The Brand of You: How To Monetize Your Personality Using Social Media - by Mari Smith


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Blog World Expo 2010 presentation by Mari Smith. Social media has created an unprecedented opportunity for everyday people to rise to extreme visibility, even fame ("web celebs" as we call them). But does that fame automatically come with fortune too? How exactly do you monetize your personality? And, how do you leverage and scale your time and talents so you don't burn out... or sell your soul?

In this dynamic and informative session, renowned social media thought leader, Mari Smith, will share her proven system for building a profitable information empire based around what you know + the essence of YOU. Mari will reveal:

* How to establish a clear and consistent brand
* Creative ways to generate and repurpose content in multiple formats
* Secrets to maximizing your email + social media + offline combo marketing
* How to create strong demand for your online products before you even create them
* Proven ways to inexpensively scale your information business

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The Brand of You: How To Monetize Your Personality Using Social Media - by Mari Smith

  1. 1. The Brand of YOU<br />How Build A Profitable <br />Personality-Based Business Using Social Media<br />by<br />Mari Smith<br />
  2. 2. Your Reputation.<br />repute: the state of being held in high esteem and honor + what somebody is known for<br />Your “Influence Factor.”<br />Do people listen to you?<br />Can you move people to action?<br />Your “Engagement Factor.”<br />Numbers: quantity vs. engaged?<br />What exactly is a persona?<br />
  3. 3. Your “Reach Factor.”<br />Grow your platform organically, over time.<br />Your “Demand Factor.”<br />Expert interviews.<br />Reviews, beta tests.<br />Your “Known Factor.”<br />Other influencers refer you.<br />Your “Monetization Factor.”<br />What’s your $value?<br />Factors of a persona… cont’d<br />
  4. 4. Persona factors<br />
  5. 5. @ScottMonty [Ford]<br />@FrankEliason<br />@ComcastCares = Bill Gerth<br />@Scobleizer<br />@CharleneLi<br />@Jowyang (Jeremiah)<br />@BrianSolis<br />Example personality-based brands<br />“Portable personalities”<br />
  6. 6. Clarity on your goals.<br />Exit plan - build to sell?<br />Brand your name vs. company?<br />“The #1 reason people don’t get what they want in life… is because they don’t know what they want.” @T_Harv_Eker<br />
  7. 7. Brand vs. branding<br />Brand = experience your customers have<br />Branding = what you do to have people become aware of your brand.<br />The Brand of YOU<br />David Tyreman<br />
  8. 8. Stand out with conviction and confidence!<br />Don’t look “sideways” and copy – innovate!<br />Be BOLD, be unique!<br />“The more similar we become the more invisible we become.”~David Tyreman<br />
  9. 9. What is your “Brand Experience?<br />How do you want your customers to FEEL before, during and after interacting with you/your brand?<br />“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~Maya Angelou<br />
  10. 10. Tracking your influence<br />The 100 Most Powerful Women On Twitter [Hubspot]<br /><br />The Social Media 40 OVER 40 List <br />@edeckers<br />
  11. 11. Challenge yourself!<br />Need new techniques.<br />Raise your rates!<br />RAISE the bar!<br />“People pay up to 10% more for better customer service.” @jaybaer<br />
  12. 12. Role models.<br />Mentors.<br />Coaches.<br />Advisors.<br />Support staff.<br />Surround yourself with people who demand more of you than you demand of yourself.<br />Who’s on your TEAM?<br />
  13. 13. Same whether 2, 200 or 2,000 people<br />What is your deepest intent?<br /><ul><li>“What is the impact of this action on my relationship with this individual?”
