We constantly strive to stay ahead of the curve and provide the best online experience and resources for our members and real estate consumers.

1. HAR Tools Overview
Presented by
Marilyn M. Maxwell
Training & Member Outreach Specialist
marilyn@har.com
713 629-1900 x 288

2. HAR provides its members
over 80+ FREE technology
tools

3. www.HAR.com
We constantly strive to
stay ahead of the curve
and provide the best
online experience and
resources for real estate
consumers. With that in
mind, we have been
developing a "new"
HAR.com with new
features, data and real
estate listings from
across the state of Texas.
goo.gl/PK3JbL

4. The HAR.com mobile app allows
both consumers and HAR
members to search for homes for
sale or lease in Texas. Consumers
will be able to use the award-
winning HAR.com residential
property search engine to find a
home, favorite listings and view
property search history. Members
will be able to access MLS
information (MLS subscribers only),
their leads, their listings, as well
as access their company's listing
inventory.
Among the most downloaded App to
search Texas real estate on your
iPhone, iPad, Android and Mobile Web.
HAR.com Mobile Apps
http://www.har.com/mobile

5. Agent Spot
To enable AgentSpot:
1. Upload a member photo
2. Create an HAR Agent Website
3. Complete your member profile
4. Enable/Configure LeadConnect
http://www.har.com/agentspot
AgentSpot ads are displayed in a variety of areas on HAR.com where agent-
specific is not normally displayed. For instance, they will never display in an
area where specific agent information is already shown such as on a for sale
listing for a property. When AgentSpot Ads are displayed, they come in two
categories: Area Specific & Organic.
When setting up your AgentSpot listing, you will need to enter one to five zip
codes that in which you most commonly do business in. These zip codes will
determine where your Area Specific Ads are displayed. For location where
AgentSpot may show, but an area is not yet selected, an ads will be
displayed organically from the list of all available agents who have opted into

6. HomeSite
Create beautiful and
engaging listing websites
in minutes! HAR offers
free single property
website for EVERY one of
your Listings. Your sellers
will be impressed with
detail information about
their property and you will
have more opportunity to
generated more leads!
• Send To Friend
• About Me
• Lead Generating Contact Form
• Social Networking Sharing Links
• Open House Date/Time
• Point Your Domain
Each single property website includes the
following:
• Virtual Tour & Photo Gallery
• Map This Property
• Print Listing Flyer
• Mortgage Calculator
• Schools Nearby
• Uploaded Documents

7. MarketInsight
As a REALTOR®, you want to do the best job possible for your clients. And
now you can show your clients and customers just how much effort goes into
listing their property. With MarketInsight, your clients and customers can stay
informed about the activities surrounding their property without even contacting
you. MarketInsight allows your clients and
customers to view pertinent
information surrounding their property,
such as web traffic, appointments and
feedback, comparable nearby
properties, and much more. Setting
up MarketInsight is easy. You can
send an email to your client or
customer inviting them to use
MarketInsight. All the information
displayed in MarketInsight is branded
with your information. Show your
clients and customers the value of
using a REALTOR® and invite them
to begin using MarketInsight today!

8. To get started, you will need to login to the HAR Members Only Site. From the
menu, click on 'MLS' and then from the 'MLS Tools' category, click on
'MarketInsight'. Choose a listing from your current inventory, sold transactions
or enter any address, and click on 'Setup MarketInsight'. You will need to enter
the user's name and email address to send them an invitation to participate in
MarketInsight. You can enter multiple email addresses when setting up

9. Instant CMA
http://www.har.com/instantcma

10. Client Experience Rating Program
Clients will be asked to rate their Realtor®
on their performance in four service
categories using a star system, with 5
stars being the best rating possible. The
Client Experience Rating system will then
average the scores to determine an
overall rating for the Realtor®.
Clients also have an option
to
include brief comments.

11. Client Experience Rating Program
Total Surveys Emailed by HAR to Agent Clients 222,373
Client Completed Surveys 120,372
(54%)
Completed Surveys Displayed on HAR by Agent 113,055
(94%)
Agents Who Elect to Survey Clients 5,240
Agents Who Display Ratings on HAR.com 3,718
Average Client Experience Rating Score
4.94/5.0

12. Marilyn M. Maxwell
Training & Member Outreach Specialist
marilyn@har.com
(713) 629-1900 x 288