Blog World Expo 2010 presentation by Mari Smith. Social media has created an unprecedented opportunity for everyday people to rise to extreme visibility, even fame ("web celebs" as we call them). But does that fame automatically come with fortune too? How exactly do you monetize your personality? And, how do you leverage and scale your time and talents so you don't burn out... or sell your soul?
In this dynamic and informative session, renowned social media thought leader, Mari Smith, will share her proven system for building a profitable information empire based around what you know + the essence of YOU. Mari will reveal:
* How to establish a clear and consistent brand
* Creative ways to generate and repurpose content in multiple formats
* Secrets to maximizing your email + social media + offline combo marketing
* How to create strong demand for your online products before you even create them
* Proven ways to inexpensively scale your information business