Fundraising on the Web: It's more than just a birthday wish!
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Fundraising on the web is an important component of a successful nonprofit fundraising program. But it's more than just sending out a "wish." Join Marc as he explores 5 ways guaranteed to raise LESS money online and then 5 ways to raise more money online!
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Fundraising on the Web: It's more than just a birthday wish!
- 1. Fundraising on the Web It’s more than just a “birthday wish” Non-hype tips, tools, & best practices Marc A. Pitman, The Fundraising Coach, www. fundraisingcoach.com Twitter: @marcapitman
- 2. Does online fundraising look like this?
- 5. Is this a passing fad?
- 6. Is this a passing fad?
- 7. Is this a passing fad?
- 8. Is this a passing fad?
- 9. Is this a passing fad?
- 10. How to raise less money
- 16. Great nonprofit website for FR
- 17. Great nonprofit website for FR
- 18. Great nonprofit website for FR
- 19. Great nonprofit website for FR
- 20. Great nonprofit website for FR
- 21. Great nonprofit website for FR
- 28. All these keywords are unsearchable
- 30. You will make mistakes
- 31. But it’s how you handle it that counts
- 41. Sample event page - Twestival
- 43. Epic change John Haydon video
Editor's Notes
- Causes can be a great component of fundraising…but it’s more than just putting up a page
- Does your social media outreach look like this? Is this compelling? Inspiring? Do you like this?
- Or do you look like this?
- This is worth it Everyone’s on it. Almost. (infographic from LillyOne)
- This is worth it The top 3 sites have hundreds of MILLIONS of users. EVERY DAY. (infographic from LillyOne)
- This is worth it The top 3 sites have hundreds of MILLIONS of users. EVERY DAY. (infographic from LillyOne)
- This is worth it (infographic from LillyOne)
- This is worth it (infographic from LillyOne)
- Let’s look at the biggest mistakes
- How to raise less money: Don’t have a site (having a cluttered site is just as bad; so is having gmail as your “professional” email)
- How to raise less money: Don’t have a site (having a cluttered site is just as bad; so is having gmail as your “professional” email)
- Web where's the banana: Seth Godin's big red fez check out my sites: fundraisingcoach.com and marcpitman.com -- what's the banana? Mail Time honored Cop-out? Face-to-face is more effective... get the best copywriting, direct mail expertise Blue signature Courier New font out pulls SBS example stats and %--SEE MY JUNE BLOG POST vs. story of alumna/employee/mom Same author, which works better?
- Where’s the banana here?
- Donate right up front, but playfully
- And the message keeps getting repeated
- again
- And again
- How to raise less money: Don’t have a site (having a cluttered site is just as bad; so is having gmail as your “professional” email) Dissing your geek fans. There are a lot of us out there. Be familiar enough with the tools to be able to appear enthusiastic. And let us run with them.
- How to raise less money: Don’t have a site (having a cluttered site is just as bad; so is having gmail as your “professional” email) Dissing your geek fans. There are a lot of us out there. Be familiar enough with the tools to be able to appear enthusiastic. And let us run with them. Keeping people on Facebook (it’s “rented” real estate, you don’t own it – and people give more on your site – See #1 *grin*)
- Makes sense: Charity site: much more intentional and better emotional feel for org Giving portal: like giving to a middle man and the charity stewardship is harder Social giving: is like your friend passing a hat or an “in lieu of flowers” message
- Makes sense: Charity site: much more intentional and better emotional feel for org Giving portal: like giving to a middle man and the charity stewardship is harder Social giving: is like your friend passing a hat or an “in lieu of flowers” message
- Makes sense: Charity site: much more intentional and better emotional feel for org Giving portal: like giving to a middle man and the charity stewardship is harder Social giving: is like your friend passing a hat or an “in lieu of flowers” message
- How to raise less money: 4. Graphic designers having final say (ALSPAY’s rich keywords embedded in a jpeg- NO SEO)
- Gorgeous page, but all these key word rich testimonials are worthless for search engines since they’re all embedded in an image.
- 5. Playing it safe. You’re going to mess up. It’s how you handle it.
- Red Cross “gettingslizzerd” email
- But Wendy Harman Knew it would happen at some point (all of us with more than one account have goofed) Knew to handle it with humor BEFORE the event so she was ready when it happened Turned out to be a big win for them. Reminded everyone that a huge multinational relief agency was made up of passionate, and sometimes error prone, individuals.
- No shortage of online tools, for nonprofits and businesses. Since tools come and go, let’s focus on strategy
- Twestival: Started in a pub Amanda Rose asking “what if we raised money for charity” Raised $550,000 this March! Over 400 cities on March 24 th . Total since 2009 – about $1.8 million TweetsGiving/EpicChange: Stacey Monk, uses Thanksgiving & Mothers Day Over $25,000 last week. Probably over $150,000 since 2009
- Great example of specific actions with deadlines and variety
- Skype calls with Stéphanie Montreuil (Ottawa), Chris Penberthy (Plymouth), and Kristoffer Solberg (Coppenhagen) for Twestival Local 2011
- Sample of a Twestival page showing ticket sales, donations, thermometer, twitter box. Sponsors are below.
- Great for marketing, fundraising, engagement: Keeps it human!
- Do these steps and your fundraising (or business sales) will not be as much noise…
- … as it will be money raising conversation