Personal Branding for Professional Woman - Presented to Lenovo Women's Leadership Team 9/21/10Presentation Transcript
Social Branding 2.0 Developing a Personal Brand Strategy and Digital Footprint in Age of the Successful Working Woman
Lenovo – Policy Reminders
Review Lenovo’s Code of Conduct
Lenovo has clear and specific policies on confidential information – compliance to those policies is mandatory and a condition of employment
Keep all Lenovo information off your personal pages
Work computers and work time are designated for Lenovo projects – maintain personal pages on your own time and using your own resources
Greatness is achieved through action and the ability to dream!
The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do. - Amelia Earhart
When you get into a tight place and everything goes against you, till it seems as though you could not hang on a minute longer, never give up then, for that is just the place and time that the tide will turn. – Harriet Beecher Stowe
Who Am I – A Quest for Personal Definition
When you look in the mirror do you see the person you want to be?
Can you smile at the image before you?
Can you look at that face and answer the question “Who am I”?
Let Yourself be heard
It is now time to let yourself go and be heard
Defining yourself is first understanding who you are
Are you a woman of:
Define Who You Are
What are your most proficient soft skills?
What are your most proficient technical skills?
What type of culture do you feel is the most ideal setting?
Are you a leader or individual contributor?
Do you prefer a team environment or autonomous role?
Do you prefer a risky or conservative culture?
Do you value training and development?
Are you pursuing your dreams?
Do you love your career?
Development of Goals and Objectives
Develop a list of goals achieved both personally and professionally
Develop a list of future goals you would like to achieve
Now think forward…..
Do you have the capability to achieve your goals?
Do you have the tools and resources to find your way to successful completion?
What obstacles may stand in your way?
What is in my marketing plan?
Develop a strong understanding of who you are right now and who you want to become
Look at the tools and resources you have available and determine those that will be the most effective to initiative your digital footprint
Stay focused on only a few networking resources so you can maintain a fresh edge on content, knowledge sharing and network relationship building
Develop a timeline for implementation
Develop your personal brand – How am I selling myself (Resume, blog, publications, network/community participation
Be Consistent with your Brand!
Align yourself with professional communities that will align you with the right relationships
Professional challenges we all face
Mergers & Acquisitions
Cost cutting initiatives
Higher Stock Risk/Lower Interest rates
Higher cost of education
Uncertainty of social security
Growing competition for technology skills
Be Prepared….Get an Edge on your Digital Footprint
Tools for Branding/Marketing Success
Reminder of Lenovo’s Code of Conduct – Page 13
Privacy in Y our Workplace
Lenovo respects the privacy of its employees consistent with all legal requirements. Nonetheless, employees are advised that the workspace and all items provided to us by Lenovo, including computers and telephone voice mail, are the property of Lenovo . Lenovo management reserves the right to access telephone and computer systems, electronic and other files, desks, lockers or offices as well as any communications and records created at work or with company resources at any time, with or without notice to employees.
Corporate Policy #6
Intellectual Property Policy
Intellectual property is a valuable asset of innovative companies such as Lenovo. We expect our employees both to protect Lenovo’s intellectual property, and to respect the intellectual property rights of other companies and individuals. Intellectual property rights include patents, copyrights, trademarks, confidential information, and related contract rights. It is Lenovo’s policy to secure its own intellectual property using these and other applicable forms of legal protection. Therefore, Lenovo employees must each sign and abide by his or her agreement with the Company regarding confidential information and intellectual property.
It is also Lenovo’s policy not to infringe intellectual property rights of other companies and individuals. Therefore, no Lenovo employee may utilize non-Lenovo proprietary materials, (e.g. confidential information or materials covered by copyrights, patents, trademarks, trade secrets, etc.) in the conduct of Lenovo’s business without first obtaining any necessary license or other permission that may be required under applicable law. The Lenovo Legal Department will investigate any claims that Lenovo has violated the intellectual property rights of other companies or individuals.
Google Profile – Your Virtual Business Card
Start a Blog – Share your knowledge with the world
Google Sites – Develop a URL Resume/Profile Page
Twitter – Still the King of micro-blogging
How do I use micro-blogging for my job search?
How many profiles should I have?
How do I track information that is important?
Is this a complete waste of time?
TweetReach.com – Who is paying it forward in the microblogging community
Ning.com – Where network communities come together
Meetup.com – It’s Not Just Social Anymore
There are 49 Meetup groups in the Raleigh area that focus on women
Professional based groups:
NCMBA – Triangle Black Professionals
Women’s Power Networking: Coffee and Contacts North Raleigh
Women’s Power Networking: Coffee and Contacts Brier Creek
Women’s Power Networking: Coffee and Contacts Crabtree
Martini Networking of Raleigh
YouTube – What is your channel?
Create a Fan Site – Celebrate your success
Aggregator sites to track my networks – Try Plaxo
Linkedin – The King and Queen of Professional Networking
Work life Balance and Success: Real Life Stories of Woman Who have Achieved Greatness (With the help of social media)
Fifteen Year Professional
Mother and dedicated wife
Woman with strong morals, a tremendously positive look at life, a strong foundation of work and family and a sassy attitude
Face to Face Charleston – Where Social Networking Meets Matchmaking
Martine Friedman has been a successful personal coach, business and marketing consultant and recruiter for many discriminating, successful executives, and start-up companies.
In 2009, after consulting with one of Charleston, South Carolina's largest wedding caterers and reading story after story of happy brides and grooms, everything came together and Martine decided to create a dating service that would help the many wonderful friends and clients she knew who had not yet found their perfect partners achieve their goals.
Single mother of a wonderful 8 year old
Successful business woman
Reputable professional force in the Charleston community
Katie Visco – Pave Your Lane
Pave Your Lane is Empowering people to find their passion, create a plan to embrace it, and run towards it fully!
Katie's run across America to inspire people to follow their passions
3132 Miles from Boston to San Diego
Second Youngest female to ever run across the United States
Utilize Ning, Facebook and media to promote her cause while still maintaining strong relationships with family and friends
Life’s Lesson !
In the end, look deep inside. You must love:
Foundation of life
This will be your guiding force leading you in the path of success
Mark A. Leon
Talent Acquisition Specialist/Social Media Consultant