Periscope - How to use live streaming for Business with Becboop? This was a presentation made by Rebecca Casserly (BecBoop) on Tuesday 22nd September 2015 in the Harbour Hotel, Galway at the OMiG September Meet Up.

1. Periscope
How to use Live-Streaming for
Business
With @BoopFashionista
BecBoop.com

2. Agenda
1. Introduction
2. Periscope explained
3. How can live-streaming benefit your business
4. Top tips
5. Case-studies
6. Q&A

3. Introduction
• Blog BecBoop.com
• Twitter/Periscope
@BoopFashionista
• Facebook.com/becboop
• Instagram @Bec_Boop

4. Periscope Explained
• Live-streaming
• Mobile app - Twitter
• 4 months 10million registered users have
watched 40 years worth of live-videos.
• Updates

5. How can live-streaming benefit your
business
• Instant response from viewers
• Build new following while also engaging
current followers in a new way
• Real-time interaction
• Coverage – Events & product launches
• Giveaways
• Global audience
• Diverse age profile

6. Top Tips
• Engage – Answer comments
• New – experiment with what works for you
• Interact with other periscopers in your genre
• Consistency

7. Case Study
• London Fashion Week
• What Salon
• “Periscope has been a fun and effective platform
for WhatSalon to connect with people, build
relationships, build our brand and understand the
type of content that our target market are
interested in. The personal aspect of live-
streaming video is second to being face to face,
and gives you the opportunity to really connect
on a level that isn't possible through traditional
mediums” Naomi

8. Q&A