The Brand of You: How To Monetize Your Personality Using Social Media - by Mari Smith

The Brand of YOU
How Build A Profitable
Personality-Based Business Using Social Media
by
Mari Smith

Your Reputation.
repute: the state of being held in high esteem and honor + what somebody is known for
Your “Influence Factor.”
Do people listen to you?
Can you move people to action?
Your “Engagement Factor.”
Numbers: quantity vs. engaged?
What exactly is a persona?

Your “Reach Factor.”
Grow your platform organically, over time.
Your “Demand Factor.”
Expert interviews.
Reviews, beta tests.
Your “Known Factor.”
Other influencers refer you.
Your “Monetization Factor.”
What’s your $value?
Factors of a persona… cont’d

Persona factors

@ScottMonty [Ford]
@FrankEliason
@ComcastCares = Bill Gerth
@Scobleizer
@CharleneLi
@Jowyang (Jeremiah)
@BrianSolis
Example personality-based brands
“Portable personalities”

Clarity on your goals.
Exit plan - build to sell?
Brand your name vs. company?
“The #1 reason people don’t get what they want in life… is because they don’t know what they want.” @T_Harv_Eker

Brand vs. branding
Brand = experience your customers have
Branding = what you do to have people become aware of your brand.
The Brand of YOU
David Tyreman

Stand out with conviction and confidence!
Don’t look “sideways” and copy – innovate!
Be BOLD, be unique!
“The more similar we become the more invisible we become.”~David Tyreman

What is your “Brand Experience?
How do you want your customers to FEEL before, during and after interacting with you/your brand?
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~Maya Angelou

Tracking your influence
The 100 Most Powerful Women On Twitter [Hubspot]
Klout.com
The Social Media 40 OVER 40 List
@edeckers

Challenge yourself!
Need new techniques.
Raise your rates!
RAISE the bar!
“People pay up to 10% more for better customer service.” @jaybaer

Role models.
Mentors.
Coaches.
Advisors.
Support staff.
Surround yourself with people who demand more of you than you demand of yourself.
Who’s on your TEAM?

Same whether 2, 200 or 2,000 people
What is your deepest intent?
“What is the impact of this action on my relationship with this individual?”
“Does adding them to this Group or checking them into this location hurt or help the stature and value of my position?” @BrianSolis

Bring others with you – inspire others to live a life of excellence.
They won’t become your competition, they’ll becomeyour inspiration.
Competition vs. excellence
“A commitment to excellence is the ultimate competitive advantage.” @GaryRyanBlair

Mother of all fears = “that we can’t handle it.”
Money (and fame) only make you more of who you are.
Don’t let fear stop you…
“Circumstances don’t determine a man, they reveal him.” ~ James Allen

YOU are the go to person for a very tight niche – F.O.C.U.S.
You’re seen everywhere – in all the right places, right times, right people.
One-click visibility
YouTube Activity
Twitter Favorites
Google Shared Items
Facebook Like Button
“Radical Strategic Visibility”

“Viral visibility”

Personal profile
Strategic networking?
Max out 5k friends?
What about the new Facebook Groups?
Everything counts - FOCUS
Facebook visiblity

Engagement is key
Photos get best response
Facebook (Brand) Page

Business cards
Brochures
Placards, Signs
Coupons
Print promotion

Create your own info products
You content – what you know
FAQs?
Survey audience
Research online
What lights you up?!
What are you unconsciously competent at?

Internet TV show
#SMEtv (Social Media Examiner TV)
Radio show
Get interviewed – a lot!
Transcribe your interviews
www.wordsintoprofits.com
Multiple format content
youtube.com/socialmediaexaminer

Write out 100 tips for your niche
Series of AR’s (autoresponders)
PDF download – free or fee
Narrate – audio/mp3
Video tutorial
Slideshow – slidshare.net / scribd.com
Content challenge!

“Start Fast  Finish Strong” by Gary Ryan Blair
See: http://bit.ly/100daystart
Example – 100 Day Challenge

Move away from 1:1 to 1:many
Group coaching
Mastermind/mentoring programs
Continuity/membership programs
Tele-summits
Live events
Public speaking
PRODUCT, product, product
Virtual and physical
You2 = more money

Can/should you delegate your voice?
Ghost writers, ghost tweeters?
Train moderators for your fan page
Key = identify who is speaking
Cotweet[e.g. @RobertCialdini]
“One of the greatest gifts you can give to anyone is the gift of attention.” ~Jim Rohn

Leverage your Social Equity
“In the future, those individuals with the most Twitter followers, Facebook friends and fans, LinkedIn recommendations, etc. will get the big bucks.”
@PaulDunay

Proactively build your Twitter following
Gain momentum on your Facebook Page
Build out your Facebook friends
Put attention on yourLinkedIn profile
Recommendations
Are you proactively growing?

Quality network +
Quality content +
Consistency =
Genuine, authentic, PASSIONATE, caring
Best example:
Four-part formula
@garyvee

It’s who knows you…

Self care = CRUCIAL
Discipline, routine, set hours
Personal/professional development = BEST investment
Understand your “weak areas” – hire professionals to do what they love!
Set your own rules

You can’t please all the people…
BUT, you can model excellence
NEVER respond when emotional
IGNORE (block) trolls
Must develop a thick skin
Handling naysayers
“With an unshakeable sense of self - and a commitment to being compassionate - nothing will faze you.” @marismith

Blog: marismith.com
twitter.com/marismith
facebook.com/marismith
Questions?

Be known for someone who loves their peeps
“True leaders love and respect their followers.”
~Martin Luther King, Jr.

http://www.marismith.com	844
http://blog.automatemywealth.com	175
http://facebookmarketingbookreview.com	36
http://www.equation123.com	27
http://automatemywealth.com	19
http://wiredprworks.com	18
http://blog.utahcountysocialmediaconsultant.com	15
http://journeymanjourneys.com	8
http://blog.socialmediaslap.com	7
http://paper.li	3
http://twitter.com	3
http://translate.googleusercontent.com	2
https://www.marismith.com	1

The Brand of You: How To Monetize Your Personality Using Social Media - by Mari Smith

by Mari Smith on Oct 15, 2010

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The Brand of You: How To Monetize Your Personality Using Social Media - by Mari Smith — Presentation Transcript