  14. 14. “Does adding them to this Group or checking them into this location hurt or help the stature and value of my position?” @BrianSolis</li></li></ul><li>Bring others with you – inspire others to live a life of excellence.<br />They won’t become your competition, they’ll becomeyour inspiration.<br />Competition vs. excellence<br />“A commitment to excellence is the ultimate competitive advantage.” @GaryRyanBlair<br />
  15. 15. Mother of all fears = “that we can’t handle it.” <br />Money (and fame) only make you more of who you are.<br />Don’t let fear stop you…<br />“Circumstances don’t determine a man, they reveal him.” ~ James Allen<br />
  16. 16. YOU are the go to person for a very tight niche – F.O.C.U.S.<br />You’re seen everywhere – in all the right places, right times, right people.<br />One-click visibility<br />YouTube Activity<br />Twitter Favorites<br />Google Shared Items<br />Facebook Like Button<br />“Radical Strategic Visibility”<br />
  17. 17. “Viral visibility”<br />
  18. 18. Personal profile<br />Strategic networking?<br />Max out 5k friends?<br />What about the new Facebook Groups?<br />Everything counts - FOCUS<br />Facebook visiblity<br />
  19. 19. Engagement is key<br />Photos get best response<br />Facebook (Brand) Page<br />
  20. 20. Business cards<br />Brochures<br />Placards, Signs<br />Coupons<br />Print promotion<br />
  21. 21. Create your own info products<br />You content – what you know<br />FAQs?<br />Survey audience<br />Research online<br />What lights you up?!<br />What are you unconsciously competent at?<br />
  22. 22. Internet TV show<br />#SMEtv (Social Media Examiner TV)<br />Radio show<br />Get interviewed – a lot!<br />Transcribe your interviews<br /><br />Multiple format content<br /><br />
  23. 23. Write out 100 tips for your niche<br />Series of AR’s (autoresponders)<br />PDF download – free or fee<br />Narrate – audio/mp3<br />Video tutorial<br />Slideshow – /<br />Content challenge!<br />
  24. 24. “Start Fast  Finish Strong” by Gary Ryan Blair<br />See:<br />Example – 100 Day Challenge<br />
  25. 25. Move away from 1:1 to 1:many<br />Group coaching<br />Mastermind/mentoring programs<br />Continuity/membership programs<br />Tele-summits<br />Live events<br />Public speaking<br />PRODUCT, product, product<br />Virtual and physical<br />You2 = more money<br />
  26. 26. Can/should you delegate your voice?<br />Ghost writers, ghost tweeters?<br />Train moderators for your fan page<br />Key = identify who is speaking<br />Cotweet[e.g. @RobertCialdini]<br />“One of the greatest gifts you can give to anyone is the gift of attention.” ~Jim Rohn<br />
  27. 27. Leverage your Social Equity<br />“In the future, those individuals with the most Twitter followers, Facebook friends and fans, LinkedIn recommendations, etc. will get the big bucks.” <br />@PaulDunay<br />
  28. 28. Proactively build your Twitter following<br />Gain momentum on your Facebook Page<br />Build out your Facebook friends<br />Put attention on yourLinkedIn profile<br />Recommendations<br />Are you proactively growing?<br />
  29. 29. Quality network +<br />Quality content + <br />Consistency = <br />Genuine, authentic, PASSIONATE, caring<br />Best example:<br />Four-part formula<br />@garyvee<br />
  30. 30. It’s who knows you…<br />
  31. 31. Self care = CRUCIAL<br />Discipline, routine, set hours<br />Personal/professional development = BEST investment<br />Understand your “weak areas” – hire professionals to do what they love!<br />Set your own rules<br />
  32. 32. You can’t please all the people…<br />BUT, you can model excellence<br />NEVER respond when emotional<br />IGNORE (block) trolls<br />Must develop a thick skin<br />Handling naysayers<br />“With an unshakeable sense of self - and a commitment to being compassionate - nothing will faze you.” @marismith<br />
  33. 33. Blog:<br /><br /><br />Questions?<br />
  34. 34. Be known for someone who loves their peeps<br />“True leaders love and respect their followers.” <br />~Martin Luther King, Jr.<br />