting with one of Charleston, South Carolina's largest wedding caterers and reading story after story of happy brides and grooms, everything came together and Martine decided to create a dating service that would help the many wonderful friends and clients she knew who had not yet found their perfect partners achieve their goals.
    • Single mother of a wonderful 8 year old
    • Successful business woman
    • Reputable professional force in the Charleston community
  • Katie Visco – Pave Your Lane
    • Pave Your Lane is Empowering people to find their passion, create a plan to embrace it, and run towards it fully!
    • Katie's run across America to inspire people to follow their passions
    • 3132 Miles from Boston to San Diego
    • Second Youngest female to ever run across the United States
    • Utilize Ning, Facebook and media to promote her cause while still maintaining strong relationships with family and friends
  • Life’s Lesson !
    • In the end, look deep inside. You must love:
    • Yourself
    • Friends
    • Family
    • Career
    • Beliefs
    • Morals
    • Cultural
    • Foundation of life
    • This will be your guiding force leading you in the path of success
  • Contact Information
    • Mark A. Leon
    • Talent Acquisition Specialist/Social Media Consultant
    • Email: [email_address]
    • Phone: 612.812.5226
    • Profile: