2. Facebook Community
Members (in million) No of users – India #3 after US and Brazil
Penetration of Population – 4.83%
India Rest of World
Penetration of Online Population – 70%
56, 5%
899, 95%
3. Average user is connected to 80 pages, groups
and events
The total no of FB users in India grew by more than 10
million in last 6 months
65% of companies use Facebook as part of their
marketing strategy
Brands are acquiring fans at a rate of 9% per month
1 in 4 of all page views on the Internet are on a
Facebook page
9. 1. Notifications
Analyze the latest activities on your page
2. Messages
Engagement Opportunity to connect with
the followers – under utilized
4. Insights
3. New Fans Most Effective Tool
Engage with them
11. Monthly Fan Size Growth
Growing Organically Spikes in Fan Growth?
10%-13% growth Reason for Spikes?
12. Average no of Likes or Comments - Engagement Measure
Most engaging Discussions?
Unusual Spikes/Drops in this number? Attrition Rate?
Immediate Decision in Content Strategy
Posts around topics
that are engaging
Posts around topics
that are not
14. • Number of retained fans
Page Views • Page views – Unique page views
• Daily Active Users Metric
• Tags – Strong Referral System
Mentions • Target – Increase no of mentions by fans
• New Facebook Metric
Tab Views • Percentage of traffic on individual tabs
• Useful/Useless Tabs? – Prioritize
• Where the traffic comes from?
Referrals • Target the sites those are bringing most traffic
15. 1. Friends who like the
page
2. Mentions
4. Highlighting Content
3. Personalized
Ads for Visitors
16. Other Suggestions
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