How to write effectively

How to write effectively Handy tips for e-communication

First, a disclaimer. ,[object Object]

Let's talk about the editorial style guide ,[object Object]

Importance of the editorial style guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let's put you to the test ,[object Object]

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How do people use the Web? ,[object Object],[object Object]

Ask yourself these questions ,[object Object],[object Object],[object Object],[object Object]

Scanning text, skipping intros

Cater to the scanners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Think of headlines as tweets ,[object Object],[object Object],[object Object],[object Object]

BBC does a great job ,[object Object],[object Object],[object Object],[object Object],[object Object]

So does NPR (on Twitter) ,[object Object],[object Object],[object Object]

Follow the inverted pyramid ,[object Object],[object Object],[object Object],[object Object]

Write active content ,[object Object],[object Object],[object Object]

Example 1 ,[object Object],[object Object]

Hyper about links ,[object Object],[object Object],[object Object]

Break it up ,[object Object],[object Object],[object Object],[object Object]

Include a call to action ,[object Object],[object Object],[object Object],[object Object]

Categorize headlines ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Get it out of your head ,[object Object]

It's easy to just write ,[object Object],[object Object]

Remember to: ,[object Object],[object Object],[object Object],[object Object]

Bottomline ,[object Object],[object Object],[object Object],[object Object],[object Object]

This is great! ,[object Object]

Example 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing is a collaborative process ,[object Object],[object Object],[object Object],[object Object]

How to write effectively

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